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Balaji Darbar

How to select keywords for SERP?

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Search engine results pages are web pages served to users when they search for something online using a search engine, such as Google. The user enters their search query (often using specific terms and phrases known as keywords), upon which the search engine presents them with a SERP.

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Choosing a keyword that's relevant to your business model – You're more likely to succeed in ranking for a keyword if the term is relevant to your site and your business. You're also more likely to get some real return on your ranking.

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 target keywords that are most relevant to your business as oppose to most searched keywords. As your website is new That time, it will be super challenging to rank for high volume keywords, therefore, you should focus more on long tail keywords that are highly relevant to your business.

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SERP (Search Engine Results Page) Analysis is the process of analyzing the top web pages that rank for a specific keyword or topic.

  • Use Moz Keyword Explorer and Google Search Console
  • Examine your website as a prospective customer
  • Look at your current SERP Rank

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