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HMS Naveen

What are the benefits of PPC?

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you should give it a careful inspection on what to choose to go on with your ads on a PTC aka "PPC".

High chances that most of the traffic gained to your site will be "junk" and no much engagements made.

The point of finding a PTC as advertiser perspective is "how often the clickers(the traffic) actually go being engaged in your contents/services in your website.

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PPC advertising is fast. It drives immediate results. You can advertise the thousands of people searching for your business. This is the key difference between PPC advertising and the benefits of SEO. PPC advertising provides immediate gratification.


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Advantages of PPC
1. Branding
The first advantage of the PPC is that we only pay if the user clicks on our ad. That is to say, the printing of the advertisement either in the search engine or on a website is completely free.
Taking into account that there is the CPM model, which pays for a thousand impressions, with the PPC we are getting visibility (impressions) for free. These impressions will help our brand have a greater reach and therefore we will improve the branding of our company.
2. Segmentation
PPC advertising is highly segmentable, whether we do it in search engines or on websites. Let's see an example:
Suppose we have a restaurant in Chicago, a local business, and we want to advertise in search engines impacting only residents in this city. We can make a campaign in AdWords in which our ads only appear to residents of Chicago and pay only when they click on our ads.
Now let's think that we want to advertise our restaurant on websites that talk about leisure activities or related to gastronomy. In this case, we could make a display campaign for PPC and that our ads only appear to the visitors to these sites.
This means that we can target a more segmented audience, which increases the chances that you will end up making a conversion.
3. Control
Finally, another of the advantages offered by the PPC is the control we are going to have on the results obtained. Unlike traditional media, such as radio, press or television, where:
The payment is made before, by the mere fact of having a presence in the chosen medium.
No one can guarantee concrete results, such as website visits.
It is not possible to accurately measure the yields obtained.
In PPC campaigns we can measure in real time and with precision the results that the campaign is reporting, paying only for these results.
This brings us to the last of the advantages of PPC:
4. Real-time optimization
Knowing what are the results we are having in our PPC campaign will allow us to optimize it in real time. What does this mean? Well, if a campaign is not having the results we expect, we can make the necessary changes immediately to improve them.
Suppose an ad is not having the effect we expected. In this case, we can stop it or exchange it for another at any time. If we were making the announcement in the press and this was not effective we will hardly know, and even less we will be able to change it in the middle of the campaign since the newspaper has already been printed and distributed.

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