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5 Ways You Can Turn Your Instagram Account Into a Revenue-Generating Machine
Instagram has earned a rep as the place to go if you want to see pretty images of flowers, quotes and sunsets. And, for the most part, ecommerce companies have shied away from investing a lot of time in the platform, because, let's be honest, that clever GIF you posted last week probably won’t drive a lot of web traffic, or bring you a huge spike in sales.
But Instagram has kept innovating, adding new features that make life easier and its own platform more interactive for users. And the result has been that the application’s value proposition for garden wholesale businesses has become clear -- something that's readily apparent in the platform's recent blog post extolling its new and expanded shopping features.
Back in March of this year, Instagram announced probably the biggest game-changer to date for ecommerce brands: shoppable posts. So, while Instagram was, and is, a place where you can go for your daily dose of inspiration or motivation, it is slowly transitioning into what will soon be a fully functioning ecommerce platform.
And the brands that adapt to this the most quickly may well be able to turn their ordinary Instagram account into a beautiful, highly creative revenue-generating machine.
With Instagram’s new shoppable media feature, eligible businesses now have the ability to tag products in their posts, and send users from their feeds to the add-to-cart section of a website with just three clicks. It's also pretty easy to become eligible if you, as head of that eligible business:
Have the latest version of the Instagram app
First make sure you have a business profile on Instagram
Are an admin on a page or business manager account
Have a product catalog associated with a shop on Facebook
Sell physical goods and comply with Instagram's merchant agreement and commerce policies
With the amount of content that’s vying for our attention every day, increasing traffic to your site and acquiring new customers is not as simple as making your account shoppable. The truth is, you need to make sure you have the infrastructure in place before you even begin to tag and sell products on Instagram. So, here are my top five tips for success.
1.Your content needs to be great.
Getting people to pay attention to your content on Instagram can be tough -- and having mediocre content in 2018 just isn’t going to cut it. For this reason, it’s critical to hire a part time photographer/editor who can help you make your images look crisp, on brand, and, most importantly, professional. Start to think of your Instagram as the new “Shop Now” page on your website.
2. Your captions are awesome.
The caption of an Instagram post is often an afterthought. Whether humor, sincerity, or education is your thing, make sure the copy that accompanies your imagery is authentic, engaging and on-brand. Using language that will resonate with your target audience only heightens the probability of its members liking, commenting, sharing in the DMs or even clicking on the tag to purchase your product. When it comes to combining shoppable posts with a witty caption, see how Liza Koshy does this.
3. You're using the best and most optimized hashtags.
Researching the hashtags that your target customer is using on a daily basis will eventually pay huge dividends. It’s all about getting on that Instagram explore page and using the hashtags that your consumers love. This also strengthens your chances of putting your posts right in front of your ideal audience. Use a mix of 20 to 30 hashtags per post and experiment to see which group of hashtags gives your posts optimum exposure. There are a ton of great apps out there, like Top Tags or Leetags,which tell you the hashtags that you should be using.
4. You've made your posts shoppable.
It’s finally time to tag your products and make your feed shoppable. Tagging your products will allow viewers to tap the image, then tap the description, which will bring them straight to the add to cart section on your website. Click here to read in detail how you can do this.
But be sure not to get carried away; it’s not a good idea to make every one of your posts on Instagram product-oriented. In our experience, a good percentage of shoppable posts is only about 40 to 50 percent. Have a look at some of the brands that are killing it when it comes to shoppable posts, such as Byta, and Nordstrom, and follow their lead.
5. You've begun engaging with posts under those hashtags.
Now that you’ve done all the hard work -- making your feed look clean, crisp and cohesive; writing some amazing, on-brand captions; using the best hashtags; and making all posts that have a product, shoppable -- it’s time to begin engaging by liking images under the hashtags that your bread and butter customers use on a daily basis.
For instance, if you’re selling sneakers, identify four to five community hashtags that sneaker lovers use, such as #sneakerhead, #solecollector, #instashoes, #newkicks or #igsneakercommuity, and then like and comment on 100 to 200 images underneath these hashtags every day. This will draw the organic traffic to your account that is needed to turn your fresh new Instagram feed into a lead- and revenue-generating machine.
Above are just a few of the tactics you can use to begin maximizing your potential and generating sales through Instagram. With the rate at which Instagram is rolling out new features, there are many other ways you can leverage the platform to build a brand and begin to make sales. But, following the five tips above will certainly give you a solid foundation to start.
Also Read: 10 Best dropshippers usa you should know
President Donald Trump's latest round of tariffs added a new dimension to the trade war with China: US consumers are going to get hit directly.
The previous round of tariffs imposed by the president on $50 billion worth of Chinese goods focused almost exclusively on industrial goods and intermediate parts on final goods that are then sold to consumers.
This led to an indirect hit to consumers. As businesses faced higher costs for input goods, the companies were forced to either cut back in other areas — such as laying off workers — or pass along the price increase to consumers.
While the effect on consumers has trickled down previously, the latest round of tariffs on $200 billion worth of Chinese goods constitutes a direct hit.
Many of the 5,745 items on the newest tariff list are consumer goods or things that Americans buy every day: fruit juice, furniture, air conditioners, and more.
ALso Read: Top chinese wholesale websites you should know
The consumer goods affected represents a dramatic increase form the previous round of tariffs, according to a breakdown of a previous version of the list of goods affected. (Many of those items made it to the final list.) Chad Bown, Euijin Jung, and Zhiyao Lu of the Peterson Institute for International Economics say the reason for the shift is simple: The were only so many goods left to hit.
"Consumer goods made up only 1% of the products of the first $50 billion of imports from China subject to his announced tariffs. The rest affected intermediate inputs and capital equipment," the economists wrote. "The explanation for this shift lies in the fact that there are fewer and fewer such supply chain elements left to target. Consumer products are much of the imports from China that were left."
The sellers could choose to eat those new duties and see their margins decline. But based on price changes for goods hit with tariffs in previous rounds, it is likely that at least some of the cost increase will be handed to consumers.
Many members of the Trump administration have argued that the increases will be minor and most Americans won't notice.
""Well, you can do the numbers this way if you have a 10% tariff on another $200 billion, that's $20 billion a year. That's a tiny, tiny, tiny fraction of 1% total inflation in the US, because it's spread over thousands and thousands of products," Commerce Secretary Wilbur Ross said Tuesday. "Nobody's going to actually notice it at the end of the day."
But many economists disagree, since businesses that sell the same goods but don't source the product from China may see an opportunity to grow their profits by matching the price increase. Ultimately, this will lead to price increases for consumers and a boost to inflation, economists say.
Ian Shepherdson, chief economist at Pantheon Macroeconomics, argued in a note to clients on Tuesday that while the real danger lies in the tariffs' increase from 10% to 25% at the start of 2019, the initial hit will be significant, too.
"The inflation hit is harder to quantify, but it will be meaningful," Shepherdson wrote. "Most items of clothing and furniture are exempt from the tariffs but many food items are included. We don't know for sure how quickly importers will raise wholesale prices of the affected items, or how quickly manufacturers of substitutes for Chinese products will lift their prices."
Based on Shepherdson's rough math, the new tariffs could add another 0.5 percentage points to the current consumer price index — which, based on the latest CPI release, would boost the inflation gauge to 3.2% year-over-year. Such an increase would not go unnoticed by policymakers or American families.
"That's enough to matter, both to the Federal Reserve and to the public, who will notice when prices in Walmart start to jump," Shepherdson said.
Are there any welcome reseller dropship business in the world?
As we know that reselling and distributing business are the top businesses in the world now, and the drop shipping business model is become the hottest topic nowadays.
There are so many people may ask ‘what is the differences between resellers and distributors’. Resellers means companies or individuals who purchases merchandises and resell it to end-customers, they can make profits from the price differences.
Distributors are the entity between products and supply chain, it performs the same functions and roles as wholesalers in the market. Moreover, drop shipping is one of the most popular business model around the world, and it is a business model that welcome resellers and distributors.
In this post, I’ll explain what is the differences between them, and give some recommendation about how to make a selection.
Differences between resellers and distributors
As the definition shows in the previous part, it can clearly find that there are some differences between resellers and distributor.
In the following table below, it shows the some pros and cons of resellers and distributors. It is believe that both of resellers and distributors are have its huge spaces to make profits because of the large size of international market.
Moreover, both of them are not bound by suppliers, which means most of them can easily switch products that are selling, and they can also cooperating with multiple suppliers to make sure they are freely to select products that they really want to sell. However, as a distributor in the t shirt drop shipping business, they can implement its planned sales but not selling in the dark.
Resellers do not have the spaces to set up a sales plan because they need to purchase a lot of merchandises as inventories, and then randomly selling it to end-customers. In addition, distributors are much more services oriented, which means distributors are stay focus on not only selling merchandises, but also providing services. In contrast, resellers are stay much more focus on selling.
In addition, both of resellers and distributors are have the lower profit margins, which should make them gain fewer profits from the drop shipping business. Furthermore, resellers should have higher inventory risk because they are used to purchase a bunch of inventories.
In contrast, the drop shipping business model allows distributors do not need to carry inventories at all, and it should be helpful for distributors to have more funds for investment. It can also clearly understand that resellers are have less commitment than distributors, and distribution should be the great strategy for those people without resources or even do not built up a actual company yet.
As the description above, it can clearly find that reseller is quite similar to distributor in the drop shipping business. However, there are still have some differences between them.
On one hand, it is believed that distributors are much more fits for those individuals or companies who are beginners to international business. Moreover, join distributors can help them to make higher sales, which also can help them to get more services such as logistic, product selection and so on.
On the other hand, resellers are fits for those established companies with several lines of products. It is helpful for companies to spread products among countries and regions in the world.
In conclusion, it is believe that both resellers and distributors can easily join the drop shipping platform to start their drop shipping in the world. Moreover, distributors should be the better choices for people who wants to start dropship baby products business.