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What is a Google “Penalty”?

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A Google penalty is the negative impact on a website's search rankings based on updates to Google's search algorithms and/or manual review.

This is happening if someone is doing unethical or blackhat SEO.

If you want to stay safe then use only white hat SEO techniques. 


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A Google penalty means your site is either no longer listed on search results, or that your ranking for your targeted keywords has dropped dramatically. When your site gets a Google penalty, your target audience can't find you. And when you are invisible to your target audience, your traffic, and ultimately revenue, drops.

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What Is a Google Penalty?

Google has been changing its ranking algorithms since December 2000. That’s when it released its toolbar extension. At the time, the toolbar update represented a sea change that would create the SEO industry as we know it. In fact, it was the first time PageRank was published in a meaningful or usable form.

Over the next decade-and-a-bit, Google continued to refine the quality of its search results. Over time, it begins to eliminate poor quality content and elevate the good stuff to the top of the SERPs. That’s where penalties – come in.

The Penguin update was rolled out in 2012. It hit more than 1 in 10 search results overnight, wiped some sites out of search entirely, pushed poor quality content off the map and forced optimizes to think much more carefully about their content strategy. Since then, SEO professionals have been very tuned in to Google’s plans, fearing the next update in case it results in a penalty for a site they’re working on.

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Google penalizes websites for participating in methods that are against its web design standards. These penalties could be the outcome of a hands-on evaluation or algorithm updates like Google Penguin. 

Google penalties can cause the decrease of ranking for every single web page of a website, for a  particular key phrase, or for a certain web page. Any kind of decline in rankings comes along with a significant decrease web traffic for the site.

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There are two main penalties you can get. The first one is a manual action from Google's spam team, and the second one is an algorithmic penalty. 1. Manual Action – To find out if your website was penalized by a manual action, go to Google Webmaster Tools and check to see if you have any new notifications.

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Google Penalty : Google penalty is negative signal for our website. Google penalise our website when we breaks the rules and policies defined by the Google such as :-

1:- Using duplicate content for posting

2:- Keyword stuffing in the content

3:- High keyword density in our content

4:- Building backlinks from low quality websites

and their can be more reasons.

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