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What is Link Juice in SEO ?

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Link juice or Google Juice is a colloquial SEO term describing the distribution of backlinks within a webpage and the strength or reputation of these links. Both the number and the quality of these links determine the composition of the link juice.

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Link juice is a colloquial term in the SEO world that refers to the power or equity passed to a site via links from external or internal sources. This power is interpreted as a vote of recommendation toward your site and is one of the most important factors in determining your site's search ranking.

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