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iammanisha

why it is important to have fresh and unique content in website?

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RHCalvin    7

Uniquely and original content helps to identify your webpage uniquely to rank it higher in search engines. Google prefers original content to rank them higher in their search results. They are good ways to build huge traffic and build your search engine popularity.

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 Google does have something it calls “Query Deserved Freshness (QDF).” If there’s a search that is suddenly very popular versus its normal activity, Google will apply QDF to that term and look to see if there’s any fresh content on that topic. If there is, that new or fresh content is given a boost in search results.

If you’ve got the right content, on the right topic when QDF hits, you may enjoy being in the top results for days or weeks. Just be aware that after that, your page might be shuffled back in search results. It’s not that you’ve done anything wrong. It’s just that the freshness boost has worn off.

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dinaa    0

Keeping your website’s content updated and fresh is not an easy job to do, it costs both time and money. On the other hand, the benefits from doing so – especially the long term benefits worth the effort and cost.


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