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[Article] Social Media Marketing Ultimate Guide

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One of the best, and most preferred, ways to advertise your products, and reach out to millions of customers worldwide, is by making use of Social Media. As you know, the Internet plays host to billions of people worldwide and you can easily reach out to many of them just by tapping into the different social media avenues.

WHAT IS SOCIAL MEDIA?

Social media refers to various platforms that are available on the Internet, which provide users the chance to create their profiles and share and promote content. These social media platforms are all designed to help people and companies establish a social presence and let others know about their products and services.

The popularity of social media, as a marketing tool, rose in the last decade as more and more companies realized its true potential and began using it to their advantage. They understood that it is possible for them to reach out to millions of people, worldwide, and increase their customer base by several folds.

Social media is now part of every company’s marketing strategy. Right from a small store in Japan to a multi-million dollar company in the US, everybody is using the power of the Internet to get noticed and improve their product’s sales.

THE TOP SOCIAL MEDIA PLATFORMS TO MAKE USE OF

There are very few people who wouldn’t have heard of Facebook or Twitter, but these aren’t your only options there are a variety of social media platforms that you can make use of.  If you can make use of it in the right way then your marketing campaign will be successful.

FACEBOOK

It is a unanimous opinion that Facebook is the most popular social media platform. There are more than 1.2 billion active users on Facebook. This platform provides you with an opportunity to advertise about different kinds of businesses it can be paid or free advertising. It also provides you with the option of creating pages dedicated solely to your business and this can help you engage your potential customers.

Facebook ads work according to PPC model that allows you to target certain ads and specific audiences. You can also share your content and communicate with your audience on a personal level.

TWITTER

Twitter is all about Microblogging and it is a networking platform where there are more than 200 million active users. This is considered to be a very popular platform for businesses, celebrities and entrepreneurs alike. Twitter users can post updates and these are known as tweets.

A tweet cannot be more than 140 characters long and this condition gives twitter the feel of an SMS system. You can create your business stage and you can make use of this for attracting your customers as well as getting updates to your audience without much trouble.

Read the full article: Social Media Marketing Ultimate Guide


I'm Joy and I run Marketing With Joy - digital marketing blog.

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