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iammanisha

what is domain authority?

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Domain Authority is the measure of the power of a domain and is one of many search engine ranking factors  Domain Authority is a metric that can be used to understand how Google's Algorithms rank you based on your authority or credibility on the web.   

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Domain authority is a evaluate of the power of a domain name and is one of many search engine position factors. Domain authority is based on three elements: Age, Popularity, and Size.

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Domain authority is the measure of strength and popularity of your domain in search engines. It is measured by Moz and your domain is ranked between 0 to100 depending on the popularity and trust. DA can be improved by good content update and also by building backlinks from other relevant domains.


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Domain Authority is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. Use Domain Authority when comparing one site to another or tracking the “strength” of your website over time. This indicator is evaluated by combining all data of other Moz links – link to root domain, sum links, MozRank, MozTrust… to the only scores.

Source: What is Domain Authority?

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Domain Authority (DA) is a score developed by Moz that predicts how well a website will rank on search engine result pages. The lowest score is 1 and highest is 100. The higher the DA, better the authority of website. The DA of websites depend on various factors like:

  • Age of the website
  • Number of backlinks
  • Internal Linking Structure
  • Loading speed of your pages

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