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What Should You Choose for Marketing Campaign of Your Site?

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Do you need instant traffic or long term results?

All the organizations are realizing the importance of online marketing. Every website owner is confused about choosing the right marketing channel for their online business success. Search Engine Optimization and Pay Per Click are the most important part of Search Engine Marketing (SEM) tool for any business with a website. Let us analyze the main pros and cons of these two methods.

SEO vs PPC Analysis

To get first-page position in google through SEO is a long-term process and really need a lot of effort. You should have a high-quality website and a great SEO plan strategy to drive organic traffic from search engines. Most of the companies hire an SEO expert to do the SEO work.SEO depends on quality links and Google’s algorithm updates.  

PPC works instantly and provides much more focused and targeted results. It drives instant traffic to a website and no need to worry about Google updates. It requires no hard work and time.PPC is constrained by the campaign dates and budgets.Google Tax continues to rise and if more advertisers involve then the CPC will also increase.

There are some factors that influence PPC cost.

For advertising with Google Adwords, the cost depends on

·         Keyword popularity,

·         Number of advertisers who use that particular keyword,

·         Number of related websites that have ad positions for that particular keyword and much more.

 

As the Google keyword tool gives an estimate for the CPC for each keyword, you can calculate the average cost per click for the targeted keywords. You have to pay only if you ad receives a click, not for the views.

 

Time-to-results

SEO is not better than PPC but they both can contribute to higher ROI. A well-executed SEO campaign provides a long-term traffic whereas PPC can be used for short-term, immediate traffic growth.

 

Conversion considerations

Various surveys prove that 86 percent of web searchers respect and trust the companies with organic ranking than paid PPC listing. PPC is the great way for products than service companies because 50-percent of people visiting retailer’s site from paid ads buy more than those from the organic link.

 

 

Conclusion

SEO is better overall. Both search methods will bring your website on the front page if it is well executed. SEO is more powerful and provide long-term value to your business.There is a certain time to use PPC ad campaign like launching a company and to build brand awareness for a limited time. SEO offers the trusted long term better quality traffic leads in search marketing.

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Search Marketing encompasses:

SEO: Earning traffic through unpaid or free listings
SEM: Buying traffic through paid search listings

Originally called “search engine marketing,” the shorter phrase “search marketing” is now often used as the umbrella term over SEO and SEM. The longer phrase “search engine marketing” — or SEM — is now typically used to describe paid search activities.

Good luck to you,


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Admin

Great summary @JustGiving.

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