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Tips for Email Database Marketing

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The term database marketing refers to a well knit relationship between the customer and the manufacturer. This is a new strategy implemented by the business men today, through which they get the valuable information about his client. Once you have the email database, then if you try and build a good relation with your customers, by sending them mailers about special discounts or etc, they will feel privileged and you will get dedicated customer. Thus your product sell will boost. Thus to start such database marketing, follow the below mentioned tips; Work on your own list. Don't buy from the service providers. Although initially it appears like a mammoth task, but sooner or later it will help you collect information only about your potential clients. If you buy list, in many a times you will end up sending mails in the spam folder, which will not lead you anywhere. Send you customers, special card, mailers on their birthdays, anniversaries on special occasions, to start with on New Year and Christmas, so that they feel privileged. Once they are informed about special discounts on such occasions, they will turn your dedicated customer. Later collect information about their birthday, anniversary, etc, and surprise them by mailing discount coupon. Hence it will not only boost your sell, but also get you loyal customers. Develop relationship with your potential customer. Try and collect more information about his/her company and try and find if you get scope of marketing your product there as well. Look for any and every opportunity to expand your business and sell your product. Reach as many as possible.

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Thanks for this tutorial for i have really learnt a lot form it but to add something to it, One msut not burge the subscribers' inbox with too many mails as they may get fraustrated and unsubscirbe form the list. The sending must be done about once or highest, twice a week to avoid yourmails looking like spam

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There are steps you can take to increase your opt-in rates and decrease the number of Unsubscribes:

1. Make it easy for people to sign up. If you want to get people to give you their email address, or sign up for newsletters and promotions.

2. Collect email the old-fashioned way, in person. Collect contact information at business events [conferences, trade shows, mixers].

3. Offer people an incentive. Offer a prize, coupon or free resource [e.g., a white paper] and require an email in order to get your prize.

4. Let people know what to expect. "Explain the value [of signing up for your emails]. Let your subscribers know what they're in for. Whether it be deals and promotions or information and education, people are more likely to sign up when they know what to expect.

5. Deliver relevant, customized content -- with a clear, but brief, subject line. While this may seem obvious, it's more important than ever to deliver content that is tailored to each customer's interests and behavior .

6. Equally important is to have a strong -- but brief -- subject line. For subject lines, it's best to tease the content and keep it very short.  Depending on your audience, up to 60 percent of opens happen on mobile, and iPhone mail [for example] only displays up to 38 characters in the subject.

7. Optimize your emails for mobile viewing. Include responsive design into your email content to allow for proper viewing as 61 percent of emails are now opened on mobile devices.

8. Don't inundate people with emails; rather, give them options. Inundating contacts on your list will leave a bad taste in the recipients' mouths, causing a negative association with your brand.

9. Test your email delivery strategy. Email delivery times, days and promotional windows should all be tested.

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Email marketing is directly marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness.

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