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What Is Growth Hacking ?

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Growth Hacking is of rapid experimentation across marketing channels and product development to identify the most effective , efficient way to grow the business. Growth hacking is a set of marketing experiments that leads of growth a business.  

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Growth hacking came about due to the emergence of agile development, as marketers searched for a way to manage more data and react more quickly to insights. You could also call it agile marketing, but in short it aims to make iterative gains in company wide performance leveraging aggressive data feedback and a ‘science like’ approach to experimentation.

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