Do you need instant traffic or long term results?
All the organizations are realizing the importance of online marketing. Every website owner is confused about choosing the right marketing channel for their online business success. Search Engine Optimization and Pay Per Click are the most important part of Search Engine Marketing (SEM) tool for any business with a website. Let us analyze the main pros and cons of these two methods.
SEO vs PPC Analysis
To get first-page position in google through SEO is a long-term process and really need a lot of effort. You should have a high-quality website and a great SEO plan strategy to drive organic traffic from search engines. Most of the companies hire an SEO expert to do the SEO work.SEO depends on quality links and Google’s algorithm updates.
PPC works instantly and provides much more focused and targeted results. It drives instant traffic to a website and no need to worry about Google updates. It requires no hard work and time.PPC is constrained by the campaign dates and budgets.Google Tax continues to rise and if more advertisers involve then the CPC will also increase.
There are some factors that influence PPC cost.
For advertising with Google Adwords, the cost depends on
· Keyword popularity,
· Number of advertisers who use that particular keyword,
· Number of related websites that have ad positions for that particular keyword and much more.
As the Google keyword tool gives an estimate for the CPC for each keyword, you can calculate the average cost per click for the targeted keywords. You have to pay only if you ad receives a click, not for the views.
SEO is not better than PPC but they both can contribute to higher ROI. A well-executed SEO campaign provides a long-term traffic whereas PPC can be used for short-term, immediate traffic growth.
Various surveys prove that 86 percent of web searchers respect and trust the companies with organic ranking than paid PPC listing. PPC is the great way for products than service companies because 50-percent of people visiting retailer’s site from paid ads buy more than those from the organic link.
SEO is better overall. Both search methods will bring your website on the front page if it is well executed. SEO is more powerful and provide long-term value to your business.There is a certain time to use PPC ad campaign like launching a company and to build brand awareness for a limited time. SEO offers the trusted long term better quality traffic leads in search marketing.
Hey guys, I work in the affiliate business, which means I create a lot of websites and test a lot of different stuff to try to make them rank and convert.
for CMS I use WordPress, where I have managed to make a website go from unindexet to #2 on Google within a few days,
which I thought some of you might find interesting, you can see a picture of the graph here: http://i.imgur.com/p5YPvve.png
A little disclaimer is that I did this on medium competition keywords, and not high competition.
It's getting closer to being a year ago where I did it, and I haven't recieved any warnings or messages through Google & bing webmaster tools and so on.
Anyways here's the "recipe" that I used to make this possible
It's improtant to make your meta data top notch.
First of all you wanna go to settings > general and choose the language you want the website to rank for.
URL structure is also really important, so go to settings > permalinks and choose "post name", ideally you customize it for every page though, so it's optimized.
After that is done install "Yoast" or "All in one Seo" and set that up, there is lots of guides for that, so I'm not gonna go in depth with that.
Only 1 H1
A lot of themes have the flaw that they have multiple H1's which can really harm your SEO, so make sure this is not the case with your theme, to check it
view the source and search for H1, this is very critical.
Low spam score
There's lots of factors in spam scores, here's how to avoid a few ones easily:
- Add a contact email or form, this is important
- Every article should be 1000+ words
- Do not hide or make links hard to see, this is a huge factor
Sitemap and breadcrumbs
It's important to have a sitemap, and less important to have breadcrumbs, but it's a nice little extra thing that Google rewards.
Yoast and many other plugins offer both of these things.
Pagespeed: Google insight
Pagespeed is becoming one of the biggest factors, so it's important to have an eye on it, a great tool for this is Google's own tool,
which you can find here: https://developers.google.com/speed/pagespeed/insights/
It's not hard to hit a score of 100/100, all you need to do is install plugins that does whats listed below.
- Minification (better wp minify, w3 cache)
- Move scripts to footer (scripts to footer)
- Remove Google fonts and other external code (remove google fonts)
- Caching (w3 cache, super cache)
There is a ton of plugins that can do these things, I have written some examples plugins after each point
It's important to note that if your website is built with Jquery or the like, moving Jquery to footer might cause some functionality to not work.
It's a big flaw to have a website which is built with that nowadays though, so you might wanna consinder switching theme if that is your case
A lot of people say that links and mentions is more than half of your SEO, which is why things like linkbuilding is very important.
There is a lot linkbuilding techinques, like creating great content, infographics and much more.
Since my websites are affiliate sites, I don't have content that people naturally link to, therefor I buy links for all of my websites
In my example where my website went from unindexet to rank 2 on Google, I bought links here: http://seo-servicen.dk/en/
There is a ton of link sellers and websites where you can exchange links for example.
I hope some of you guys can use my little "recipe" or "guide" even though I know it's not a lot of information, it is enough to make a website rank well.
So instead of spending thousand of dollars on some seo expert, go do it yourself! :)
I'll do my best to answer question
Have a great day
Over and out :)
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