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Finding new leads is one of the biggest challenges faced by eCommerce businesses. Several big brands have enormous credibility in the market, and if that was not enough, the fake ones have taught people the hard way to not trust just everyone other than the brands with at least some reputation. The challenge is big, and so has to be your solution. Everything, right from your website to your marketing strategy, must involve points that allow your customers to trust you. Talking of marketing tactics, using customer testimonials can help you drive more leads and increase your conversion rate