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Hi All, A successful brand always uses social media to boost online visibility and revenue. All a brand wants is clicks, likes, and more positive user feedback. So now, the best way to build a brand is using social media. According to recent research, 71 percent brands now plan to invest heavily in social media, which will help to get more followers and build better brand value. So, now we are listing out some of the points about how to build a brand using social media. Before taking a single step, one must Identify the Key Audience and Influencers. Nowadays Facebook and LinkedIn offer great opportunities to connect with various groups. These groups often help to build an authority around a brand. Across all the social media platforms, a good brand always maintains a Consistency. It helps when a user searches something about the brand in any of the platforms. If different platform shows different information about a brand, then it could eventually damage its reputation. Building a brand takes lots of time and patience, and one must treat it as a full-time job. One should post, share and create contents Regularly. Based on audience engagement and activity, number and type of posts can be adjusted. A weekly Instagram post or a monthly Twitter post won’t do anything. It’s wise to select few social media platforms and post regularly, rather than posting irregular updates on numerous accounts. Some of the companies spend as high as 39 percent of their total marketing budgets on content, and the trend of creating relevant and targeted content is increasing day by day. Most of the clients these days learn about a company through contents, not by advertisements. A brand should always Craft Targeted Contents. Companies who work on creating great blog ends up with increased search engine traffic, better brand identity and improved leads. In addition to being on social media, a company must remain to be Interactive enough, so that a potential or an existing customer’s problem can be solved easily. If a company responds quickly, 34 percent of the customers are more likely to complete a purchase. On the other hand, if a company fails to respond quickly, then consumers feel left out and the company won’t receive any publicity through word of mouth. Connecting and Collaborating with Influencers online also helps when it comes to building a better brand and it also helps to be seen. However, one should be in good terms with influencers to work with them. Always find a way to Jump into Discussions, it will help when a company has a unique insight. Being responsive in a discussion always helps to grow connections and build better brand value. When done right social media campaigns can bring a company more traffic, leads, conversations, promotions etc. So, don’t wait for too long start your social media marketing today, as the longer you wait the more you will lose. Source: https://www.insightssuccess.com/benefits-of-social-media-marketing/ Thanks, Insights Success.

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It all starts with understanding social media. There are more than 1 billion people on Facebook. 302 million people actively use Twitter. Instagram has attracted 300 million users. Today, everyone is on social media, and these large user communities offer companies a unique opportunity to bring traffic directly to their websites. For new and just-in-time online retailers, social media offers many unique ways to get attention. You can sign up for free and start connecting with potential customers. This gives you direct access to huge potential traffic flows. According to HubSpot, 80% of marketers said their social media work led to an increase in their website traffic. This is a traffic flow that no business, especially a new online retailer, can afford. Jayson DeMers explains this very clearly in a Forbes article. “If you don’t have social media, your inbound traffic is limited to people who are already familiar with your brand and individuals who search for the keywords you currently rank. Each social media feed you add is another way to your ecommerce drop shipping site. ” It should now be obvious that your online store will not be able to do well without active social media. But since you already understand why social media is so important, it's much easier to create an effective social media marketing plan. So where do I start? There are four main steps in developing a social media marketing plan. Create your account If you haven't already, create your social media account. You definitely want to set up Twitter, Facebook and Google+ accounts. Google+ won’t receive it near Twitter or Facebook traffic, but it’s important to have SEO usage. If the product you are selling is visually appealing - or used in a beautiful environment, such as outdoor activities - then create an account on Instagram to keep your business name on Instagram. Most outdoor apparel and equipment companies will use Instagram to share photos of the equipment they wear or use on site. This is a good way to encourage some brand recognition. Identify your strategy and goals Defining how you will use each social media platform and the results you want to see from social media work will help keep your social media posted properly. For example, if your only concern is to increase brand awareness, not necessarily trying to attract potential customers from social media, then you may want to focus more on interaction, forwarding, like, and sharing. You can set goals for each statistic every week to increase recognition of your site and store. Conversely, if your goal is to drive potential customers to your site, you'll be more focused on tracking conversion rates, generated leads, and website traffic through web analytics software. No matter what you want from social media, you need to consider your goals to measure your productivity. See what others are doing Once your goals are clearly defined, you should look at what other companies in your niche market have done on social media. What type of content do they share? How do they interact with followers? How active are they? Although you certainly don't want to copy anyone else, the successful company in your niche has a reason to succeed. Determining the type of content that best suits your potential niche market will increase the efficiency of your own social media efforts, especially if you're getting your attention as early as possible. Create a calendar Quality is as important as quantity. While you really want to publish content and interact with customers on a regular basis, when you’re always providing interesting content, you’ll build your audience. Schedule your posts in advance and spend some time ensuring that the language of the post meets the requirements and promotes participation. If you're writing a blog, be sure to plan a social media post when you post a dropship toys blog post. The rule of thumb for social media is that you post more frequently on Twitter than any other network - 5-14 times a day, depending on what you have to share. Facebook posts can only be sent 1-2 times a day, and the rule also applies to Google+. Good social media is an important part of a successful online store. As with any plan, you need to check your social media marketing plan regularly to make sure you meet your goals. If you feel that you need to change, don't be afraid to adjust part of the plan, but don't be impatient. Building a lucrative social media will take time and you need long-term investment.

Digital marketing is the field where every company wants to perform well, at local or global scale. World Internet Stats informs that well over 4 billion people are online, which means that about half of the world population is online. So there is no question why digital marketing became standard practice in the marketing mix. Even the famous marketing specialist Kotler reformed his theory to match more our times, making everything about: ● Content - what you put online ● Context - what happens around ● Connexion - engagement ● Community - what values unites specific people. Still, there are many new risen so-called specialists that can give ill advice. Or there may be a general expectation about digital marketing accomplishing a magical effect, just like a silver bullet. Sometimes, people even tell themselves that digital marketing is just one channel of the digital media mix, and that is a lie. Here we analyze the 5 biggest lies that are vehiculated in digital marketing and what would be the good approach from a strategic point of view. You don’t need a website anymore As the mentioned marketing celebrity Kotler mentioned, content is king in digital marketing. This is why any company or household name should cultivate its own presence online through a website. The first advantage is to control all the aspects from appearance, to usability and statistics. It also counts to give customers an experience closer to the brand’s values. Another argument is related to the volatility of social networks. They are not bound to be here forever. Who remembers MySpace? Who thought Hi5 will be remembered like a 90’s joke? So, you still need a website, especially if you want to achieve a very relevant presence online for your brand. Digital marketing is not for everybody “Digital marketing is not for everybody” may suggest that there are still people that cannot be accessed through digital means. There are some categories of people who weren’t born in the digital world, they are “digital immigrants” and they might have a hard time to interact online. There are also people who suffer from certain physical impairments. It is the job of the digital marketers and UX designers to be inclusive towards all categories of people. They need to gather insights about the levels of digital literacy and try to make navigation easy for everybody. Sometimes this may also mean localization in another language or dialect or just make the writing very big. So, digital marketing can be targeted to everybody, if you pay attention to special needs people might have. Paid media is all it takes If anybody thinks that investing in ads on whatever platform will be the equivalent of a silver bullet, they are believing in a big lie. These statistics are speaking about a highest click-through score of 1.61% for legal services and a lowest score of 0.47% for employment and job training. This data is valid for Facebook, the network that promises a big affinity with the target audience based on acquiring a lot of relevant data. The other reason is that audience will naturally try to channel out the noise, so they will not respond to ads. There is a general bad vibe around “interruption” marketing and for some services people can pay to receive an ads free version. It is a challenge to shine through all the clutter, but of course, as Kotler says, context is always important. So if you identify a blue ocean, meaning a unique market with a need for your product, anything is welcome to make it closer to the customers. So, paid media is not all it takes to make it in the digital realm. You need to differentiate to cut through the clutter. Only digital media is enough Even if you consider that digital media is in itself a marketing mix with various touch points and channels, it is not enough by itself to deliver sales and attain objectives. In the background of any measure online, there need to be a strong strategy with a clear target audience and a lot of research done to identify their needs and motivations. This is why “community” is such a strong buzz word nowadays and we find it amongst Kotler’s 4C’s. Brands need to have a more social role now in shaping the world, especially since they have huge marketing budgets that can be used to do some good instead of being thrown away in billboard campaigns. A true connexion with a community will bring more than repetitive interruptive messages. Only digital media is not enough in the digital mix, you need to think about meaningful actions for your community. You need to be on any new platform There is a big challenge for any company to keep up with the new platforms. Even if marketing evolves with the times, it is somehow understood that any company needs to have an Instagram account, to be on Twitter, make Insta-stories and figure out what to do on Snapchat. This maybe a pressing thing since Facebook usage among young audiences is declining, as Pew Research shows. Even though YouTube is strong across all categories, some social media outlets like LinkedIn perform better for adults who are engaged into the professional landscape. Also, companies from leisure sectors or entertainment have a low affinity with LinkedIn and they can have a better affinity on more generalist territories like Twitter or even on news/entertainment outlets. So you don’t need to be on any platform, you need to be on the platform that best connects with your target audience. This is why it is useful to perform once in a while Persona exercises and try to embody your target audience as best as you can. For this you can look into the usage statistics for your website and performance of ads on various platform. One thing you should never forget is that your target audience is made of people, so you can always make some focus groups or interviews with people in order to understand them more. In conclusion, if the online strategy is well thought out by considering touch points with target audience and meaningful messages in the adapted context, there may be a strong possibility of avoiding falling into the trap of the big lies of digital marketing. So common sense plays a role together with content, context, connexion and community as Kotler mentioned. Kristin Savage has graduated from Columbia University where she was majoring in Germanic Languages. Besides English as her mother tongue she also speaks German and Dutch fluently. Currently Kristin is studying Spanish and planning to obtain her PhD in Applied Linguistics since she is interested in how to use her to some extent practical knowledge of language processes in everyday life. She has been a writer at Pick Writers for a few years and is known for her thorough approach to all the tasks and aspiration to fulfill assignments with flying colors.

One of the most popular social media platforms today is Instagram. It has a large number of active members, and its main highlight is that it only lets you upload content that is visual. This is why you must put all your focus on getting more followers every single day. This will make your brand more approachable to your followers. Photos help to set up trends easily in social media, and they will increase your traffic in your official website also. This makes Instagram so popular. This article will illustrate the necessity of using Instagram to boost your social media business profile. Popularity of Instagram Today there are almost 40 million photos that shared daily on Instagram with an average of 10000 likes and 800 comments every second. So, today Instagram is vital for entrepreneurs and using an Instagram account will increase the potential of your business by a lot. Hence, you have to increase the number of Instagram followers to promote your business better. Connecting your brand’s official website with your Instagram page You need to post those photos which come from your website and your blog. When you are posting new articles on your blog, you should add photos to these articles to make them more appealing. You should remember to share your photos also on your Instagram profile; you need to have a link that you should direct to your blog post and call to action buttons in your Instagram posts to convince more people. Insert compelling photos that can get people to click those links and visit your business website. Use your links, with banners on your site and then link them to your social media accounts for your campaigns. This can increase the traffic of your website. Use relevant Hashtags For organizing your photos, you need to use hashtags properly on Instagram. Hashtags will make all your photos more searchable, and with relevant, appropriate hashtags you can improve your brand image. You can get your posts discovered by new people by using more hashtags. You need to research popular hashtags for Instagram and then put them in your posts to reach a broad audience. Stimulate your audience’s curiosity Instagram presents an option for getting sneak previews of your photos, and this will let you draw more people to get your website checked out. Use the images of products, events and such stuff and then upload them to Instagram where you will include links to your business website. Visit Gramista to learn how to increase followers on Instagram to boost your social media presence. Conclusion As Instagram is the most popular social media platform in the world today, you can get more traffic to your business website if you have a good presence on this platform. This will boost your business revenues in the long run.

Instagram is a very effective social media platform through which you can earn millions. Over the last few decades, the concept of marketing a product has shifted rapidly. These days, the social media platforms are the best sources to market a brand or product. Platforms like, Instagram, Facebook and Tumblr are effective in spreading awareness about the products and services. Besides having tons of Instagram followers, you may also make money through this platform. If you have some basic idea about the social media promotional procedures, then you would probably know the importance of follower engagement. Yes, it is what matters the most. You need to make sure that the marketing campaign enjoys a strong fan-following. This is known as follower engagement. There must be comments, likes, shares, and replies to ensure that the campaign is being followed by the followers. Only then can the news about your campaign be spread. Focus on Your Own Brand and Services This is the most important part. Your Instagram account should focus primarily on selling the brands and services that you or your business venture offers. This is what makes the scenario more effective. Building your own business is more important than gaining some good money through brand partnership. You need to create your own identity. This will help in creating a brand for you. Create your own Instagram account, display your products and services, and market them through the portal. It will be more beneficial in increasing sales and business popularity. Share Relevant Content Start sharing relevant content in the form of photos and videos. Use the appropriate hashtags to spread a higher number of awareness about the products and services to the targeted audience group. You can also opt for Instagram-only promotional campaigns while giving away incentives to those users who would share your content along with your product. Share unique photographs that have a certain relevancy to your brand awareness campaign. You can even share short videos to discuss your products or services. All these approaches help a lot in marketing your brand and making you earn big time through Instagram. Connecting with the Followers Connecting with the followers helps a lot in achieving a high amount of success through any social media platform. It also helps in developing a strong and extended chain of networks. How to connect with the followers? You can use the LIVE Video option to have an interactive session. At the same time, you also need to take time out from your busy schedule for replying to the comments of the followers. You can comment on specific follower using hashtags. All these are a clever, yet intelligent approach to connect with the followers. It ultimately helps in improving the branding, resulting in better gains. Instagram is a very popular and effective platform to create brand awareness while engaging with the consumers. It is not only about sharing photos and videos through this popular social media platform; rather, if utilized correctly, you can earn big from it.

How can I increase my subscribers on youtube channel?

For many internet marketers and business owners, Social Media is a gold mine that brings brand exposure, traffic, connections and ultimately, sales. We asked 65 experts in Social Media what are their favorite networks and what tips and tricks they have for us. Most of them manage accounts with hundred of thousands or even millions of followers while others are driving heavy traffic to their sites using Facebook, Twitter, Pinterest and other social media networks. It will take some time but you should read all the contributions. There are many helpful tips you can implement right away and boost your social media presence. Social Media Tips & Tricks Scott Eddy Avid traveler, perpetual entrepreneur, king of social media. A once Wall Street stock broker turned digital “go-to” guy for the travel industry. Follow along as he takes an audience of over 1.5 million followers around the world. Website: www.mrscotteddy.com | Follow Scott Eddy on Twitter | Add Scott Linkedin By leaps and bounds, it’s Twitter. It’s truly the only social media platform that gives you unlimited upside, with Instagram and Facebook you’re fighting algorithms every day. If you are not using Twitter, you are truly not taking full advantage of everything that’s out there. Brenda S Stoltz Brenda S. Stoltz, Managing Partner of Ariad Partners and has over 20 years of experience helping companies from Fortune 100 to startups, generate leads, increase sales and accelerate value. Get more expert advice about inbound marketing, SEO, lead generation and sales and marketing alignment on her blog. Website: www.ariadpartners.com/blog | Follow Brenda on Twitter | Add Brenda on Linkedin I’ve found, particularly for B2B lead generation, that LinkedIn has had the great revenue impact for me and my clients. Twitter tends to be the top source for traffic, but LinkedIn converts at a higher rate. Facebook tends to serve as a place of engagement. It seems to be where people comment on what they like or don’t like about the brand, vs a top source of traffic or leads. When I launched my business, one of my first clients found me via a LinkedIn search and contacted me through LinkedIn. That one client has been worth over a quarter of a million dollars in revenue and remains a client today. I’ve seen this same story over and over both in my business, and with my clients as well. Having been an early adopter of LinkedIn, I’ve seen significant changes in the audience and how LinkedIn is used. It can seem like it’s moving more towards job seekers then business relationship platform. However, it’s still has value as a prospecting tool. For that purpose, here are some tips: Keep your profile clearly focused on what you and your business does for your clients, the value you bring and results. Use the keywords people who are searching for your business would use. Leverage the many tools available such as Pulse and Showcase. Reach out to people to connect with a personal message that finds common ground and a reason for them to connect to you. As with any social media platform, seek to help and educate first and foremost. If you can afford the cost, leverage Sales Navigator to build a prospecting list. Different social media platforms serve different purposes. Twitter is excellent for increase reach and driving traffic to your site. But, revenue matters and for that, LinkedIn rules the day for B2B businesses. Sam Hurley Sam Hurley is a #1 ranked Digital Marketer, Personal Branding expert & Founder of OPTIM-EYEZ. Website: www.optim-eyez.co.uk | Follow Sam Hurley on Twitter | Add Sam Hurley on Linkedin Twitter is insanely powerful for growth … And I strongly recommend it to ANYBODY, no matter your business model. It takes time to master, but once you do; You’ll be amazed at what you can achieve using this platform. When I was focused intensely on growth, here is a snapshot of my follower count increases (per day): Twitter is incredible for building: Relationships with otherwise unreachable people Individual presence (Personal Branding) Content exposure How? Share relevant, educational material and be a thought-leader Dedicate time to helping others Engage consistently Show appreciation Target your efforts Measure your impact (then tweak + repeat) You will often find that Twitter also translates into growth across other platforms, too… My Twitter profile drives nice traffic to my LinkedIn profile: But wait! There’s even more… You can also use Twitter for Link Building! Do not underestimate the sheer force of this super-social network Nadia Nazarova Nadia Nazarova is a Product Marketing guru at SEMrush. She is excited about SEO, SMM, content marketing and write case studies about her experience. Website: www.semrush.com | Follow Nadia on Twitter | Add Nadia on Linkedin | Like Nadia on Facebook SEMrush Eggs hunt case study The challenge SEMrush is a fast growing toolkit for digital marketing professionals. As for now, our suite contains over 20 tools for SEO, PPC, SMM, content and PR specialists, and we keep adding new features. With this huge volume of updates, our users often struggle to follow them all and to understand which options solve their needs the best way. We realized we needed to come up with a solution that will get across the core value of SEMrush features to our users in a concise yet entertaining way. An evergreen choice would have been writing a post about it. But we were aiming to involve our users into the discovery process, so one-way communication was not going to be enough. This is why we decided to make this process interactive and, in addition, to connect the campaign to a newsworthy event in order to increase the viral effect. The solution With Easter approaching, we thought this was a great occasion to associate our campaign with. We decided to incorporate the educational process into an Easter egg hunt: the users were challenged to find 15 “Easter eggs” hidden inside different SEMrush tools. To get to the egg, a person had to complete a certain action: generate a report, set up a project or read a user guide. A landing page explaining the rules was developed, and a dedicated hashtag #semrushegghunt was created. After the campaign (which lasted 2 weeks) we wrote a detailed post in our SEMrush blog explaining where all the eggs were hidden. As for social networks, our main focus was Twitter and it brought us fantastic results. The result In terms of audience reach, this was the most successful SEMrush campaign ever. We got: 2,444 tweets with the campaign hashtag 1,525 participants 2,330,802 unique users who were shown at least one tweet with the campaign hashtag 8,575,612 times the tweets with the campaign hashtag were shown to the users Along with the noticeable coverage, the quality of audience involved in the campaign was excellent. We had both marketing experts and “amateurs” taking part in our campaign. Sixteen per cent of the users who were tweeting about the hunt had over 1,000 followers. What’s more, we had some amazing shoutouts from opinion leaders, which also contributed to raising our brand awareness. Read more: https://monetize.info/social-media-roundup-tips-tricks Follow us: @monetizeinfo on Twitter | monetize on Facebook

Starting your own business online, requires the same care as if you started a business for 80K in your local area. Don't just trow links around Facebook, social media, hoping it will stick. There is rules that you have to follow. Requires some time, effort. Start with the base foundation to grow your business. It's not like you'll take a pill and loose 30LBS in a night and put on muscle. Find your market that want's to make money online. People in Facebook Groups they don't want to buy from you, they want to sell you. You have to differentiate your self from everybody else. Do something different. Find the people that want what you have. Learn the skills. Market. Have a understanding of what you are doing. Have a precise goal. Don't just pick I want to make 30K per month and start throwing links around. If you were to go to the gym, loose 30LBS and put on muscle, what steps would you take. You would't just go in there and throw weights around. You need a plan, you need a strategy. Then execute it. First you have to find out what you want, evaluate how you can get there. It does take focus and calculated execution. Message me for more information on how you can become a master marketer in your nitch.

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Hi, guys. Do you have a list of social networks where you can make a blog, submit articles and videos to get views and drive traffic to a website this way? Please share.

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