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  1. The importance of keywords for SEO is well-known. Keywords must be used to enrich as well as optimize the content when you consider promoting your brand locally. Using the appropriate keyword is instrumental in getting the attention of local searchers. Make use of the keywords that are most relevant to your specific business, and that have high search volume in the particular target location. Adding your location keyword to such business-specific keywords gives you the combined benefit for optimizing your content effectively. You may use tools such as Google Keyword Planner to find the best keywords that suit your purpose. Publishing content on local websites and submitting guest posts helps significantly One of the excellent ways to enrich your website and attract visitors is through blogging. Guest posts help to increase user engagement and showcase your expertise in the subject. You can earn valuable backlinks as well. Similarly, you need to start publishing your content on other websites as well; it is a way of improving search ranking. For finding the local sites that accept guest posts, you must make use of specific keyword combinations. These normally comprise terms such as location name, website, submit a guest post/write for us, where location name is your state or city. Prepare useful local content Having obtained the right keywords, you must infuse them into your site to earn a better local search ranking. Writing local content posts for the blogs guides your audience relevant to your niche and target location. This helps you to attract a relevant local audience. You may write articles and blogs that will be helpful to local users. You may provide location-specific guidance or advice that will be useful for them.
  2. Top 9 Social Media Marketing Trends for 2020 It's better to pay attention to social media trends if you want to succeed with digital marketing. Needless to say, this applies to anything in our life. Trends come and go - sometimes people settle for those sometimes they don’t. So what’s going to happen this year? It has been a pretty traumatizing year so far with Covid19 and the ever growing chance of a global recession, however now is the best time to think about alternative ways to earn some extra money utilising social media strategies. If you are a upcoming social media marketer, these trends will motivate you to re-evaluate your future strategies and plans. So, let's delve deeper into the key trends and platforms that are set to conquer social media marketing in 2020. 1. Voice search Read the full article here: https://digitalmechanix.co.uk/blog/top-9-social-media-marketing-trends-for-2020

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