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Finding new leads is one of the biggest challenges faced by eCommerce businesses. Several big brands have enormous credibility in the market, and if that was not enough, the fake ones have taught people the hard way to not trust just everyone other than the brands with at least some reputation. The challenge is big, and so has to be your solution. Everything, right from your website to your marketing strategy, must involve points that allow your customers to trust you. Talking of marketing tactics, using customer testimonials can help you drive more leads and increase your conversion rate

Do you know how online customer reviews affect your sales? It will help you to create a positive impact on your business. Customer reviews persuade people to make purchases from your store. Product reviews help to build trust and loyalty among your users. They can help users make the right educated decisions when shopping for products online. Check more info: How Online Reviews Boost Your Sales?