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Hello Friends, Google AdWords Express is the ‘Lite’ version of Google AdWords, Google AdWords Express can be a good place for Small Businesses to test online advertising without investing a lot of time or money. Launched in 2011, the slimmed-down version of Google AdWords can be set-up in around 15 minutes. It’s often appealing to businesses because after the initial set-up the platform automatically manages your ads.

Hi Friends, Landing page quality can be improved by following ways: The page should be relevant to the ad text as well as the keywords in the adgroup A strong headline and supportive tagline Original and quality content Page load time User-friendliness and user experience Following Google guidelines Transparant content information and privacy policy Easy to navigate and understand Clear call of action message Visual imagery Not having too many links Should connect with Brand and proposition Simplified lead capture form Trust symbols.

Hello Friends, API is the acronym for Application Programming Interface, which is a software intermediary that allows two applications to talk to each other. Each time you use an app like Facebook, send an instant message, or check the weather on your phone, you're using an API.

Hello Friends, A seed keywords is the baseline keywords and phrases most relevant to your business. This list of keywords provides the foundation for all of your expanded keyword research. Effective keyword research starts by building a thorough seed list to ensure no core opportunities are missed moving forward.

Hello Friends, People use a Canonical tag to do just that. A canonical tag (aka "rel canonical") is a way of telling search engines that a specific URL represents the master copy of a page. Using the canonical tag prevents problems caused by identical or "duplicate" content appearing on multiple URLs.

Hello Friends, 10 tips for an effective competitor 1. Attend professional conferences 2. Analyze industry reports 3. Analyze your competitor’s website and SEO strategy 4. Define competitor’s social media marketing strengths and weaknesses 5. Analyze competitor’s content marketing strategy 6. Analyze competitor’s email marketing strategy 7. Conduct a survey among your competitor’s customers, suppliers, and employees 8. Hire your competitor 9. Analyze who your competitors hire and what they want from candidates 10. Ask your competitor whatever you want to know, directly

Hello Friends, 7 Practical Steps on How to Improve your Domain Authority Step 1: Work on Your Off-Page SEO. Step 2: On-Page SEO Optimization. Step 3: Work on Your Technical SEO. Step 4: Make Sure Your Website is Mobile Friendly. Step 5: Improve Your Page Speed. . Step 6: Increase Your Social Signals. Step 7: Be Patient.

Hi Friends, XML sitemap is a list of your website’s URLs. It acts as a roadmap to tell search engines what content is available and how to reach it. XML sitemaps help search engines and spiders discover the pages on your website. These sitemaps give search engines a website’s URLs and offer data a complete map of all pages on a site. This helps search engines prioritize pages that they will crawl. A sitemap helps the users and search engines to locate the pages easily and work can be done more rapidly. A sitemap is a list of pages of a website. Site maps used during the planning

Hello Friends, In computing, stop words are words which are filtered out before or after processing of natural language data (text). For SEO purposes, these are extremely common words that most search engines skip over in order to save space in their databases, and to speed up the process of crawling/indexing.

Hello Friends, Depends on the keyword and most people include the keyword in the domain but sometimes it will be tough to rank domain on that keyword cause of EMD. so choose domain wisely.

Hello Friends, Unfortunately you cannot directly generate sitelinks. They are chosen automatically by the Google algorithm based on the user query. To increase the chances to make sitelinks by Google Rank for your brand name Define proper titles and descriptions for webpages Optimize on-page SEO Create a simple and easy to understand site structure Link important pages from your homepage Add sitelink candidate pages in your sidebar

Hello Friends, ROAS equals your total conversion value divided by your advertising costs. “Conversion value” measures the amount of revenue your business earns from a given conversion. If it costs you $20 in ad spend to sell one unit of a $100 product, your ROAS is 5—for each dollar you spend on advertising, you earn $5 back.

Hello Friends, Here are some of the best ways to improve ad position : Quality Score and the Ad Rank Formula. Use Search Terms as Keywords. Work on your Ad Relevance. Use the Keyword Tool. Work on Improving your Website. Include Main Keywords in the Meta Tags of your Website.

The Different types of Ad Extensions Are : Structured snippet extensions. Sitelink extensions. Callout extensions. Call extensions. Message extensions. Price extensions. Location extensions and affiliate location extensions. App extensions.

Hello Friends, Converted Clicks = Unique Customers. This is “the number of clicks that convert within your chosen conversion window (typically 30 days)”. So, if a customer makes two separate purchases after clicking on an ad, they will register as one Converted Click.