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About DynaPro

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  1. A page that is listed in the search results without a cache may be using a “noarchive” meta directive, or it may be that the search engine has not crawled the page in a while, or it could be that the page is canonicalized to another URL. Old listings may linger for very long times.
  2. Sidewide links are those links that appear on every page of the website. We usually find it on header and footer section of the page. You could easily place sitewide links, or have sitewide links to your website placed on other websites.
  3. A testimonial is a third party statement that comments on how good someone or something is. By strategically placing website testimonials on a dedicated 'Testimonials' page, as well as on your 'About Us' page, product pages, and more, you can convince interested users that you're worth their trust.
  4. The HTTP 404 Not Found client error response code indicates that the server can't find the requested resource. Links that lead to a 404 page are often called broken or dead links and can be subject to link rot. A 404 status code does not indicate whether the resource is temporarily or permanently missing.
  5. Googlebot is the general name for two different types of crawlers: a desktop crawler that simulates a user on desktop, and a mobile crawler that simulates a user on a mobile device. Your website will probably be crawled by both Googlebot Desktop and Googlebot Smartphone.
  6. PageRank is an independent measure of Google’s perception of the quality/authority/credibility of an individual web page. It does not depend on any particular search phrase. For the public (you and me), Google conveniently reports this as a number from 0-10 (10 being the best). So, assuming for a second that your web page and your competitor's web page have the same relevance – whoever has the higher PageRank gets the better ranking and shows up at the top of the results page. This is why PageRank is so important.
  7. Hidden text refers to the intentional hiding of keywords. The use of hidden text has emerged in the course of search engine optimization. Its purpose is to place texts, keywords or phrases on a webpage. These need not be of the same content and the same topic and they are not visible to users.
  8. PageRank describes a process that allows for the evaluation of web pages using an algorithm based on their incoming backlink links.
  9. Deep links are a type of link that send users directly to an app instead of a website or a store. They are used to send users straight to specific in-app locations, saving users the time and energy locating a particular page themselves – significantly improving the user experience. Deep links produce a seamless user journey that reduces churn and increases the likelihood of an install. They let you make sophisticated campaigns while providing a better user experience, moving users onto your app in a single click.
  10. Negative SEO, also sometimes called “Black Hat SEO,” involves the use of malicious tactics on your site to tarnish your reputation with Google and steal search engine rankings for important keywords to be used on a competitor's site
  11. Search Engine Market Share Worldwide - January 2021 Google 91.86% bing 2.71% Yahoo! 1.46%
  12. Crawling is the process by which Googlebot visits new and updated pages to be added to the Google index. We use a huge set of computers to fetch (or "crawl") billions of pages on the web. ... When Googlebot visits a page it finds links on the page and adds them to its list of pages to crawl.
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