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  1. SSL Certificates are small data files that digitally bind a cryptographic key to an organization’s details. When installed on a web server, it activates the padlock and the https protocol and allows secure connections from a web server to a browser. Typically, SSL is used to secure credit card transactions, data transfer and logins, and more recently is becoming the norm when securing browsing of social media sites. important 1. SSL Protects Data 2. SSL Affirms Your Identity 3. Better Search Engine Ranking 4. SSL Helps You Satisfy PCI/DSS Requirements 5. SSL Improves Customer Trust
  2. Hummingbird is the codename given to a significant algorithm change in Google Search in 2013. Its name was derived from the speed and accuracy of the hummingbird.
  3. SEO keywords range from singular words to complex phrases and are used in website copy to attract relevant, organic search traffic. ... When effectively researched and optimized, keywords act as a conduit for your target audience to find the most appropriate content on your website.
  4. Sitemap issues are important matters to be considered.This is because any issue in sitemap fixing can stop the website from ranking high.Some of the tips to resolve sitemap issues are:1.Go to search engine console2.Go to sitemap section3.Find out where is the error.4.Based on the instructions provided to fix the problems related to sitemaps.
  5. Websites that have made the mistake of hiring some shady SEO company to buy bad backlinks for their website can lose almost all of their rankings. In this post, we will go beyond on-site optimization and explain a bit more about bad backlinks for your website and how to clean them up.
  6. Off-page SEO" (also called "off-site SEO") refers to actions taken outside of your own website to impact your rankings within search engine results pages (SERPs).
  7. The meta description is an HTML attribute that provides a brief summary of a web page. Search engines such as Google often display the meta description—typically up to 160 characters long—in search results where they can highly influence user click-through rates.
  8. In layman’s terms, spamming can be defined as the flooding of the Internet with unsolicited or misguiding messages. Mostly, spam is used for commercial advertising, often for get-rich-quick schemes or for selling dubious products. But not always.
  9. 9 Worst SEO Techniques You Need To Stop Using Now! #1. Keyword Stuffing #2. Cloaking #3. Link Exchanges #4. Optimizing Content for Search Engines not for Reader’s #5. Purchase Links #6. Accepting Low Quality Guest Posts #7. Duplicate Content #8. Invisible Text #9. Link Farms
  10. Blog commenting is defined as a relationship between blogs, bloggers and blog readers. It is a great way to exchange ideas, thoughts or opinions about what people feel for a particular topic or a blog post. Blog comments helps the blog to attract traffic and makes it social.
  11. What Are the Most Important SEO Ranking Factors? 1. A Secure and Accessible Website 2. Page Speed (Including Mobile Page Speed) 3. Mobile Friendliness 4. Domain Age, URL, and Authority 5. Optimized Content 6. Technical SEO 7. User Experience (RankBrain) 8. Links 9. Social Signals 10.Real Business Information
  12. Organic search results are the listings on a search engine results page (SERP) that appear because of factors such as relevance to the search term and valid search engine optimization (SEO) efforts rather than because of search engine marketing (SEM) or trickery.
  13. Competitor analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. This analysis provides both an offensive and defensive strategic context to identify opportunities and threats.
  14. Contextual backlinks are links to external websites that are placed within the main or primary content of a web page. Contextual backlinks come naturally within content. They are not links that are placed within the navigation, sidebars, widgets, footer or ads.
  15. SEO is basically a practice or a we can say a path that you need to explore a lot to attain a desired result, its like a treasure hunt where you need to find clues and stay updated with your current environment. In order to stay updated with SEO a person should have patience of doing a lot of research work. Let me give you my example I started my career as a Social Media Executive, while I was working for a Client I deep dived into SEO because it thrived me, at that point I decided to switch to SEO because it became Like a drug to me to read all that is on the web I started reading blogs that are present on in the internet related to SEO. I stepped in SEO by reading Neil Patel’s Blog and followed him on YouTube as well, There are various websites or Bloggers that provide you dedicated information related SEO trends and Google’s Algorithm update. Following are the Bloggers that are like a bible for me Search Engine Land Search Engine Watch Backlinko Neil Patel Moz[1] (Best Guide provided by them for Beginners ) Ahrefs Search Engine Journal These are the Top 6 websites that I personally recommend to everyone, however there are also various sources Hopefully this will help you to Kick-start your career in SEO and will help you to keep up with Trends.
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