As you optimize your site for search, it’s important to understand the different types of results that appear when a user looks for information.
The first, and arguably most important, type of results are organic. These are the pages that Google’s algorithm determines to be the best match for the user’s search.
They earn their spots on the results page based on relevance, quality, and a number of other factors that we’ll get into later in this guide.
But these aren’t the only results that appear in search. In many cases, you’ll also see advertisements. These listings look extremely similar to the organic results but are denoted by a small “Ad” tag.