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Bessalitskykh

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About Bessalitskykh

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  1. If you are thinking of developing an app but you are still not sure how a free app brings profit, the following article will clear the situation. This article includes various examples of how famous free products make money from apps and offers advice on how to choose an app monetization strategy. In brief, free applications make money from one of the following 8 most well-known monetization strategies: Advertising Referral marketing In-app purchase & freemium model Subscription model Sponsorship Crowdfunding Email marketing App merchandise & e-commerce Freemium Apps vs Paid Apps Market We use smartphones for essentially everything. The number of apps with rich functionality is growing every year which leads to harsh app market competition among developers. As of 2018, there are 3.8 million apps on Google Play and 2 million in the App Store. The market is huge and worldwide app revenue is expected to increase to almost $190 billion by 2020. According to Statista, the top grossing apps are all free of charge. Nowadays, users have become picky and usually have only 4-9 daily active applications. From 5 to 10% of users are willing to pay for an application with high quality and performance and specific functionality. That is why, the majority of downloads and profits (98%) come from free apps. Buy the way, Gartner Research Group states that 24% of users would interact more via in-app purchases rather than paid apps. As soon as an app proves its value, the users tend to conduct more in-app transactions, purchases, and to unlock extended functionality. Developing a free app for your business is a wise action to do. The next decision is to choose your free app monetization strategy correctly. App Monetization Strategies of 2018 Google Play and Apple App Store don't pay for app downloads, even there are millions of users who completed this action. Instead, they take some share from an app’s earnings (30% from in-app purchases). That is why, to get money from a free app it is vital to set up revenue streams. The most effective monetization method in 2017 was the use of rewarded video ads. Because this is a win-win strategy for an app provider and customer, as once the user watches an add, they receive points and app bonuses. So, let's take a look at how to make money from mobile apps: 1. Advertising Nowadays, mobile ads are the easiest and most widely-spread way to receive money from a free app. 7 out of 10 apps have embedded commercials that generate payments per its display (per impression), per click, or per install. 2. Referral Marketing Referral marketing is connected with the previous model of in-app advertisement to monetize your app. There is even a separate direction in marketing - affiliate marketing. Informational content about an affiliate company is placed in the app and, based on clicks and installs, you receive rewards. These rewards are based on a cost-per-action (CPA) model or revenue share. You can use the referral marketing model in the following ways: promote another application in-app advertisement advertise products or services via in-app-store You can find many affiliate network companies (AdMob, Flurry) which specialize in finding a suitable affiliate for your application. Different software programs and tools can help you to integrate this model. Campaigns used in affiliate marketing include: CPM (cost-per-mille, cost-per-impression)- you receive payments based on the number of impressions, the advertiser is usually charged every 1,000th time (mille, in Latin, is one thousand) CPC (cost-per-click)- you receive payment based on the number of clicks on a displayed app CPV (cost-per-view)- you receive payment based on the number of video views or other ad interaction CPI (cost-per-install)- you receive payment each time the promoted app is installed via its ad in your product Free apps can make money without ads. There are 6 more monetization tactics, which include: In-app purchase & freemium model Sponsorship model Subscription model Crowdfunding model Email marketing App merchandise & e-commerce 3. In-App Purchase & Freemium Model A very popular strategy used in the freemium app model is in-app purchasing. You can sell virtual or physical items, offer premium functionality or bonuses, block ads, or open new app content. Such transactions are controlled by the app store and the owner gets a commission from every trade. There are three categories in in-app purchase strategy Consumable: these items are used once, mostly in mobile games. Example: digital currencies, health points Non-consumable: these are features used permanently. Example: ad blocking, extension in app functionality Subscription (described in more detail below)- this allows one to unlock additional content and features for a particular amount of time. Example: monthly or annual service subscription This model is only possible and profitable for top apps which have many users. Such system has complex payment system development and integrations which are harder to implement. Besides, a disadvantage of this model is the high commision fee (30%) taken by app stores. A freemium app model has two app variants - light and full, and a user may only use the free version. 4. Subscription Model This model sets up revenue streams from the weekly, monthly, or annual fees for a specific service provided by the free app. It is mostly used in cloud services, audio and video content providers (Spotify, Google Music), and digital news portals. According to the chosen subscription plan consumers receive access to the content. 5. Sponsorship Model It is a profitable model to make money from a free app by getting a sponsorship. This type of model is usually available for developed apps that already have regular users. Applications with a specific market niche get the most benefits. In such a way, you may contact sponsors in the same industry to match their brand with ads, information in the app, or adapt the app design to the brand. Two primary sponsorship deals: Equally divide revenue from the app Set a monthly sponsorship fee Only if you have a specific niche and unique app idea this model works well. Although, even with the right app and niche, it is hard to find a proper sponsor. 6. Crowdfunding Model It is quite a new way to monetize an app for free. Developers can raise funds for app development and marketing needs, using the following platforms: KickStarter, Indiegogo, CrowdFunder, and AppsFunder. These are thousands of applicants and can become very difficult to be crowdfunded. It is essential to show the value of the product and that idea that is worth taking a risk and investing. 7. Email Marketing Email marketing is considered to be a profitable strategy in any industry. This is an old technique of collecting user data, to send corresponding marketing materials to heat up the subscribers’ interest in a product or a service. It is very useful when your user retention indices drop or when it is used to notify about new features, rewards, app news, etc. There are several ways to collect email addresses: ask for the email with a pop-up message by offering something in return (app coins, bonus) via Facebook SDK for user to sign up where it collects emails through third-party tools for easy email collection Today email marketing has become less effective, because of its wide usage. It is less powerful for a startup, but it is the biggest advantage for the top branded apps. 8. App Merchandise & E-commerce The e-commerce industry is developing very well and more and more consumers are joining the online buying community. The majority of physical items are sold with the help of free mobile apps. It is only available for the top apps with a large audience. You can develop a free app for your regular business and sell any other items with its help. Have a look through this article which gives a full understanding of how to make money from mobile apps.
  2. Bessalitskykh

    Elixir first appeared in 2012. It is a functional programming language. José Valim built it on top of the Erlang Virtual Machine called BEAM. He made his choice for a good reason. He wanted his new programming language to be concurrent and productive coding language just like Erlang. The Elixir Core team maintains the source code. This team consists of José Valim, Eric Meadows-Jönsson, James Fish, Aleksei Magusev, Michał Muskała, and Andrea Leopardi. The team never alters the codebase until there is a mutual understanding of the changes among all members which is favorable for Elixir programming. There have been 96 Elixir releases since 2012. The latest stable release (version 1.7.3) was in August 2018. Elixir already shows good results in its repository even though it is a young programming language. Follow this article to find out more about the Elixir programming language
  3. With the popularity of the iOS platform and the higher payment ability of Apple users, businesses focus their strategic efforts to deliver the highest quality products. The right tech stacks play an important role here. Therefore, with the introduction of Swift in 2014, lots of confusion appeared in the iOS development world. Objective-C has proven to be stable and has been used for many years in development. On the other hand, the newest programming language, Swift, provides a lot of benefits and a more modern way of coding. Currently, the development world is arguing about which language Swift or Objective-C is better for iOS development. You don't know what the difference between Swift and Objective-C is and which language is better for your project. Learn the detailed comparison of Swift vs Objective-C to make your choice.
  4. It may seem that the fundamentals of Blockchain technology are not as complicated as you expect them to be. A Blockchain is a decentralized and secure database which is based on a safe network. It is applied to transfer information and save data. Blockchains record and transfer information and data in blocks. Those who take part in these transactions can be anonymous and sure in security, transactional transparency, speed, and cost efficiency. What does a blockchain look like? Data in a Blockchain is recorded in a linear matter. Every new block in a Blockchain has data from all previous blocks. Think of a block as a sheet of paper which is filled from top to bottom and front to back with a date and time but with a long code written across the sheet. The data in these blocks is encrypted with the help of complex cryptographic principles and security algorithms. Before you add transactions to a Blockchain they must pass validation first. Miners do this validation. For the work, they receive monetary reward in the form of cryptocurrencies, such as Bitcoin. It is so popular nowadays because this technology will change the world. The data stored and relayed in a Blockchain architecture cannot be controlled by a single party. Transactions and information are constant and transparent. As soon as you add transactions, it can’t be changed, taken down or hidden. As far as transparency is concerned, anyone can see what was sent and when. There can be two individuals behind a Blockchain transaction but we do not know who and why. You will find out additional information related to this topic here: The Future of the Blockchain Technology
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