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Everything posted by chiragm984

  1. Automated SEO is the use of fully or semi-automated SEO software or platforms to implement SEO strategies with little effort on your part. ... It is relatively cheaper, not to mention faster, to complete SEO tasks automatically than manually. You can easily handle the tedious and time-consuming tasks like site audits.
  2. A lost link is a link that no longer refers your site to rank on search engines. You can lose a link when a webmaster removes a backlink that was connected to your site, either created by you or naturally.
  3. Directory submission in SEO is process of submitting our website URL on various business directories or web directories to create backlinks. Backlinks are used by search engines to improve ranking.
  4. Basically, digital marketing refers to any online marketing efforts or assets. Email marketing, pay-per-click advertising, social media marketing and even blogging are all great examples of digital marketing—they help introduce people to your company and convince them to buy. Digital marketing, online marketing, internet advertising…whatever you call it, marketing your company online is a big deal these days. After all, internet usage has more than doubled over the past decade and this shift has massively affected how people purchase products and interact with businesses.
  5. The robots.txt file is primarily used to specify which parts of your website should be crawled by spiders or web crawlers. It can specify different rules for different spiders. Googlebot is an example of a spider. It’s deployed by Google to crawl the Internet and record information about websites so it knows how high to rank different websites in search results. Using a robots.txt file with your website is a web standard. Spiders look for the robots.txt file in the host directory (or main folder) of your website. This text file is always named “robots.txt”. You can find your robots.txt file by
  6. A snippet is a result Google shows to the user in the search results. An example: I was searching for a good recipe for homemade ice cream and googled it. Google showed me a results list with normal snippets and rich snippets — or rich results as they are now called.
  7. Bounce rate is a website traffic metric that shows the percentage of visitors who left the website while visiting only one page. It includes all website visitors who left (bounced) the website while not doing any other interaction such as clicking on the menu tabs, CTA buttons, or on any other clickable part.
  8. On-page SEO is important because it helps search engines understand your website and its content, as well as identify whether it is relevant to a searcher’s query.If you put effort into on-page strategies, you’ll see a boost in traffic and a rise in your search presence.
  9. Search Engine Marketing (SEM) is the entire set of techniques and strategies used to generate more visitors from search engines to your business or marketing website. SEM seeks to promote websites by increasing their visibility in search engine results pages through the use of paid search, contextual advertising and organic placement.
  10. Keyword stuffing is when a brand fills or “stuffs” a webpage with with the same target term in hopes of ranking higher for that term in search engines. While not as popular as it was a few years ago, it’s still used by some brands to try to boost their search visibility.
  11. I think both are equally important. There is no sense of having lots of backlinks with poor content and fresh content with low backlinks. It's like two wheels of a two wheeler, both are necessary to run simultaneously to reach the desired place.
  12. SEO tools Google Keyword Planner Google Search Console Google Analytcs Google MyBusiness SEMRush
  13. Keyword research process Make a list of relevant topics. Find your competitors keywords. Create a list of keywords. Login to google keyword planner. Check the competition and the monthly search figure. Sort your keywords.
  14. A 301 redirect is a permanent redirect from one URL to another. 301 redirects send site visitors and search engines to a different URL than the one they originally typed into their browser or selected from a search engine results page.
  15. Black hat SEO refers to a set of practices that are used to increases a site or page's rank in search engines through means that violate the search engines' terms of service. These practices are against the search engine's terms of service and can result in the site being banned from the search engine and affiliate sites.
  16. Page speed refers to how fast the content on any given website page loads. From a user perspective, page speed matters because, well, faster pages are more efficient. The average attention span today is just eight seconds, which is shorter than the nine-second attention span of a goldfish.
  17. How to Research Keywords for Your SEO Strategy Step 1: Make a list of important, relevant topics based on what you know about your business. Step 2: Research related search terms. Step 3: Check for a mix of head terms and long-tail keywords in each bucket. Step 4: See how competitors are ranking for these keywords. Step 5: Use the Google AdWords Keyword Planner to cut down your keyword list.
  18. Backlinks are links from a page on one website to another. If someone links to your site, then you have a backlink from them. If you link to another website, then they have a backlink from you.
  19. Social media optimization plays an important role in the success of a Website. Specially, now social signals impact SEO of your blog, Social media marketing and optimization of your blog or Website has become equally important. Specially for an E-commerce site, Social media optimization is very important, as now people use social recommendation for buying products online. MOre over, being on Social media will help you to create a brand of your own.
  20. Microsoft Excel is a basic, popular and widely used analytical tool almost in all industries. Whether you are an expert in Sas, R or Tableau, you will still need to use Excel. Excel becomes important when there is a requirement of analytics on the client’s internal data. It analyzes the complex task that summarizes the data with a preview of pivot tables that helps in filtering the data as per client requirement. Excel has the advance business analytics option which helps in modelling capabilities which have prebuilt options like automatic relationship detection, a creation of DAX measures and
  21. Outbound links are the type of links that is given from your property to another web property. You might have noticed links on the blogs that you frequently visit. Do you see a hyperlink that takes you to another website? That’s the outbound link and the hyperlink that is created from an external website directed to your website. For example: If your website is yourdomain.com and external domain is notmydomain.com. A link given from notmydomain.com to yourdomain.com is the backlink also known as inbound links.
  22. Internal links also connect your content and give Google an idea of the structure of your website. They can establish a hierarchy on your site, allowing you to give the most important pages and posts more link value than other, less valuable, pages. So using the right internal linking strategy can boost your SEO!
  23. The Bulk IP Exclusion tool allows you to exclude Internet Protocol (IP) addresses from Optmyzr for multiple campaigns with one click. The tool lets you exclude multiple IP addresses across campaigns to avoid unwanted clicks and impressions.
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