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Everything posted by chiragm984

  1. Crawling refers to following the links on a page to new pages, and continuing to find and follow links on new pages to other new pages.
  2. Google Analytics sees people coming to your website from Facebook as a referral, which is an inbound link from another website. This is the case for people finding your content on the Facebook app and the Facebook website.
  3. Referral traffic is the segment of traffic that arrives on your website through another source, like through a link on another domain.
  4. Google Analytics is a free web analytics tool offered by Google to help you analyze your website traffic.
  5. Referral traffic is Google's method of reporting visits that came to your site from sources outside of its search engine. When someone clicks on a hyperlink to go to a new page on a different website, Analytics tracks the click as a referral visit to the second site.
  6. Keyword prominence is how close your keyword is to the beginning of a section, or element of your page. Basically, as the term implies, how prominent your keyword is.
  7. Keyword cannibalization occurs when you have too many identical or similar keywords spread throughout the content on your website. As a result, a search engine like Google can't discern which content to rank higher.
  8. Types of Negative SEO techniques. Link farms Scrapers Fake reviews Heavy crawling Hacking and malware
  9. Negative SEO is a set of activities aimed at decreasing a competitor's site rankings in search engines' results. These activities may include knowingly building spammy, unnatural links to the site, content scraping, and even hacking the site.
  10. Deep linking is linking to the internal pages of your site, instead of building links only to the homepage of the blog.
  11. I think there is no limit to get traffic towards your website until and unless it is coming from relatable, valuable and genuine sources.
  12. Follow these steps to get organic traffic: 1. Create unique content and publish them over the blog and article sites. 2. Share your blogs and articles on the various social networking channels. 3. Join facebook/linkedin groups and share your content over there. 4. Other off-page SEO techniques are social bookmarking, classified ads, business listings, forum postings, blog commenting etc.
  13. Share your blogs to all the social media platforms. Then you can share your blog snippet to the niche facebook or linkedin groups. Write 2-3 microblogs about the main topic and post on popular microblogging sites.
  14. Referral traffic is the website traffic that is registered when a user lands on your website after clicking a hyperlink on another website. Referral traffic is important for your website because it sends possible buyers to your website from other sites that might have the same target group and people trust their recommendations already.
  15. When it comes to marketing, this means that content created with visuals is naturally is more engaging and interesting for users. Tweets with images, for example, receive up to 5x times the engagement of those without. Articles with visuals receive 94 percent more views. That's why you should not stick to the core marketing patterns and adopt some new advanced ways to promote yourself like inforgraphics, graphics, demo videos, creative gifs and many more.
  16. A canonical URL is the preferred version of a web page. It appears in a small piece of code found on a page that tells search engines how to crawl the page and rank the importance of the content.
  17. Remarketing is essentially creating personalized ad campaigns for users who have previously visited your website or other content. The idea behind remarketing is to reach out to users who already know your brand or products and, for that reason, have much higher chances of converting. It’s all about targeting the user on several occasions, personalizing them as we go along, and encouraging the user to move along the conversion funnel.
  18. https://mix.com https://www.tumblr.com https://www.diigo.com https://www.fark.com/ http://www.bookmark4you.com https://www.plurk.com http://www.akonter.com/ http://www.folkd.com https://www.bibsonomy.org https://www.pearltrees.com https://getpocket.com/
  19. Content writing is not simple writing, in fact it is a lot more than that. You need to have a good understanding over how exactly online content works and what are the procedures involved in developing a good piece of content for the web.
  20. The main difference is that Search Engine Optimization (SEO) is focused on optimizing a website in order to get traffic from organic search results. On the other hand, the goal of Search Engine Marketing (SEM) is to get traffic and visibility from both organic and paid search.
  21. SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. Quality of traffic. You can attract all the visitors in the world, but if they're coming to your site because Google tells them you're a resource for Apple computers when really you're a farmer selling apples, that is not quality traffic. Instead you want to attract visitors who are genuinely interested in products that you offer. Quantity of traffic. Once you have the right people clicking through from those search engine res
  22. Ad Clicks, or simply Clicks, is a marketing metric that counts the number of times users have clicked on a digital advertisement to reach an online property. Ad Impressions (IMPR) is a count of the total number of times digital advertisements display on someone's screen within the publisher's network.
  23. This is “the number of clicks that convert within your chosen conversion window (typically 30 days)”. So, if a customer makes two separate purchases after clicking on an ad, they will register as one Converted Click.
  24. A set of ads and keywords that are related to each other are housed under an Ad Group. For example, if you are selling footwear for both men and women. You set two different campaigns, one for men’s footwear and the other for women’s footwear. Let’s name them Men Campaign and Women Campaign. You have casual footwear, sports footwear and formal footwear for both men and women. Now you create 3 ad groups based on these categories (casual, sports and formal) in both the campaigns. Let’s name these 6 ad groups as Men Casual, Men Sport, Men Formal, Women Casual, Women Sport and Women Formal.
  25. The platform is split into two networks: the Google Search Network and the Google Display Network. When advertising on the Search Network, advertisers place ads on Google’s search engine results page (SERP). On the Display Network, advertisers place display ads on Google’s network of sites across the internet.
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