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A canonical URL is the preferred version of a web page. It appears in a small piece of code found on a page that tells search engines how to crawl the page and rank the importance of the content.

Remarketing is essentially creating personalized ad campaigns for users who have previously visited your website or other content. The idea behind remarketing is to reach out to users who already know your brand or products and, for that reason, have much higher chances of converting. It’s all about targeting the user on several occasions, personalizing them as we go along, and encouraging the user to move along the conversion funnel.

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Content writing is not simple writing, in fact it is a lot more than that. You need to have a good understanding over how exactly online content works and what are the procedures involved in developing a good piece of content for the web.

The main difference is that Search Engine Optimization (SEO) is focused on optimizing a website in order to get traffic from organic search results. On the other hand, the goal of Search Engine Marketing (SEM) is to get traffic and visibility from both organic and paid search.

SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. Quality of traffic. You can attract all the visitors in the world, but if they're coming to your site because Google tells them you're a resource for Apple computers when really you're a farmer selling apples, that is not quality traffic. Instead you want to attract visitors who are genuinely interested in products that you offer. Quantity of traffic. Once you have the right people clicking through from those search engine res

Ad Clicks, or simply Clicks, is a marketing metric that counts the number of times users have clicked on a digital advertisement to reach an online property. Ad Impressions (IMPR) is a count of the total number of times digital advertisements display on someone's screen within the publisher's network.

This is “the number of clicks that convert within your chosen conversion window (typically 30 days)”. So, if a customer makes two separate purchases after clicking on an ad, they will register as one Converted Click.

A set of ads and keywords that are related to each other are housed under an Ad Group. For example, if you are selling footwear for both men and women. You set two different campaigns, one for men’s footwear and the other for women’s footwear. Let’s name them Men Campaign and Women Campaign. You have casual footwear, sports footwear and formal footwear for both men and women. Now you create 3 ad groups based on these categories (casual, sports and formal) in both the campaigns. Let’s name these 6 ad groups as Men Casual, Men Sport, Men Formal, Women Casual, Women Sport and Women Formal.

The platform is split into two networks: the Google Search Network and the Google Display Network. When advertising on the Search Network, advertisers place ads on Google’s search engine results page (SERP). On the Display Network, advertisers place display ads on Google’s network of sites across the internet.

Codiant is a first-rated Mobile App and Web Development companies in the USA, UK, Australia & India. Having 10+ years of experience in mobile app and web, the company is hailed for crafting state-of-the-art apps for platforms like iOS and Android. As a key player in technology industry, the company keeps an edge by delivering a line of products including E-commerce, Healthcare & Telemedicine, Real estate, On-demand delivery, Transport & Automation to name a few.

A web server is software and hardware that uses HTTP (Hypertext Transfer Protocol) and other protocols to respond to client requests made over the World Wide Web. The main job of a web server is to display website content through storing, processing and delivering webpages to users.

Yes it is possible and you should do it for better & quick results. But the only condition is you have to follow the search engine guidelines. Otherwise the results can be negative.

Both are same. You can call it either webseo or webpage seo. No difference.

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.