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Hi All, A successful brand always uses social media to boost online visibility and revenue. All a brand wants is clicks, likes, and more positive user feedback. So now, the best way to build a brand is using social media. According to recent research, 71 percent brands now plan to invest heavily in social media, which will help to get more followers and build better brand value. So, now we are listing out some of the points about how to build a brand using social media. Before taking a single step, one must Identify the Key Audience and Influencers. Nowadays Facebook and LinkedIn offer great opportunities to connect with various groups. These groups often help to build an authority around a brand. Across all the social media platforms, a good brand always maintains a Consistency. It helps when a user searches something about the brand in any of the platforms. If different platform shows different information about a brand, then it could eventually damage its reputation. Building a brand takes lots of time and patience, and one must treat it as a full-time job. One should post, share and create contents Regularly. Based on audience engagement and activity, number and type of posts can be adjusted. A weekly Instagram post or a monthly Twitter post won’t do anything. It’s wise to select few social media platforms and post regularly, rather than posting irregular updates on numerous accounts. Some of the companies spend as high as 39 percent of their total marketing budgets on content, and the trend of creating relevant and targeted content is increasing day by day. Most of the clients these days learn about a company through contents, not by advertisements. A brand should always Craft Targeted Contents. Companies who work on creating great blog ends up with increased search engine traffic, better brand identity and improved leads. In addition to being on social media, a company must remain to be Interactive enough, so that a potential or an existing customer’s problem can be solved easily. If a company responds quickly, 34 percent of the customers are more likely to complete a purchase. On the other hand, if a company fails to respond quickly, then consumers feel left out and the company won’t receive any publicity through word of mouth. Connecting and Collaborating with Influencers online also helps when it comes to building a better brand and it also helps to be seen. However, one should be in good terms with influencers to work with them. Always find a way to Jump into Discussions, it will help when a company has a unique insight. Being responsive in a discussion always helps to grow connections and build better brand value. When done right social media campaigns can bring a company more traffic, leads, conversations, promotions etc. So, don’t wait for too long start your social media marketing today, as the longer you wait the more you will lose. Source: https://www.insightssuccess.com/benefits-of-social-media-marketing/ Thanks, Insights Success.
Hi All, If the indications of the last few weeks of 2016 are considered, it seems like 2017 could be a banner year for Bitcoin. And it proved this prediction on the first day of trading in 2017, by breaking past the $1000 valuation mark. The price of bitcoin reached the $1027.05 mark which is the highest figure since it peaked at 1216.70 in 2013. Bitcoin haven’t tipped the $1000 mark since the hacking of mega bitcoin exchange Mt Gox. The cryptocurrency is trading at the highest valuation since November 2013, with its market capitalization exceeding $16 billion. Bitcoin’s value grew over 100 percent in 2016. Bitcoin has been rising steadily upward since the August of 2015 from a lowly value of just over $220. With its dramatic recent growth, bitcoin has upped its value about 30 percent over the last month and about 50 percent over the last three months, which is somewhat uncharacteristic of bitcoin’s historically rapid fluctuations. The recent rise in prices has made many bitcoin traders, feeling optimistic and are anticipating a valuation of anywhere from a value of $1,400 all the way up to $3,000 by the end of 2017. The worldwide trends toward bitcoin adoption and the legitimization of the cryptocurrency are some likely factors responsible for the recent surge in the prices. Switzerland has become one notable bitcoin-friendly nation, with FINMA’s plans to clarify regulation, railway ticketing systems’ recent adoption of bitcoin, ATM functionality, and Ernst & Young’s Switzerland office adding a publicly accessible bitcoin ATM. In the U.S. bitcoin adoption has gained an additional momentum, with companies like KeepKey have been working to create a more secure storage products for the cryptocurrency. India and Venezuela have also seen increased interest in cryptocurrency during their respective currency regulation and inflation issues. Though the downside is that most Bitcoin trading occurs in China, with huge farms both high tech and low and dirty mining to gain new and increasingly more difficult to extract bitcoins. It has also impacted other cryptocurrencies, having risen in the wake of Bitcoin including Ethereum, Ripple, and Litecoin. Source: https://www.insightssuccess.com/bitcoin-breaks-the-1000-mark/ Thanks, Insights Success.com