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About alexeyporubay39

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  1. The digital transformation of many spheres of business, including grocery, is absolutely stunning. Recently, 'to go shopping' meant wondering around different stores in your neighborhood and was a highly time-consuming process. It required to find a needed product in the store and also to wait in the long billing queue. Now you can check this information in a few seconds, not to mention that you can pay with no money in your pockets. https://www.cleveroad.com/blog/grocery-mobile-app-development-how-it-helps-to-strengthen-your-brand-identity
  2. If you have a strong intention to create a new software, mind that approaches to the development of a certain type of business can be totally different. Some technological tendencies got their leading position first and then public lost interest in them, but the popularity of live streaming isn't changing. Besides that, a live streaming video is not limited to social media or TV only, it is developing and it became a live marketing tool for many brands. Live streaming creates new ways of business interaction with the customer and makes it possible for them to get acquainted with the business better. It draws a new audience and creates loyal relationships with your brand without large expenses. We would like to speak about the advantages and methods of streaming usage in different business fields. https://www.cleveroad.com/blog/live-video-streaming-for-business-niches-main-advantages
  3. The majority of Internet users consider each URL as a website. The thing is that many of these sites are not sites at all. They are web apps. For the end user, all these terms don't matter. But they matter to you and your business when you contact a development agency and try to explain what you actually need. Another reason to learn the difference between web app and website is the future of your business. If you want to use your software for a long time, develop and improve it, you should also understand how to do this in a case of web app and website. That is why we decided to dot the t's and cross the i's and finally find out what are the key difference between a website and web application and what type of software will fit your project requirements better. Difference between website and web application Before we compare the notions of website and web application, let's find out what each of them means and what set of peculiarities they have. What is website? A website is a static page on the Internet which isn't very functional. Its main purpose is to provide an end user with some particular information. Users in most cases do nothing but read (or watch or listen to) the information which a website contains. The brightest examples of typical websites are news, recipes, weather, blog portals. The main idea of this type of software is that a customer has little or no interaction with the program. For instance, on the news website, you can choose news section. Another example is a subscription form which can also be present on a site. But nothing more. A user doesn't input any information to a website. If you want to see a real-life example, visit our website The Match Player. The full project includes an iOS and Android application and a landing page where you can read about it. The Match Player is a program where users can create accounts and look for competitors for a golf match. Apart from that, there's also a dating part with a chat, where everyone finds a date. The comprehensive review of the Match Player app you can find in our blog. Match Player: Website by Cleveroad What is a web app? A web app is an interactive page. It allows users to input, get and manipulate data in different ways with the help of interaction. Such software programs usually have a very tight connection with the server and send lots of requests to it. If you need a clue of what a web app is, think about an online content editor, which processes users' files. Another example is a social network. Here users can communicate, share content, post news and so on. It's a web app too. Cleveroad has created lots of web apps. One of the most recent is a Shirt App project. Shirt App is a web-based application where anyone can create a custom design of a T-shirt for himself or for a present and order it. Shirt app: Web application example Another great example of a web application that we've created is a Train Away project. The full scope of work included an IOS and Android app development plus a web application. The project helps people all around the world find a plate for trainings with the needed facilities. The program also allows users to pay for a visit or to buy one-week or monthly subscription. TrainAway: Web app by Cleveroad As a matter of fact, nowadays, we see that these notions integrate into each other and it makes even more difficult to identify the website and web application difference. Some web apps can work as a website until you log in or buy a premium account. To make it easier, we'll try to follow the generally accepted classification in this particular article. https://www.cleveroad.com/blog/what-is-the-difference-between-website-and-web-application-choose-what-fits-your-business
  4. There are no second chances when it comes to usability of a product. Every detail matters and the website load time isn't an exception. In fact, it's one of the most irritating problems for users that make them leave and never turn back. Surveys suggest that 40% of people abandon a website that loads longer than 3 seconds. Just think, almost half of your potential customers will leave the website if it loads longer than 3 seconds! At the same time, high-performance websites demonstrate better results on a number of parameters including conversion, ranking, engagement etc. In other words, a slow website won't bring you the same level of revenue as performative one. So, in this guide, we unveil some simple steps to website load speed optimization. https://www.cleveroad.com/blog/these-9-website-performance-optimization-techniques-will-help-you-speed-up-your-website Why web speed optimization matters Coming back to stats, the survey from Kissmetrics shows that 79% of users are less likely to visit a website with performance issues once again. Moreover, 52% of surveyed shoppers assert that performance is an important ingredient for their loyalty. This means faster websites generate quality leads. No doubts, surveys are a great way to learn the attitude of customers to whatever you need. However, the website load speed optimization example from a well-known company would be more valuable, right? Walmart is a great fit for this. Having measured the website load time and performed the initial analysis, the company found out that users who converted had two times faster loading speed compared to the ones who didn't convert. A live example of the website page speed optimization impact By the end of optimization, they've managed to remarkably increase their conversion rates along with revenue. Also, the company shared the following stats: Every second of loading acceleration resulted in a 2% conversion growth; Every 100 milliseconds of loading acceleration resulted in a 1% incremental revenue growth. Needless to say about website performance optimization importance if such giant as Google has once faced a 20% decrease in traffic because pages were loading 5 seconds longer than they used to. Except for conversion rates we've already touched upon, the website load time optimization can influence the visibility and experience of using it. Let's get this sorted out: Visibility Google's search engine takes into account a myriad of different factors when ranking websites. And the time a website require to load a page is among them. There is a quite clear logic behind this. In the eye of Google's algorithms, websites that load pages too long lead to bad experience for users and should be downgraded in ranking. Responsive vs Adaptive Design: Which's Best for You? The same thing with a mobile version of websites. Google punishes the websites that can't tailor to mobile or any other device regardless of what device a search query was made from. The company wants to provide visitors with the best experience this way. Experience As said, the load time influences not only ranking but the number of loyal customers. Nobody likes inconvenient products in 2018. The more performative your website is, the higher level of customer satisfaction you'll reach.
  5. According to Google, 53% of mobile users will stop using website or app that is loading more than 3 seconds. That is why it is important to provide your users with the best user experience and make it possible to remove all bugs and errors while the page is loading. But, as a rule, users experience becomes much better if loading page contains some interesting design. Do you think that design of the page and loading speed have nothing in common? It turns out that it is a very important combination. So today we will pay attention to splash screen feature that is a graphical element you may require during new software development. Why do you need it and how it works? All answers you will find below. What is a splash screen and its importance A splash screen is an image you can see when app or web page is loading. Usually, you see the full screen covered with an animated picture or logo of a specific brand. it is a well-thought marketing approach since it is the start of your first acquaintance with the app loading. As for marketing, you can also be interested in influencer marketing trends for 2018 to promote your product, so mind to read it. Today there is no precise information regarding the app that used splash screen first. But it was implemented with a strong reason in mind. A splash screen animation is necessary to take the time required for app loading. Moreover, advanced apps used a more interesting design of splash screen, for example, you could see all files that are loading at this moment. Previously, it was a vital practice since Internet connection was much slower, and, besides that, it has increased users' interest towards new product. Application splash screen is just some kind of visual element that can hold or even entertain you for the time needed for an app to be loaded. The origin of the idea refers to the generation of opinion that the app is quick and responsive. When you don't see any screen while loading the app, it is likely that you will simply shut down the app after a few seconds of waiting, according to Google statement. Why is splash screen necessary? As a result, splash screen helps improve the user interface, enhance its aesthetic part while maintaining the same functionality. So all important IT companies like Google, Apple and others started using a splash screen. Don't you know how to improve UX of your website? Watch this video: 8 UX Elements to Create Trust to Your Website Moreover, Google and Apple state that they use splash screen just to improve the UX, but not for promotion of their brands. However, most brands use their logos on both Android and iOS launch screen and it makes a good contribution to the promotional strategy of their companies. Every time users see the same logo, and it helps building up relations with the brand. Slow Internet connection seems a relic today, any developed country can boast about high-speed Internet whether you are using PC or surfing the web with a mobile device. That is why Google and Apple changed their mind and came to a thought that a custom splash screen should be used only when it is really necessary. There is no need to add this screen to each app. Google made it possible for you to find a detailed description of a wise splash screen creation in Material Design specification. Besides that, Android apps don't launch very fast, especially for the first time. There is a delay where splash screen can really help you catch the attention of the user. And this is the right case where Google recommends to use a splash screen. The user will be satisfied for sure. Look at YouTube app below just as an example of Android launch screen: Splash screen of YouTube app Watching splash screen requires the same amount of time the app needs to load. If you do it for the first time, waiting can take longer, but then it will take less time. Splash screen: how it was used successfully We already came to the conclusion that splash screen should be used with apps that are loading longer than usual or if you want to increase customers' loyalty towards your brand. Let's check out successful examples of splash screen design. YouTube and Google splash screens So, YouTube and Google Docs are the apps that need more time for loading, and they have relevant splash screens examples, as you see above. Nike splash screen with a racetrack Nike + Running has a really fascinating mobile app splash screen since there is a red background with a white logo - this contrast is daring. Also, you can see a racetrack that shows the main goal of the app. Adobe splash screen of web app Above you can see what Adobe did when you are waiting for it to be loaded. It shows the process of loading and various pictures to entertain you. It allows the user to see that the app is loading, no hang or bugs occurred. It is highly important for a high-quality user experience. SlidingTutorial from Cleveroad Open source library from Cleveroad that you can find on GitHub. What capabilities does it have? Using our lib, you can create sliding tutorials for your own apps, and and it will provide them with a catchy parallax effect that makes it possible change color of each page when you slide it to the right or left. Thus, it makes a learning experience more efficient and interesting. You can learn more about our SlidingTutorial from this detailed case study. SlidingTutorial from Cleveroad Keep in mind to give your user the confidence towards your app, so the loading process should be accompanied by app splash screen design with specific pictures or icons depending on your brand particularities. Splash screen: to use or not to use? There is no one certain answer to this question. Everything depends on a specific goal as follows: Definitely, yes, you should create splash screen it if your app needs some time to load. If there is a delay more than 5-7 seconds, you need a splash screen undoubtedly. Yes, if you have a large desktop app that also has complicated UI. Desktop apps can be run on an outdated PC where you will have to wait more than 3 seconds. No, if the app is loading quickly and you don't want to overload it with additional UI. If it takes less than 3 seconds to load, the user won't have time to feel the irritation. Well, at Cleveroad we think that application splash screen can make your app more interesting and good-looking. And, in most cases, our developers integrate splash screen to new apps. What should splash screen look like? You will create your own splash screen, it is your decision. What should it be? You saw examples above and it helps you make use of their examples to apply them on the screen of your app. It is important to consider some main items as follows: Background You choose any color you like, but, as you could see, a bright splash background can be beneficial. But, nevertheless, it is also a good way to choose a color from the color scheme of your brand. The more captivating is your color scheme, the better feedback you get from your future users. Logo Place your logo in the center of the screen. Think over the right color of the logo to make it contrast with a background. It will make your logo bright and visible for everybody. Name Add the name of your brand inside your logo or below it to make your brand recognizable. If you don't know how to name your business, find a good brand name generator of your choice. Slogan Why not add a phrase that will inspire or motivate your users? Many companies have its own slogan on the mobile app launch screen. Thus, when the user opens your app for the first time, the slogan will reveal the main goal of the app. While the user will think over it, the loading process will be finished. Important details for splash screen to contain (!) Never use the following: advertising; a few splash screens; overloading with many elements that increase the delay. Always use: Make splash screen with the presentation of your brand in a logo - that will be enough; Make loading process as quick as possible; And now, it is the time to understand how to make a splash screen. Our last but not the least point will show you how to do it.
  6. Let's say, you decided to build a website and hired a web development company for this purpose. There are several questions our customers ask most frequently at this stage: 'How is the development process arranged?' and 'What are specialists in my web development team responsible for?' To answer these and other questions, we decided to write a comprehensive article covering everything you need to know about website development team. In other words, this piece of content will put a scheme in your head concerning web team roles and responsibilities as well as the development process itself. Web development team structure at Cleveroad As practice shows, programming alone isn't enough to make a website work for you. That's why many stakeholders pay great attention to design and marketing. Respectively, your web development team should fit the project's objectives and consist of specialists with diverse skills and knowledge. While some companies provide its customers with the full circle of specialists they may need for the project, others do not. That's especially true for young and narrowly focused firms. So, every company may have its own spectrum of services and the number of web development team members can vary. For instance, at Cleveroad (and most other companies) a typical web development team looks like this: Requirement analyst; Project manager; UI/UX designer; Web developer; QA engineer. At the same time, we have non-technical specialists who can help meet specific marketing requirements: SEO specialist; Marketing strategist; Content specialist/writer. Let's dive deeper into web development team roles and responsibilities in our company. Requirement analyst The main task of this specialist is to take your vision of the project, analyze it, and translate into comprehensive technical specifications. In turn, these specifications will be used by the web development team to set time frames and get ready for the project. In other words, the requirement analyst prepares ground for the product development. Web development teams: Requirement analyst Project manager A project manager is like a conductor of your web development team orchestra. The first thing he/she does is getting acquainted with technical specifications and the due date. Based on this information, the project plan is drawn up and divided into stages also known as sprints (set functionality for set period of time). Then, the project manager monitors the whole product development process to ensure each sprint will be ended on time. When the sprint comes to its end, the project manager showcases you the product demo to get your feedback and approval to continue. If you dissatisfied with anything, he/she asks web development team to fix that issue. See more about how we organize development process at Cleveroad and what techniques we use Besides, the project manager keeps in touch with you all the time. So, if you have a question or want to make some changes to the project -- that's the person you should address to. Web development teams: Project manager UI/UX designer The design is a milestone which sets the direction for the whole project. You will encounter at least two of its numerous types -- user interface and user experience design. As a rule, web development teams comprise one designer who takes over both these roles. At first, a UI/UX designer analyzes the project requirements along with its target audience to see the complete picture. Such approach lets him/her identify the difficulties users are faced with and effectively solve them through design. With this in mind, the designer creates a wireframe which is a schematic placement of elements on the website. In some cases, the designer resorts to user stories which help to stay focused and keep in mind the project's objectives all the time. Put simply, a user story describes what a user expects to accomplish by using one or another digital product. Here is a plain template: "As a user, I want to log out". Such stories are quite specific, so it takes a lot of them to cover different use cases. That's where the user experience design part ends up and the designer can jump to the interface design.
  7. In order to build a successful digital product, entrepreneurs have to deal with a lot of bills. Since the services in the sphere of IT do not come cheap, it is vital to think through all the project's details and plan the app development budget. This way, you will understand where you can cut on some expenses and where not. In this article, we discuss 8 steps that will help you plan a budget for creating an app. https://www.cleveroad.com/blog/guide-on-how-to-identify-mobile-app-development-budget-in-5-steps Define your goals before getting started with development Mobile app development is a complicated thing. So, if you want to clearly convey your idea to developers and designers you should firstly think through all the details by yourself. The steps described below influence the final development cost of your product that, in turn, is a great part of your total mobile app development budget. 1. Define for what purpose you need an app There are lots of scenarios when it comes to the purpose of creating an app. Let's consider the most common of them. So, you want to create your own app to: Broaden your opportunities You have a brand that is present physically or even in a form of e-commerce website but you want to provide your customers with a mobile-friendly experience and get more sales. Such companies as Asos, Lush, Walmart were guided by this scenario. The reason for movement in the direction of mobile commerce is that the number of mobile users is growing rapidly as well as an average bill they spend compared to desktops. Build your idea You have a million-worth idea but you have no clue about all that development stuff. You can hire an IT company outsourcing to help you. There are a variety of success stories of companies that outsourced development to implement their products. For example, $3 billion-worth Slack company used outsourcing to build their product in its earliest stages. Opera relied on developers from different countries to create its platform. Another example is Skype whose creators hired a team of developers from Estonia to build their business. Withstand competition It is difficult to find a business where mobile solutions would be inappropriate or useless. On the landscape of tough competition, companies that use advantages of mobile apps can dominate over others. So, this scenario is about entrepreneurs who do not want to lose opportunities and leg behind competitors. Taco Bell's app is an example of this scenario. Engage your customers You want to build an engagement platform for your customers like it did Nike with its Nike+ running app. They did not just build a useful product for their target audience but got an opportunity to promote their brand in digital spaces as well. Depending on a scenario your product's features as well as its marketing strategy can vary a lot. In turn, it affects time and approach required for UI/UX design, development, and marketing. As you know, time is money. So, the more time is required for product creation, the larger budget to develop an app you will need. 2. Select a platform The choice of a platform is a very important factor affecting the budget to make an app. It is obvious that if you have chosen Android, iOS, and Windows development, your bill will differ from the one you can get in case of development for just one or two of them. It is worth noting that Android development is often more expensive if compared to iOS. That's because Android-based devices differ from each other and support a variety of screen resolutions as well as different versions of OS that your app should be optimized for. The best way to decide between platforms is to conduct a research of your target audience. Also, you may take a look at competitors' solutions and see what platforms are supported by their apps. 3. Decide between in-house development or outsourcing In-house development can be problematic since you have to hire professionals. Besides, you should take care of an office for your employees as well as provide them with a compatible salary for your region. Sometimes it's unaffordable for young startups. Having a low budget and no appropriate technical skills it is quite difficult to do.
  8. Insurance field is the one that requires second wind, and it is not a mistake. Customers are looking for easier and faster ways to apply for a required insurance type or make requests for claim processing. And mobile software solutions can help achieve it. Insurance app development will help your users make their life more efficient even when they constantly move. https://www.cleveroad.com/blog/insurance-app-development-use-its-advantages-to-the-fullest
  9. What is influencer marketing? Let's start with the very basics. Simply put, influencer marketing implies cooperating with so-called influencers who are active over different social networks (e.g. Instagram) or blogs. Such cooperation implies that influencer will tell his or her audience about your e-commerce business, products/services you sell, benefits you offer etc. Talking about the influencer's audience, it should match the target audience of your business. For example, if you own the e-commerce store focused on selling tech -- you should look for tech bloggers. This way, you're able to direct your marketing efforts on the concrete audience that'll pay off better than if you targeted on a big group of customers. As we mentioned, influencer marketing is gaining traction and more importantly, it really works. Just take a look at stats underneath. More..
  10. When does your website need (or needn't) a responsive design? First, even if you already have a responsive design and you know how to build a responsive website, you cannot claim that you don't need an app. It is necessary to determine whether an app will enhance your website and attract more new users, or it will become a waste of money. Everything you need is to understand what you can give your end users. Sample of responsive web design However, if you just intend to create a website, you should think about whether it is worth developing a responsive web design or make a non-responsive web design for a start. It depends on a goal you want to pursue. Let's find out when you need a mobile app, and check out benefits of responsive web design as well. When mobile app is the option A mobile app can better than a responsive website in the following cases: Special opportunities You plan to provide users with some specific services, and the app can turn this idea into reality in a full way. And your app icon on users' phone will help them remind about your product, so brand visibility is in action. 24/7 access It can be achieved with the help of offline access, and the app only can give it to users. The website doesn't allow anybody to use it without the Internet connection. Mobile app is an add-on Website and app should have different purposes. For example, your website can be a description of your product and offer users advantages your product gives. But to use a specific service, they need to download a mobile app. Mobile version of a website and mobile app is a different thing. There is no sense to create an app that will contain the same information the website has. In this case, it is better to create a responsive web design. Importance of mobile-friendly websites is also very high. Native functionality is used Let's take Instagram app as an example. This app has a web version, but its target audience uses a mobile app specifically. Why? Because mobile Instagram app makes use of phone camera, geolocation, and it also provides users with a quick access. Given the above, if your product requires using native functionality of mobile devices like contacts, camera or GPS, then a mobile app is what you really need, and it can bring more profit than creating a responsive web design for one website. Game or online store When you already have a website of such type, you can keep on building a responsive website as well, since people can use it from mobile. But to keep all elements of your product active and functional, you need to have a mobile app.
  11. https://www.cleveroad.com/blog/big-data-in-ecommerce-industry-application-reasons-you-can-t-ignore