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Everything posted by MarketingWithJoy

  1. MarketingWithJoy

    A nice video on this matter from Danny Sullivan in an interview with Matt Cutts. Short answer: No its not so important for SEO just make sure however your website is crawled correctly.
  2. MarketingWithJoy

    I'm interested in digital marketing and I also run MarketingWithJoy.com
  3. Hello and welcome to Top Gold Forum. How are you?
  4. MarketingWithJoy

    Welcome mate. How are you?
  5. MarketingWithJoy

    Hello Rohan. How are you? Im from Singapore. Nice to meet you.
  6. MarketingWithJoy

    Hello Ay. How are you? Welcome to Top Gold Forum.
  7. In today's business world, cash flow is the most important factor for any company's survival. With a decent cash flow, your business can minimize the risks of liquidity and manage obligations concerning cash and liabilities. What exactly is liquidity? Simply put, liquidity is a company's ability to meet collateral and cash responsibilities without suffering serious losses. That's why every small business needs to have a liquidity management in place. The main reason is that most startups and small businesses ultimately fail due to cash flow issues. As a matter of fact, 60% of startups that have failed was due to their inability to generate enough cash. As mentioned before, the amount of cash small businesses have on-hand determines their ability to make investments, reduce costs, and pay their debts. Therefore, liquidity management can help small organizations assess their assets and liabilities to determine cash inflow and outflow, thus mitigating the risks of failing to meet their obligations. In other words, liquidity management can help small businesses have enough cash on them at all times, so they can effectively fulfill their responsibilities. Here are a few reasons why liquidity management is important for small businesses. Why liquidity and its management is important When it comes to running a business, and especially when talking about small businesses, liquidity is the number one necessity. Simply put, if your business is not liquid, you won't be able to make your routine payments, purchase office supplies, cover potential unexpected costs or make a good investment should the opportunity arise. To make it even more understandable, we can compare the liquidity of a business with a common household budget. When a person gets their salary, they usually cover all their monthly costs, and the amount of money they are left with at the end is their household's "liquidity". So, just like you need to manage your household budget to cover all of your monthly expenses and put enough money on the side for those "rainy days" and day-to-day expenses, you need to have a good liquidity management plan for your business. The only difference is that a business can have good revenue and profits, but still have financial difficulties if it doesn’t have a good cash flow. Therefore, it can be easily concluded that without a proper liquidity management, a business won't be able to properly manage their assets and cash flow. Furthermore, without a positive cash flow, small businesses have no ways to take advantage of investment opportunities or meet their liability obligations, which ultimately leads to more debt and even bankruptcy. Profit doesn't mean liquidity Liquidity is mostly measured by the amount of cash flow a company has. However, just because a business is profitable, it doesn't mean that they have a positive cash flow. In fact, profitable businesses that don't have a good cash flow can easily go bankrupt. Profit, also known as net income, is a company's asset from sales income after deducting all expenses. Obviously, a company cannot be successful if it isn't profitable, but that doesn't mean it can't fail in the meantime. Let's illustrate this with an example. You manufacture the product that does well on the market. However, the customers who purchased the product have 120 days on their invoice receipt to pay for it. During those 120 days, you have to pay the suppliers, your employees, and the bills. In this particular situation, your business is profitable, but it has no positive cash flow, meaning you either have to find additional sources of cash to pay for the expenses or declare bankruptcy. With liquidity management strategy, you're able to prepare for these kinds of situations and ensure your business has cash on-hand to meet its liabilities. For instance, invoice factoring you can get you instant cash for a small fee, while factoring companies collect payments from your customers when they're due. Always have a cash budget Cash is king in the finance world and it's the most important asset any company needs to have. The main reason is that cash is the most liquid asset and can instantly be turned into other assets. For example, if you have $2,000 in cash, you can instantly pay that amount in bills. On the other hand, if you have four products each worth $500, you'll need time to sell these products and convert them into cash. That being said, having cash allows you to cover liabilities when needed and seize good investment opportunities when they present themselves. Through liquidity management, you can easily plan out for cash budgets and anticipate the amount of cash your business will need for future endeavors. The budget should be prepared six to twelve months in advance in order to effectively meet your business needs. However, should those needs change, you can always apply for personal cash loans to ensure that your budget can cover the expenses. Cash loans are easy to obtain and have favorable interest rates. Reducing the costs Liquidity management primarily consists of conducting financial ratio analysis on a regular basis. Simply put, business owners must analyze their accounting ratios to determine the financial aspects that include cash that's available for spending or investing, the amount of cash due from customers' purchases, as well as cash tied up in immovable or movable assets. That way, business owners can identify their company's financial statement based on numbers indicated by your balance sheets, cash flow and income statements. What's more, you're able to analyze your current assets, such as cash flow, accounts receivable, inventory, and long-term assets, in order to effectively determine inflows and outflows of cash. That being said, accounts receivable and inventory are two assets that can drain your cash faster than any other. However, liquidity management helps you create payment strategy with both your customers and suppliers in order to maintain a positive cash flow. In addition, you can assess your inventory and determine whether products are sitting on a shelf for too long or you are stocking out faster than you can produce. That information will help you reduce costs related to inventory and manufacturing, while aiding you in having more cash on-hand for meeting your obligations. Businesses that effectively manage their liquidity are able to survive on the market. The main goal of liquidity management is to help small business owners maintain a positive cash flow. When a cash flow is good, companies can meet all of their responsibilities and pay their dues without having to go into debt.
  8. One of the best, and most preferred, ways to advertise your products, and reach out to millions of customers worldwide, is by making use of Social Media. As you know, the Internet plays host to billions of people worldwide and you can easily reach out to many of them just by tapping into the different social media avenues. WHAT IS SOCIAL MEDIA? Social media refers to various platforms that are available on the Internet, which provide users the chance to create their profiles and share and promote content. These social media platforms are all designed to help people and companies establish a social presence and let others know about their products and services. The popularity of social media, as a marketing tool, rose in the last decade as more and more companies realized its true potential and began using it to their advantage. They understood that it is possible for them to reach out to millions of people, worldwide, and increase their customer base by several folds. Social media is now part of every company’s marketing strategy. Right from a small store in Japan to a multi-million dollar company in the US, everybody is using the power of the Internet to get noticed and improve their product’s sales. THE TOP SOCIAL MEDIA PLATFORMS TO MAKE USE OF There are very few people who wouldn’t have heard of Facebook or Twitter, but these aren’t your only options there are a variety of social media platforms that you can make use of. If you can make use of it in the right way then your marketing campaign will be successful. FACEBOOK It is a unanimous opinion that Facebook is the most popular social media platform. There are more than 1.2 billion active users on Facebook. This platform provides you with an opportunity to advertise about different kinds of businesses it can be paid or free advertising. It also provides you with the option of creating pages dedicated solely to your business and this can help you engage your potential customers. Facebook ads work according to PPC model that allows you to target certain ads and specific audiences. You can also share your content and communicate with your audience on a personal level. TWITTER Twitter is all about Microblogging and it is a networking platform where there are more than 200 million active users. This is considered to be a very popular platform for businesses, celebrities and entrepreneurs alike. Twitter users can post updates and these are known as tweets. A tweet cannot be more than 140 characters long and this condition gives twitter the feel of an SMS system. You can create your business stage and you can make use of this for attracting your customers as well as getting updates to your audience without much trouble. Read the full article: Social Media Marketing Ultimate Guide
  9. I'm curios how many of you guys have any crypto-currency in their wallets? Please vote in the poll
  10. MarketingWithJoy

    The Token Fund provides an opportunity for investors looking for the simplest way to invest into the decentralised economy Whitepaper: https://thetoken.io/TheTokenFundWhitePaper.pdf Video presentation: Fund yields* + 417.83 % USD - 6.87 % BTC - 25.94 % ETH * since launch With the unprecedented rise of cryptocurrencies and blockchain technology, new opportunities are arising in field of investment. As the traditional type of economy is reshaping its form, the money will flow into cryptocurrencies, either for the speculative purposes of gaining capital profit or by supporting projects that are built on decentralised platforms. Importantly, individual investors with little knowledge of cryptocurrency content do not want to miss opportunities to be exposed to undervalued digital assets. This is why the The Token Fund is coming. Signup here: https://thetoken.io/
  11. MarketingWithJoy

    @DiamondLife689 Thank you. I will check.
  12. MarketingWithJoy

    @sarahah Google Keyword Planner, Analytics, Search Console (former Google Webmasters) and Adwords are not new. Those have been online for ages.
  13. MarketingWithJoy

    My vote goes as well for Google Keyword Planner. Also you could use SpyFu and SemRush to check what are the keywords your competitors are ranking and copy them.
  14. MarketingWithJoy

    Thats right @sinelogixtech. The first place where everyone should check their backlinks is Google Search Console.
  15. MarketingWithJoy

    First VLOG is a short term of video blogging. You are blogging but in a way of video. VLOGGER is the person who are presenting the vlog. And VLOGGING is the act of doing the video or the vlog. There are a lot VLOGS in youtube you can try to search and watch different types of vlogs there to further familiarize with it.
  16. MarketingWithJoy

    @Stevendavis can you point me to some research that prove this? I would like to know more.
  17. MarketingWithJoy

    Wow. that's really nice. I'd like to know more about trading crypto-currencies. Can you please point me in the right direction?
  18. The entire concept of My Traffic Value is to use the prospect of making money, along with the great products games and services, that our user investments fund, to create this huge Traffic Value (at no cost to the user). Our monetization portfolio, then turns this potential value into actual cash by developing and situating profitable products, games and services in the cash-rich, high traffic environment that we have created. 100% of the revenues from which are returned to users via returns on their investments, and other lucrative opportunities. Find out more here. Investments Available There are 2 main entries of investment into My Traffic Value Traffic Value Investment Becoming A Shareholder Traffic Value Investment Invest $1+ to either earn 110% within the first 96hours, or thereafter begin receiving daily variable payments until you receive a total of 125%. Shareholders Buy/Sell shares on our marketplace, to receive unlimited weekly dividends based on the turnover in our main Traffic Value Investment Referral System 2 level referral commission system ------------------------------------L1-----L2 Traffic Value Investments-------2%----1% Banner Auction Winning Bids---9%----1% Ad Purchases--------------------9% ---1% Action Ads-----------------------5%----5% Monitor Listing------------------$75----$25 Other Features Full business model transparency Wide number of payment processors (SolidTrustPay, Alertpay, Liberty Reserve, Perfect Money, HD Money, Paypal, Western Union, Bank Wire) Earn money from playing fun games Complete tasks to earn more money Comprehensive advertisement system Join Now!
  19. My name is Joy and I run this digital marketing blog. I really enjoy writing articles, tutorials and sharing my experience with you the reader. Here you will find all my guides and all my achievements and errors from my internet marketing journey.
  20. Hello Top Gold Forum, My name is Joy and I run MarketingWithJoy - digital marketing blog. I'm really happy to signup here on this community and share my knowledge.
  21. For business, writing is one of the most effective tools and the best methods that might be used for marketing and advertising. Every successful business owner knows the importance of content marketing and social media marketing. Writing is the basis for both of these methods to reach the clients. Monetizing your business experience using writing skills is a must for an entrepreneur, a freelance writer, a blogger, and basically for anyone who writes online. In this article, we will tell about the most efficient way to earn money with your texts and explain how exactly you can promote your business over the Internet. WHY CAN CONTENT BE USED FOR MAKING MONEY? Today, content is not just something that might be presented on your website to make it look better but also an important marketing tool. Content is used to promote you in search engines, to generate more traffic, to generate leads, and to encourage people to purchase something (if you are an online store), to order some services (if you are a service company), or just to become your follower (if you are a blogger). Modern Internet users have got used to various content, they spend hours on Facebook, different blogs, online newspapers, and magazines. Perhaps, you have already noticed that you do not read everything, but if you find something that catches your attention, you cannot refuse to read it here and now. Read the full article here
  22. MarketingWithJoy

    Thank you @Monetize.info.