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Google Sitelinks are little sub-listings that appear under the first result in the search result. Usually when searching for brands.

Internal links are hyperlinks that point from one page on a domain to a different page on the same domain. In other words, internal links connect pages on the same website, meaning that the source and target domain are the same.

A Google penalty means your site is either no longer listed on search results, or that your ranking for your targeted keywords has dropped dramatically. When your site gets a Google penalty, your target audience can't find you.

Page rank is important because it's one of the factors a search engine like Google takes into account when it decides which results to show at the top of its search engine listings – where they can be easily seen. (In fact PageRank is a Google trade mark – but other search engines use similar techniques.)

Cross-linking generally refers to a process of linking of two websites. No matter whether they’re owned by the same person, the cross-linking is one process where internet is built. This allows the users to reference the websites with the content similar to what they are viewing, or might be of more interest to them. Also, cross-linking serves as an interesting purpose in terms of search engine optimization. The link popularity is the primary factors involved at how the search engines determine its value, relevance, and importance of the websites on the given topic. The calculation is reflecte

Social signals are the likes, shares, votes, pins, or views people place on Facebook, Twitter, LinkedIn or other social media sites that filter out to the various search engines. Social signals indicate that your brand is being talked about by consumers, and this improves your SERP ranking because search engines view social signals as trusted “recommendations”.

1024 characters are the destination URL’s character limit.

CTR also know as click-through rate is a unit to measure the click rate of your ad. It is calculated by the simple formula: clicks/impressions*100. It is one of the important factor in determining the Quality Score of the ad. So, making an effort to increase the CTR decreases the overall spend. It also indicates the success of your ad descriptions and headings in terms of relevancy and eye-catchy. Each of the keywords and ad have their own CTRs. A high average CTR, when combined with other KPIs can lead to the success of the campaign. It also has the ability to affect the future campaign

Automated bidding is a Google AdWords big strategy that sets bids for your Google AdWords ads automatically based on how likely the impression will turn into a fruitful click or even conversion. It helps businesses to maximize the profit for their campaigns. Google AdWords automated bidding takes multiple factors into counting like user’s device, time of the day, location, demographics and more. With automated bids, advertisers don’t need to worry about updating the bids of keywords or ad groups. Google AdWords set a bid for each and every auction based on the above factors and decid

Ad Rank is the position of an ad on Google page and determined by the bid amount, ad quality, ad thresholds, the competition, the context of the user’s search and the expected impact of extensions and other ad formats. A good ad rank makes sure the ad gets more visibility than the others. Ad rank is recalculated every time the ad is eligible to appear, so the ad position can fluctuate every time depending on the above factors.

Targeted link building is the practice of reaching out and trying to individually bring links to specific URLs or specific domains — usually individual pages, though — and trying to use those links to boost the rankings of those pages in search engine results. And look, for a long time, this was the core of SEO.

The best SEO specialists are methodical and organized. A good strategy might look something like: Know your target audience Define your objectives Categorize keywords Track data and results.

It’s important for your business to be where your customers are. A good SEO specialist should understand the importance of social reputation and social shares and how leveraging the appropriate social channels can boost your page ranking.

No, search engines don’t set a web rank through payments. In fact, they have some well-defined algorithms which users can follow and those who do so effectively can achieve good ranks of their websites. Search engines don’t charge for boosting a website rank.

Fresh or recently updated websites usually attract more users and help to marinate the interest of regular visitors. It even helps in boosting a website rank on a search engine. In fact, it is one of the key principles of SEO.