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About RHCalvin

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  1. Google webmaster tool is a search engine tool used to submit your website to increase the visibility in Google searches. The tool also helps to find backlinks, submit sitemap and analyze various data to improve optimization techniques for your website.
  2. The different types of SEO updates are: - Google Panda - Google Penguin - Google Hummingbird - Google Pigeon - EMD update
  3. Meta descriptions can be any length, but Google generally truncates snippets ~300 characters (this limit increased in December 2017). It's best to keep meta descriptions long enough that they're sufficiently descriptive, so we recommend descriptions between 50–300 characters.
  4. Free traffic can be generated using various off page techniques like: Guest posting Article submission Press release submission Social bookmarks Classified ads Infographics submission Social media optimization
  5. The Google Sandbox Effect is a theory used to explain why newly-registered domains or domains with frequent ownership changes rank poorly in Google Search Engine Results Pages (SERPS). In other words new websites are put into a “sandbox” or a holding area and have their search ratings on hold until they can prove worthy of ranking.
  6. Web spider is a search engine program that is responsible to read through webpage sources and provide information to search engines.
  7. KEI (keyword effectiveness index) is one of the quickest ways to find keywords that show potential - that is, those keywords which are likely to help your site attract more traffic.
  8. To attract the right visitors to your Web site, you need to use keyword phrases instead of just single keywords. This helps search engines match users to results that are more relevant to them. Just like a keyword is a single word used as a search query, a keyword phrase is two or more words typed as a search query.
  9. Blog is a collection of articles posted on a Web2.0 platform. Article is a collection of words written to provide information. Press release is a news or announcement for your company services and products.
  10. The latest digital marketing techniques are: Guest posting Article submission Press release submission Social bookmarks Classified ads Infographics submission Social media optimization
  11. The best places to use keywords are: - Title - Description - Content
  12. On page seo refers to the process that is followed on the website itself. Some of the tasks involved are: Keyword research Meta tags and title Meta description Robots.txt file Sitemap generation Content development Image optimization
  13. Google analytics is a free tool from Google to measure the traffic behavior of your website. It also provides information about the bounce rate of your website.
  14. A segment is a subset of your Analytics data. For example, of your entire set of users, one segment might be users from a particular country or city. Another segment might be users who purchase a particular line of products or who visit a specific part of your site.
  15. Events are user interactions with content that can be tracked independently from a web page or a screen load. Downloads, mobile ad clicks, gadgets, Flash elements, AJAX embedded elements, and video plays are all examples of actions you might want to track as Events.