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Dennis#MD last won the day on September 12

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About Dennis#MD

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  1. The Rise of Mobile Payments

    Money is always evolving. Debit and credit cards were the last major currency innovations, and now a new one is emerging fast: mobile payments. It makes sense, as smartphones have become integrated in all aspects of the average person’s life. Today, coins and bills are quickly being replaced by digital transactions. In fact, the phenomenon has already swept China in a major way. According to The New York Times, even some tech-savvy street musicians in Shanghai have placed QR codes on signs, allowing people passing by to tip directly from their smartphones. There’s no denying that the world is going digital on a major scale. Today’s consumers are more than happy to ditch their hard cash in favor of smartphone convenience and security, so it’s important that businesses keep up to meet the rapidly growing demand for mobile payment gateways. How Common Are Mobile Payments? We’re still in the early days of paperless currency. However, a 2016 Business Insider estimate anticipates that the volume of mobile payments will grow to a staggering $503 billion by the year 2020, with 56 percent of the consumer population utilizing the technology by that time. Countries such as Sweden, Singapore, the Netherlands, France, Canada, Belgium and the U.K. are leading the way, and it’s not unreasonable to assume that the U.S. will follow suit. Let’s take a look at some of the most common current mobile payment options, as well as what we can expect from the future. Mobile Devices as POS Systems Many of today’s merchants are taking advantage of mobile technology to process payments. A tablet or even a smartphone is more convenient than a large cash register or computer, allowing small businesses to streamline their setup significantly. Mobile Wallets This is one of the mobile technologies still being developed and perfected, but quickly coming to fruition. It’s essentially a “tap-and-go” option that makes it possible for consumers to simply touch their smartphone to the terminal, and then the money is withdrawn via an app. Mobile Payment Platforms Companies such as PayPal or venom make it possible for you to transfer money through their peer-to-peer mobile platforms. This concept is the most common form of mobile payments, and the services are becoming faster and more efficient. Closed Loop Payments Many of today’s larger companies – and even some smaller ones too – are implementing their own apps with integrated payment features. For example, Starbucks has an app that allows you to order and pay in advance, and earn rewards in the process. Direct Carrier Billing This mobile payment option has been made popular by apps and mobile games that allow users to buy digital products by adding the charge to their monthly phone bills. Why Are Mobile Payments on the Rise? There are quite a few reasons why both consumers and merchants are excited about mobile payments: Faster Transactions In a cashless society, everything moves faster and more efficiently. Instead of waiting in line while the person ahead of you counts out their change, you can anticipate a rapidly moving queue. That means customers can get in and out without hassle, and businesses can meet the demands of a higher volume of customers. As an added benefit to both merchants and consumers, people are much more likely to make small impulse purchases with mobile payments. Most people don’t want to break a large bill or use a card just to buy a coffee. However, mobile payments remove the stigma associated with impulse buying. Now, people can feel comfortable buying just one tiny item, rather than adding it as an afterthought. Convenience One of the most appealing aspects of a cashless society is that people don’t need to carry around cumbersome wallets or purses. Smartphone payment apps allow you to store all of your financial data in one place, including gift cards, rewards programs, and coupons. Security Virtually everyone has lost cash at one point or another. If you lose your phone, you can simply freeze or cancel your accounts, and recover your data on a new mobile device. Transactions are thoroughly encrypted, so identity theft is a much lower risk. Lower Processing Fees Consumers no longer need to pay hefty ATM fees whenever they take out cash or accidentally overdraw an account. Merchant fees tend to be quite a bit lower as well, not to mention the drastic reduction of hardware and upkeep. Global Processing One of the most exciting developments is that going cashless puts the entire world at your fingertips. Gone is the need to spend time and money exchanging currencies. There are plenty of payment processors that facilitate seamless transactions between hundreds of countries. Customer and Merchant Protection Mobile payments make it easy to refund an unsatisfied customer. They also protect merchants from chargebacks. Cash transactions often require receipts, and records are often not available. Mobile payments leave a clear trail so appropriate recourse actions can be taken when necessary. The Future Is Now Mobile payments are here to stay, and now is the time to get on board – especially for businesses. Accepting mobile payments boosts growth and profitability, according to Forbes. Staying current with the latest technology is essential to the short and long-term success of any business, and it’s clear that mobile payments are a big one to watch. Fortunately, if you’ve already upgraded your POS system to accept EMV chip cards, there’s a strong chance that you can accept mobile wallets too. Using a tablet as a POS system is another easy and cost-efficient way to join the mobile revolution. Do some research. Talk to a reputable payment gateway company, and gain the competitive edge with mobile processing. Author Bio: Arthur Jones is a financial consultant and entrepreneur from Long Island, NY. He enjoys helping today’s small businesses to grow, and his current focus is on showing how the right global payment gateway can drastically expand a merchant’s customer base.
  2. Bitcoin is believed to be an entirely independent currency, no one controls it, and relatively no one individually can affect its behavior on the market, except for everyone, generally. This makes Bitcoin unique when comparing it to other currencies. Bitcoin is autonomous, nevertheless it is differently regulated in various countries. It turned out that there are plenty of various shades of Bitcoin legalization: some countries accept it, others also do but don’t consider Bitcoin money, some forbid Bitcoin at the initial stage, but at the same time Bitcoin can be perceived as international digital money anyway. So, as you can see the situation is quite complicated, because it’s not just that Bitcoin is either forbidden or allowed in different countries there are many more regulations that can be applied to it. Analysis of crypto regulation in different countries Here’s a brief narration about the regulation of Bitcoin in different countries. The United States of America The USA is believed to be one of the most auspicious countries, where you can conduct business with Bitcoin. Although in order to do this, you should really know how things work, because Bitcoin is regulated not only by the US federal government, but also by state law, that, as you may know, can differ, thus in the USA Bitcoin can be considered as money, as a merchandise and as an exchange commodity. Basically, in America Bitcoin is fully accepted, although being in a certain state you should know the state laws. For instance, in Washington a company can conduct transactions with a private individual, only having the Washington Money Transmitter License. While, in California, they have the law that permits any money turnover, even if the currency is different from the legal tender. At the same time crypto businesses, such as exchanges, are very strictly regulated. Canada Canadians are doing great, they not only accept and regulate crypto business, but also work on making a digital version of Canadian dollar based on technology similar to blockchain. In other words, Canada is looking into the future and in every way inspire its people to do the same. In order to protect Canadians from swindlers the government introduced a law that requires all crypto exchanges to register in FINTRAC. The law not only covers exchanges based in Canada, but, primarily those that aim to provide its services there, even if based in another country. The United Kingdom The United Kingdom is extremely interested in making a progressive financial system, where you could find a perfect combination of fiat and crypto currencies. They encourage every startup and innovation in the following sphere. Although, being in a sort of legal void, cryptocurrency is neither considered money, nor currency, thus it is not regulated by the financial and legal systems of the UK as for fiat. Although the requirements for exchanges are very strict. That’s why there are not so many exchanges in the UK, and the existing ones abide by all standards and regulations. One such example is CEX.IO bitcoin exchange, which was established far back in 2013 and is now recognized internationally. The mining of cryptocurrency, or exchanging it into fiat is not taxed, although the providers of merchandise sold for Bitcoins are charged with the value-added-tax. China Being the world's most advanced mining country and one of the best exchange providers, China is still uncertain about Bitcoin. Firstly they claim that financial institutions are prohibited to take part in Bitcoin transactions, than they define Bitcoin as a virtual commodity, not money. Although the Chinese Bitcoin community has enough right to affect the further development of Bitcoin, the government still interferes in the crypto infrastructure in full measure. Meanwhile, the internet has been lit up by the information that the Chinese government is working on making their own cryptocurrency. Russia The position of Russia towards cryptocurrency can be compared with a child in kindergarten who takes a fork in his hand, puts it away and repeats that cycle again and again. While other kids study up on how to eat their food with a fork and knife, this one is afraid to hurt himself. Recently “surrogate” has been Russia’s favourite word regarding Bitcoin. Although, it took only a couple of years for Bitcoin to prove itself as a credible currency so Russia has now forgotten the word “surrogate” and is currently working on the regulation of it. So, basically, Russia has accepted the “fork” and perhaps will be the first to regulate it. Let’s see how it plays out. European Union In Europe, the situation is very similar to the US. Because just like the American states, Europe has a number of almost 30 countries that have their own laws. Generally, the European Union's position to Bitcoin is following: They see it as a different branch of finances, that’s why the regulative and taxing issues, in their opinion, must be different from fiat. In essence, Europe still hasn’t got a precise regulation for cryptocurrency, although they are making its way on it. At the moment they have established the obligatory requirement for the exchanges to implement the KYC (Know Your Customer) Policy. Where is Bitcoin Banned? Only two years ago, you could probably make up a list of top-ten countries where Bitcoin is banned. Now there are only few countries that are hostile to cryptocurrency. In Iceland Bitcoin is partially forbidden. The thing is that they are still striving against the 2008 crisis, doing everything possible to equalize the exchange rate of their own currency and Bitcoin could make a bit of a mess in this process. Still, Iceland has cryptocurrency mining farms which are, by the way, legal there. In Iceland it is legal to own and even sell Bitcoin, but what is forbidden to do - is to buy them, because this hinders the development of their own currency. The other countries like Bangladesh, Ecuador, Bolivia, Kyrgyzstan, Dominican Republic are hostile to Bitcoin because of the same reasons: they cannot control it, there is no central payment system, etc. Recently, Russia and China have been among these five countries in the list. Now, they are not. Chinese government is still contentious about cryptocurrency, but you cannot say that they ban it, at least due to the fact that China makes up almost half of the Bitcoin blockchain transactions, while Russia is already working on regulating Bitcoin. What is Bitcoin then? By the end of the article, you probably have that question in your mind. After all, Bitcoin is cryptocurrency. While only few countries consider it money, the rest define it as a merchandise. For us, the people, Bitcoin is money, because it’s a way how we complete financial transactions with each other. In the legal field Bitcoin is something utterly new and since our banking system implies money only in the fiat aspect, it is hard to define cryptocurrency according to the initial Banking law. Although, we can see that each year of existence brings Bitcoin a more fundamental settlement in the legal field of every country. The UK, Japan, the USA, Canada - these are all good examples of countries that look forward. It means a lot to the cryptocurrency world that they not only accept Bitcoin but also take part in its development, leading the way for the rest.
  3. Most of the website owners and bloggers have a common goal, to make their website rank higher in the search engines, such as Google. There are numerous web metrics but one of them has particularly become more important in the SEO world. This metric is known as Domain Authority (DA). If you are into online marketing, you must have already heard about it. By definition, DA is a grading metric or score, that ranges from 0-100. It is used to determine how well any website can rank on search engines, such as Google. It is likely that a website which has a high Domain Authority score will rank higher in SERPs (Search Engine Result Pages). If you have a business website, or a blogging website, you should focus on improving Domain Authority to boost your overall site performance. In this article, I have mentioned the tips through which you can increase your site's Domain Authority. But before moving ahead, let’s first see why it is imperative to increase the DA of your website. The Importance of Increasing Domain Authority of Your Website Increasing your DA increases the chances of your site ranking higher on Google or any other search engine. A website which has low DA ranks, lower than sites which have higher a DA, regardless of them having less engaging content, is bound to be out of sight for consumers. Thus, DA is crucial for ranking on search engines. Here is what you need to know about Domain Authority: More than 40 signals are taken into account to calculate Domain Authority, Websites that rank higher, tend to have a higher DA. Higher DA leads to a high search engine ranking, resulting in driving more traffic. DA doesn’t improve overnight; it takes time There are a number of things that can be done to improve your DA score. Sounds pretty good to you, right? Well, it isn’t going to be a cake walk, but is either as hard as climbing the Mount Everest. Tips To Increase the DA of Your Website DA cannot be stolen or purchased from any other website with a higher DA. In order to uplift your DA score, you need to have a great strategy, hundreds of thousands great content pieces, and the patience of a monk. If your DA is around 10 or 15, then it will be easy for you to raise it up to 30 or 40. But when it comes to growing your DA score above 50, the job becomes much tougher and pretty time consuming. Let’s look at the tips that would help you achieve a better DA score. 1. Start Publishing Quality Content You should write great content to gain an impressive DA score. Unique and appealing content is valued everywhere, in the online sphere. If you wish to write content that has quality as well as value, you will need a good strategy. The length is not important here, as the uniqueness and relevance is what matters more. Always remember that “Content is king”. Content is something that attracts visitors, and therefore you cannot compromise on content. A good rule of thumb is to use videos, GIFs, and images, to make your content more interesting and appealing to your visitors, or potential customers. If you provide them valuable content, they will keep coming to you website. You can even make infographics, as they are embeddable in your content, and are more likely to go viral. Length is an important factor for a good content piece. Content pieces with 800 -1000 words, are considered to have a good length. 2. Work On “On-Page" SEO On-Page SEO is a method of optimisation which plays a vital role in escalating your DA from low to high. It includes several technical factors such as page titles, keyword placement, or keyword density. Here is a checklist which will help you work on On-Page Optimisation, in a better way: Heading tags- Use tags such as H1, H2, H3, etc. to highlight the main points. Keyword density- Avoid stuffing keywords and keep the density between 0.5% to 1.5% of your content. Targeted keyword- Choose a suitable keyword for your blogs. Go for long-tail keywords, as they are much easier to rank. Incorporate focus keywords once, in the first paragraph of your blog, if possible. Permalink structure- Use permalink structure which is SEO friendly, that contains your focus keyword. Meta description- Make sure to fill in the meta-description. Don’t just leave it blank. You should keep in mind that Meta description has your focus keyword in it. Write titles which are keyword rich- The title should be attractive and keyword rich. It is better to start your title with your focus keyword. Image optimisation- Optimise your images to improve your SEO status. If you are unable to take care of your SEO, then it will become tough for your site to rank well on Google. On-Page Optimization is the best method to attract visitors to your website, and proper SEO will increase your DA. 3. Practice Internal Linking The epitome of internal linking is Wikipedia, which has a DA score of 100. Internal linking decreases the bounce rate, which means that your visitors spend more time on your site. Linking to your older posts, also makes your new post more informative and captivating. If you do so, make sure that you only link to those posts that are relevant to your current blog post. This will make search engine bots locate your site’s content, and crawl through it easily. Interlinking allows both users and search engines to easily navigate your website. 4. Remove Bad Links It is crucial to remove bad links on a regular basis that are affecting your site’s position on search engines. Removing spam links is as vital as gaining quality links. Keep your link profile spotless and clean. Many marketers don’t focus on this important fix, that needs to be done constantly. If you won’t reject the bad links which are harming your site bit by bit, then your position may suffer in SERPs. Bad links directly impact your DA, as it is compulsory to have a good link profile for a high Domain Authority. In order to have a good link profile, focus on generating quality links and removing bad links. 5. Have Patience or Seek Help From a Digital Marketing Agency The domain’s age is a factor that increases your site’s ranking and DA score. If your website is 3 to 4 years old and is active, it reflects that it has been there for a longer time. It also means that you should not be worrying about your DA score, if your site is just one or two months old. Make sure to publish quality content on your website, and your DA will improve with time. If it doesn’t work, you can seek help from a digital marketing agency. A reliable Digital marketing company with a content management team, and SEO experts, can do wonders to make your DA reach its maximum, and bring in optimum results. Make sure you find a trustworthy Digital marketing agency, which has an extensive experience in the industry. Domain age is an important factor in SEO, but this doesn’t mean that newly launched websites cannot improve their DA and get higher ranking in Google. They surely can, but it will take more time and efforts, or expert help. So, have patience, implement these tips, and you would have your DA rising, bringing in more success to your website and to you.
  4. You Don't Need Facebook, really!

    In the ever-expanding world of social media, Facebook still towers over the heap. As of Q2 2017, two billion active users were on the social giant. If you’re a business, then, you’re probably thinking you need to jump on that. Hold that thought. Your fear of missing out may be largely inflated, and you really need to answer a few questions about your business and your target audience before you invest time and money into a Facebook page. It may turn out that you really don’t need to be on Facebook. Stunning, no? Where is your intended audience? Most businesses start a social media page because they want to engage with current and potential customers. However, if your customers aren’t likely to be socially savvy or engaged, you will likely spend a LOT of time and energy in connecting with them. The lowest hanging fruit in this scenario would be restaurants. They have an engaged community already, offline, so uniting them online is a no brainer. However, if your customers aren’t engaged normally - like in more B2B situations - your success on Facebook is going to be far more elusive. Technical or specialty businesses may have better luck on other sites like LinkedIn, or even Twitter. The same goes for companies whose services or products are on-demand, like If you’re set on being on Facebook, do some work offline to unite your community first. Perhaps they are part of a larger organization, like a trade group, and can be connected with through an event or cause. Build that community and your luck with Facebook marketing could yield far better results. Who will mind your page? On the personal side, Facebook is something you dabble in. As a business, you need to be far more serious than that. Social media management of any kind should be treated as a marketing tool requiring the attention and expertise of someone who understands the lay of the land. At best, drawing straws leads you to having sporadic, poorly written posts that do nothing to engage your audience. At worst, it can lead to irreparable damage if a comment on a post leads your admin to fight with a customer. A negative comment - and there will be negative comments at times - shouldn’t be treated as the opening volley for an online argument. Instead, someone with the kid gloves to manage content on social media will use it to demonstrate your company’s ability to serve an unhappy customer with care. Even if the engagement you receive on a Facebook post is positive, you want to always be the last person to comment. Remember, this is a social media. Two-way dialogue is welcomed, encouraged and rewarded because responses done right give your company a distinguishable human side. That takes time as well. If the intern you’ve assigned to the task can’t do that, and you don’t want to invest the money in a paid social media strategist, it’s best not to use Facebook at all. How much money are you budgeting for Facebook? “Free and always will be” is the slogan for Mark Zuckerberg’s dynasty, but really it just refers to the initial sign in. A business that wants to reach a larger audience and build a following along with their brand should expect to use Facebook advertising. And along with the cost of the ad, you need to hire someone that really understands how to target using Facebook’s Power Editor, and analyze the metrics that come along with it. Most often, clients will complain that they tried Facebook ads once, and it didn’t work. Friends, like any advertising, one and done is never going to get it done. Ever. Consistent campaigns, with quality content and graphics to capture the attention of your target audience, is the norm. A professional who knows how to create advertising on Facebook isn’t cheap ($1500 per month or more), but is priceless when it yields customers for you. If you’re thinking you can learn the ropes to advertise, understand that the time involved in creating these ads will eat up your time, and what’s that worth to you, especially if the ads don’t resonate? Case in point: Chevrolet Arguably Chevy is one of the most well-known brands out there, with an engaged community offline. Chevy has a Facebook page, but doesn’t necessarily follow the “post something every day” to keep up with customers. That could be in part because every comment, positive or negative, receives a response. No doubt carefully crafted by a social media professional who understands building relationships. This is also a question for you: are you seeking Facebook to build relationships or likes? Truthfully, it’s just one tool of marketing, and Facebook should be used in concert with your other efforts to build customer relationships. You don’t interact with customers in person by asking them how much they want to spend first, at least not if you want them to return. Bombarding them with requests to share or recommend others to like your page won’t work either. Look through the posts on Chevy’s page and you’ll notice this is relationship management at work, not simply one-way advertising. Again, it takes time, expertise and understanding of the medium along with people you’re seeking to develop into long-time customers. Even big companies with larger budgets have abandoned Facebook because they felt their relationship management was better handled offline. Could your money be better spent elsewhere? So, maybe you’re calculating what you were planning on spending on Facebook, and it’s not nearly what you can afford. Most likely, you already have a website, and that should be where everything launches from. You may also have a database of customers that you can nurture with email marketing. Don’t scoff. A survey from Forrester found that: US online adults are THREE TIMES as likely to visit your website than they are to engage with you on Facebook. Adults online who want to stay in touch with your business are TWICE as likely to sign up for your email v. interact with you on Facebook Email math: emails are delivered 90 percent of the time, and opened by 18-30 percent of your audience; Facebook has a woeful 2 percent delivery. It’s possible then to have your marketing dollars reach more people and go much further than a foray into Facebook. Your website is your front door, and frankly can say so much more about your company than Facebook. Here too, an investment in an SEO management company to review your site to reach more of your target audience through optimization can yield a great return. There may be pressure to jump on Facebook because “everybody’s doing it.” However, if there’s any reservation in answering these questions, you are smarter to wait than become a lemming with a bad Facebook page, which will do you more harm than good. You may even feel that not being “out there” on the world’s largest social platform could arouse suspicion, but when you take the time to project your brand on so many other channels, your worries are unfounded. Your business can thrive without Facebook. As with any successful marketing strategy, it will do so when you have assembled your goals with the right team to build your brand, build communications in the appropriate channels, and build your relationships. So what do you think? Is Facebook past its due date? Author Bio: Terrance Kern has been involved in online marketing for many years which has afforded him a rich portfolio of experiences in social media marketing. He is a regular contributor to numerous online marketing-related blogs and is keen on sharing knowledge gained over the years. Terrance has built a solid reputation for himself and the Texas SEO Company which specializes in PPC, Social Media, Local SEO and Web Design.
  5. 3 Current Trends Threatening to End SEO

    Every couple of months or even weeks, there’s a new blog post anticipating the end of SEO, and time after time SEO keeps prevailing. Instead of wasting our time, claiming SEO is on its final days (it’s not); let’s analyze three trends that possibly, in the long run, could actually end SEO, and how marketers can prepare themselves. 1. New era for advertisement In order to provide a greater experience for its users, Google continuously keeps innovating on ad formats. Savvy marketers know that better ads mean there’s less traffic captured by organic listings. Here are some examples and scenarios of PPC ads providing better UX than organic results: Finding service providers in select cities: Local SEOs, beware! Google rolled out new home service ads to select markets. Now it’s becoming easier to find numerous contractors and service providers near you. The bad news is that it won’t matter if you spent lots of money optimizing your site with incredible local SEO, you still won’t be able to compete with these convenient ads (not to mention Google’s endorsement). Buying cars: Google has recently launched new high-value verticals that are definitely providing relevant information, right in your SERPs. Of course, this will come at the expense of your organic clicks. In my opinion, I think Google will continue to expand these rich interfaces to other areas of business such as legal aid, real estate and mortgages, and credit cards. Google flights: Google flights have become a monster development for the company, making it earn almost double the travel-related profits as its main competitor, Expedia. But of course, such a compelling interface is bound to suck up a big amount of organic clicks from your site. App discovery Possibly one of the coolest and most ambitious interfaces ever offered by Google – It completely erases the need to download an app. You can go directly and play them. It’s astonishing. Searching for products This is one of the most dangerous Google ad products for SEOs. Interfaces like Product Listing Ads (PLAs), for instance, provide a simple yet useful way of product discovery. The simplicity makes this creation very easy to upgrade because Google won’t have to build a solution for each vertical or query. In the future, it’s not hard to imagine that every product query will simply offer a big list of product cards, bypassing SEO efforts entirely. Buying directly on Google With the development of PLAs, Google has all the technology available to crossing over and start offering direct checkouts through its platform. It’s hard to overestimate the implications a shift as big as this one could have on the SEO industry. To make things worse, Google has plenty of reasons to keep developing these new trends: They attract more clicks, meaning more compelling the ads generate more clicks and more revenue for Google. They keep ad blockers away because they provide a better user experience than many organic results. A better UX: Finding a Plomer or a real estate agent will be far easier with these new platforms than going through countless organic results. What can SEOs do about it? Always be aware of new developments to make sure you're using the right tech for your company. Stop competing on SERPs overtook with intelligent ads. Set your website’s experience apart from what Google is providing. The best way to get higher conversion rates is always tying your marketing efforts to satisfying your customers. The best-case scenario is that ad blocking keeps its rise, forcing these high-maintenance ads to remain in the down low. 2. New ways to search online Imagine the world where people no longer search online by typing something in Google. The truth is these alternative platforms already exist or are in early-development phases. In this scenario, SEOs will have to find a way to work with new these interfaces: Voice search How would SEOs rank a search query for something that is incredibly personalized? Specific search engines Besides Google, there are plenty of search engines that actually provide a better UX regarding a specific type of queries. Some examples are Wikipedia (for informational purposes), Yelp (for local business reviews), and Amazon (for purchasing purposes). People could start shifting away to a site who offers a more personalized search experience and provide tailor-made results. Google Now Google Now is an effective way of getting information quicker, even before you type a query! It’s called pre-search, and its improvement could be very devastating for verticals like: Flights We know you like to fly home for the holidays, so instead or looking for “flights to Toronto”, we’ll search for the best flight deals in December. Entertainment We know you like the theater, so instead of looking for “tickets for Broadway musicals”, we’ll predict you’d like to catch a Hamilton show before you ever type it in a query. Food You’re walking near a restaurant we predict you’ll like, at it happens to be lunch time. We’ll send you a notification about it. Products We know you adore Nike shoes. We’ll show you the latest Nike deals near you even before you need to look for them. What can SEOs do about it? Understand where your audience is looking for information. It’s your job to always be in the loop about your target customers, so you'll optimize for whatever platform they're on. Simplify. The simpler your site is to manage, the easier it will be to adapt to future changes in the market. Stop competing on SERPs overtook by high-paying interfaces. The best-case scenario for your company is that these new platforms will end up consuming just a very small chunk of the total searches. While they might continue to grow bigger each day, covering more personal and informational queries, the experience is still very limited. Transactional queries, for example, remain on traditional search engines because the experience might not be so enjoyable… Nobody likes to ask a chatbot about the new Nike shoes! 3. Google 2.0 This scenario comes with a great deal of imagination, but it might as well become a reality someday. Imagine Google actually gets so good at examining and understanding websites that business owners won’t need to worry about SEO. We are talking about making a great UX indistinguishable from good SEO. Just think of the implications that might have. Google won’t reward your websites because you hide some text behind a sign-in wall, or used asynchronous JavaScript for rendering your global nav. All the ranking will be based on the satisfaction it brings to users around the globe, making SEO virtually obsolete. What can SEOs do about it? Widen your skill set. Ensure you’re offering valuable content to your customers. Give them a nice and easy overall experience. The best-case scenario is that Google will always want to have SEOs around in order to keep understanding the internet. Conclusion Despite all current threats, I don’t think SEO will disappear anytime soon. I also believe all the best-case scenarios are actually the most likely scenarios. That being said, it’s important to always be in the loop for future trends that could threaten the SEO discipline, mainly because that is what motivates evolution in our industry.
  6. Hello @fxfarmerashik. Welcome on Top Gold Forum. That's a really nice introduction message. Enjoy your stay.
  7. I'd go with Wordpress.
  8. True they are not free but have trials than can be used. Also I have a special link for a 30 days free trial for SemRush. If anyone needs it, let me know.
  9. Hello @webhostingpk. Welcome on Top Gold Forum. Nice to have you here. How are you?
  10. Yeah. big no-no. I remove those when I see them. Going to start working on a forum rules document so everyone can see what's allowed and what isn't. Thanks for pointing it out. I will let you know when is ready, D
  11. I recommend you Wordpress.
  12. Thats a quite complex question @albertalley considering the fact that many SEO tools providers invested heavily in creating a most complex suite of tools nowadays. If you check Ahrefs and SemRush you will see what I'm talking about.
  13. Thanks for pointing out @RHCalvin . I've even forgotten Baidu is mainly a search engine mostly used by Chinese speaking people. I was referring to their browser which I've used some time ago.
  14. Sounds good @Yujun Jiang . I am interested in this product. I'll get back to you after holidays.
  15. Good question @Porde . In my opinion, at the moment there is a lot of hype and speculation in the crypto currency area and a lot of people purchase Bitcoins and other crypto currencies not to use it but to keep it hoping they will sell it at one point with higher profits. Is not like the main reason of increasing price is that a lot of merchants started to accept bitcoins so there is a real increase of need of Bitcoins.