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Showing content with the highest reputation since 11/26/09 in Articles

  1. 2 points
    If you look at the current lives of people, it is definitely tough. People would not be able to enjoy their lives through one income stream. Actually, the cost of living is really high at present, so people struggle to live a satisfied life. The income earned from one job wouldn't suffice the needs of a family. It would be really hard to manage the cost of living if you are earnings is limited to one job. So, what should you do? How can you increase the amount that you earn? What are the part-time jobs that will help you earn better? The Australian traders also have a high cost of living still they manage to cover up the costs, how? They trade Forex as a part-time gig. They don't have to do anything much. They just have to understand the market and the ways to trade. So, if you want to earn a good income you should think about a part-time trading career. The Forex market is suitable for a part-time career as well. So, why trading is suitable? The moment you consider trading as your alternative source of income is the very moment you stop taking unnecessary risk. The new traders are always trying to secure their financial stability based on this profession. In fact, they rely on their profit to support their family. But if you follow such path it will be extremely difficult for you to learn from your mistakes. You have to take your time and focus on the core factors of the market. Never think you can make tons of money by using the market leverage. Leverage will increase the profit factors to a small extent but it will never help you to become a millionaire. There no such thing called luck in the investment business. You will always face the consequence of your action. So be very careful about your steps in the Forex market. It offers flexibility If you look at other jobs that you would be able to do as a part-time gig, you would have the benefit of flexibility. For example, you would be able to do data entry as a part-time gig, but will it be flexible? Do you think you would be able to earn an income from data entry jobs? Well, if you do data entry as a part-time job you would have to meet their needs in a given time. So, what if you have to work overtime for your main job? Wouldn't it be complex? Of course, it would be. So, if you look at the Australian traders they maintain a regular Forex trading account Australia. They don't have to think about timing. They would have to trade only when they are able to. The only factor they should bear in mind is to focus on the trading account. You should not let the trading account to be wiped out. If you are capable of protecting the trading account you would be able to make Forex trading as your main job as well. But, it is important to be consistent. It is freedom Of course, trading is freedom. As for the previous example, even if you do data entry you wouldn't have the freedom. You would have to listen to your employer. You would have to meet deadlines. It is double the tension. So, you should consider Forex trading. It is freedom. You would get to enjoy freedom as no employer would impose rules. You don't have to meet deadlines or anything. It is more than a job Unlike other jobs, you are not going to learn job-related things rather you would be learning many other things. You would become a better person. You would learn to control anger, to work hard, to be consistent, and much more! So, Forex trading is way more than a job, this is actually an opportunity for you!
  2. 2 points
    Video marketing is here, and it’s quickly taking over the web. According to an extensive survey by Wyzowl, 79% of consumers would rather watch a video to learn about a product than read text on a page. And yet, many small business owners are hesitant about using video marketing to promote their services and products. There are understandable concerns – video marketing can seem expensive and time-consuming to produce, which is a big problem for smaller companies that are often understaffed and don’t have a big budget. What’s more, there’s no guarantee that video content will even bring any measurable results. However, savvy business owners are already reaping huge benefits from video marketing – long gone are the days when you had to spend thousands of dollars to produce a single video. Today, technology allows to get by on a small budget, and the web provides plenty of platforms to get your message out there and in front of your target audience. But why is video marketing so effective? Well, the first thing that makes video different from text is its convenience. When your prospect comes across a text ad or article, he needs to commit to giving his full attention to it when reading. And that’s something that many of your prospective customers are not willing to do, even if they would otherwise be interested. That’s where video can be so useful – it allows your potential customers to learn about your products or services without much effort. They can actually do something else and have the video running in the background and still understand your core message. But that’s not the only reason why video works so well. Our brains are wired to be more adept at understanding visual information, so it’s just much easier to consume information that’s presented in video form – according to a survey, 59% of senior executives agree that if both text and video are available on the same topic on the same page, they will choose to watch the video. Another reason why videos produce results is that they’re the most trust-building content marketing form – by getting in front of a camera or even just talking behind the scenes, you’re showing that you’re an actual person and not just a nameless company. Video is also much more engaging – you have more opportunities to entice emotions and reactions through sound and video than through text and can make the videos not only informative but entertaining as well. Just look at YouTube celebrities and the loyal following that they have accumulated by simply getting in front of the camera and sharing their thoughts. And while you may not become the next big YouTube sensation, your company’s promotional videos can still break through distrust barriers and improve customer satisfaction, helping to form a connection with your audience. But how can you develop your own video marketing strategy? Well, read on below and find out how you can create a powerful video content marketing strategy, even if you’re on a low budget and have limited resources. #1 - Introduce Potential Customers to Your Products or Services Video content is the simplest and most effective way of introducing your audience to new information. That’s why it’s the perfect medium for educating them about your products and services. And there are numerous different ways how video can help you achieve that. You could explain the benefits and unique advantages of your product, help your audience overcome their roadblocks and educate them about the solutions, or even showcase how your product works in action, instantly creating immensely powerful social proof that can give you an advantage over the competition. Don’t be afraid to get technical in your videos – as long as what you’re covering is relevant to your audience, going in-depth on a subject will only serve to showcase your expertise and position your small business as a reliable solution provider. If you can make the videos cover technical subjects in a way that’s easy to understand, you can attract both advanced users and complete beginners, generating leads from different segments of your market. #2 - Use Webinars to Position Yourself as an Authority When small business owners hear the word webinar, they get nervous quickly. Shooting a video in front of a live audience of prospective customers can make anyone break a sweat, but webinars are too powerful of a video marketing tool to ignore. And it isn’t nearly as scary or difficult to put together as it may seem. A webinar provides an incredible opportunity to get in front of your audience and not only get your message across using sound, video, and various graphics, but to get live feedback and answer relevant questions as they occur. Putting together a webinar will help you sell your products immediately, but the biggest benefits may come from getting to know your audience better. Seeing the objections and doubts that your prospective customers have as you make your presentation will give you many invaluable insights of how to better position your products, how to improve them, or how to differentiate yourself from the competition. What’s more, when you do a webinar, you will be able to reach new people in your market and position yourself as an authority in your field. After all, if you’re speaking at a webinar, you must know what you’re talking about, right? At least that’s how your customers will see it. And you can re-use parts of your webinar in other content as well – whether it’s as a promotional video, a landing page element, or even guest content, quality webinars will have plenty of useful pieces that you can use multiple times. #3 - Elevate Emails with Video Content Today, creating attention-grabbing subject lines isn’t enough – even if people open your email, there’s no guarantee that they’ll stick around to read it if they’re not immediately intrigued. That’s why videos are the next big thing in email marketing. If you can present the same information with video and include it in the body of your email, you’re almost guaranteed to increase your click-through rates, as some people simply prefer video. Even if a video is just an addition to the email, it can still be very effective – by just having a video splash screen in the body of your email, you can create a more visually-engaging look that draws people in. And the effectiveness of video in emails is backed up by stats – including a video in a marketing email has had a positive impact on purchases and conversion rates for more than 60% of surveyed marketers. Videos can help make your messages more personal, showcase your personality, and get your message across more clearly. You can add videos in all of your emails, including pre-selling emails, promotional emails, or even as an introductory email in your lead generation funnels. #4 - Make Use of Video Testimonials Social proof is essential if you want to attract new customers. Today’s consumers are much more careful about choosing to buy online, and need to trust a company before making a purchase. But displaying text testimonials isn’t as effective as it used to be – even testimonials with pictures and full names can be faked, and prospective customers know this. That’s where video testimonials can be so beneficial. They provide your prospects with instant proof that your company is reliable and has provided a quality service to its customers in the past. By having a few of your happy customers film a quick video review where they talk about why they enjoyed working with your company, you can add a lot of credibility to your company and help your site’s visitors reach a buying decision much quicker. There are plenty of WordPress plugins that can help you quickly incorporate video testimonials into your landing pages without the need for coding knowledge. Video testimonials work really well on social media marketing campaigns as well – nothing you could say about your product will ever be as credible as real, honest reviews from happy customers. #5 - Create “How to” Videos to Increase Your Brand Recognition People love instructional videos. And they are also much more likely to buy from businesses that provide helpful information. In fact, according to a survey, 48% of smartphone users are more likely to buy from companies that provide instructional video content. So, if you want a way to position yourself as an expert in your field and gain an advantage over your competition, instructional “how-to” videos are the way to go. #6 - Use Video on your website to catch attention Recent stats in the digital marketing world says that user attention spam has hugely decreased over time. According to Adweek, Facebook users spend an average of 1.7 seconds with any piece of mobile content on the platform, compared to 2.5 seconds on desktop. Those interactions become even briefer with younger audiences, and they are growing shorter all the time. For instance, Swiss High Class Escorts use a video on their website to attract the attention of the visitors and keep them interested. The video background has less than 10 seconds and runs in loop. As a video background for your website, you can use a video branded for your company showing the team, some services or a stock one that is related to your industry. But how can you start making them? Well, the process does require some effort and time, but it is well worth it in the end. The important thing to remember that if you do decide to make how-to videos that help your audience solve problems and learn more about your niche, don’t cut any corners. You don’t need a massive budget for filming gear, but you do need to come up with fresh ideas, be entertaining, and present the information in a way that’s easy to understand. The emphasis of your videos should always be on producing quality content that’s helpful and actionable, but at the same time, it’s still a good idea to try and look for creative solutions for presenting that info. This helps to establish your brand and your unique voice, and if the video is entertaining enough, it might even go viral and help your small business quickly skyrocket into a global market of internet users. About the author: Dave Schneider is the founder of LessChurn, churn reduction app. In 2012 he quit his job to travel the world, and has visited over 65 countries. In his spare time, he writes about SaaS and business at DaveSchneider.me.
  3. 2 points
    Every online business is looking to get on the SERPs, and the way to get that done is through competent SEO. There are several ways that you can improve your website’s SEO competence. This is a both a boon and a bane because one on hand, there are a lot of methods through which you can get your website ranked well. Alternatively, some of these methods may have repercussions that may not be immediately apparent and can affect your SERP negatively. What this means is that you need to choose your path to greatness judiciously. Ranking well on SERPs Getting your website ranking well on the SERPs is critical to your success. This is because more than 90% of all clicks go to the top 5 links. We also know that no one we know goes to the second page of Google searches. This means that you need to start off ranking on the first page at least. When you are looking at improving your SEO strength(forbedre din SEO styrke), most people think that expensive tools and software are the order of the day. You’d be surprised to find out how much you can get done on your website using just free tools and a bit of elbow grease. Powerful Free Tools That can help your SEO Let’s take a look at a few tools that can give you the edge you need without ever touching your wallet. 1. Google Analytics This is one of the most comprehensive free tools out there at this moment and this, unsurprisingly, comes from the purveyor of the world’s most popular search engine. This tool covers just about every facet of your SEO process from basic keywords research, traffic analysis, and derived backlinks. You can get metrics on what keywords people used when they land on your pages. This can give you important insights into what you need to tweak and improve to get your website performing better. 2. Moz Local Listing Score Another heavyweight in the SEO arena, Moz have been crunching numbers from various sources including Google to give you a bird’s eye view of your website’s SEO landscape. It even leverages powerful social media platforms like Facebook which gives it an edge over other tools in this roundup. Apart from just highlighting problems, it also suggests measures that you can use to get rid of these problems. 3. Keywordtool.io If you are looking to get the right keywords on your multi-platform SEO improvement strategy, then you need Keyword Tool. Type in a keyword that you have in mind and you can get hundreds of suggestions based on your input sorted alphabetically. It even includes several platforms that you can use like Google, YouTube, Bing, Amazon, and App Store. This tool can give you quick results without any of the fluff normally associated with getting keywords. Open Site Explorer Part of the Moz’s research tools suite, Open Site Explorer can give you a unique view into the backlinks profile of your website and also highlight different link-building opportunities with other influencers in your same niche. This tool also highlights malicious or damaging links that exist on your website which you can then remove. Quicksprout Website Analyzer This is the brainchild of Neil Patel who has been a mover and shaker for quite some time in the field of digital marketing. You can get valuable information about your website like meta data errors and improvements, internal linking, and even analyze specific pages on your website. 4. Schema Creator Schema is really important to how your website is able to perform on SERPs. This tool can customize your schema markups, so your meta data will transform in response to reviews, events, organizations and personalities. The created schema code can then be copied to your website and voila, you’re done! SimilarWeb This should be part of every startups’ competitor research and market intelligence phase of their product. What this tool does is highlight other websites in your same niche. This presents an opportunity for you to learn from them and make improvements on your website. It also has several other helpful tools built in which can give you useful insights like referrals, social media standing and your targeted demographic. Conclusion These are some of the tools that are available out there that can get your website performing better than your competitors. There are several more out there and they are all equally useful for getting the most out of your SEO process. You can use these to make sure that you stay at the top of the SERPs and save a ton of money in the process. Do let us know how it goes!
  4. 1 point
    So you have a blog or an website and you're looking for ways to make more money with it? Best paying advertising networks are then one of your best bets. These ad programs actually work in a simple manner. They pay users for publishing ads of the associates or affiliates of the ad program which use the ad program’s services to promote or sponsor their websites. The right ad network will help you monetize your website without hindering the user experience The more clicks a website gets for the ads displayed by a given ad program, the more the money that would be offered to you. Here are the top ten best paying advertising networks online at the moment. 10. Google Adsense Google Adsense is Google’s ad program that is the most talked-about online. It is the biggest publisher of ads online and the search-engines ad program helps people in earning the most too. Since it has the most ads, you would really earn a lot if you have an Adsense account and get a lot of visitors on your site too. However, there are two main downsides of Google Adsense: It comes with a big set of rules and regulations that must be followed. The payment is not great for most of the niches. But you can start right away. Adsense has a minimum payout threshold of 100$ which is easy to earn if you have decent traffic and great content. It pays through cheques, EFT, wire transfer, and western union. 9. Infolinks Infolinks offers in-text link adverts and probably is the best alternative for the people who can’t get an Adsense account for any reason. This ad network currently serves targeted ads on over 125,000 websites. They work best on sites that contain large amounts of text-based content. Infolinks can’t help you earn as much as Adsense but it still remains a great option. You can withdraw the money once you reach the $50 threshold through PayPal, BankWire, ACH (for US bank accounts), eCheck or Payoneer card. 8. BidVertiser BidVertiser is another Adsense alternative that works in a manner similar to Google Adsense. However, the CPC rate is very low and this remains the only concern with this ad publisher. Bidvertiser’s network consists of almost 80,000 websites and they are serving over 450 million ads daily. The minimum payment is only $10 and you can receive your earnings through PayPal, Bitcoin, Wire, and check. 7. CoinZilla Major network platforms like Facebook, Twitter and Google have already banned crypto advertisements for some time now but if you have a cryptocurrency-related websites you can make money with CoinZilla. Launched in 2016, Coinzilla is one of the most popular bitcoin ad networks. They accept only high-quality cryptocurrency websites with an Alexa rank under 1 million and at least 3 months old. Minimum payout is 0.001BTC and withdrawals are processed daily. Users, however, have to pay a transaction fee of about 0.0001BTC. 6. Revenue Hits RevenueHits is a fairly new ad network and looks very promising. They offer a nice variety of ad types including banner, pop-under, sliders, top and footer style banners, buttons, and interstitials. They are a performance-based network (CPA), not a CPC or CPM network. So make sure you understand that you are paid when a visitor to your site takes specific actions instead of being paid when they click on an ad. RevenueHits offers payment via wire, PayPal and Payoneer. The current minimum payout is $50 5. Buy Sell Ads Buy Sell Ads is a great option for the people who are ready to rent blog space to ad publishers. The network allows publishers to set pricing for their ad inventory and let advertisers directly connect with them through their platform. Remember that it only brings a nice profit if you have a considerable reader-base though. BuySellAds only accepts English language sites. You also need to have a minimum of 15000 users per month. TIP: If you're not accepted by BuySellAds you could try AdClerks as they have lower traffic expectations. 4. MediaVine MediaVine is an internet publisher which also run their own advertising network. Recently they’ve been selected as Google Certified Publishing Partner. In order to be accepted as a publisher, you need to have at least 30,000 pageviews every month (measured by Google Analytics). Your content should be engaging and of course original. The niches that convert best are fashion, home improvement, food, and travel. The minimum payment is only $25 and you can receive it through PayPal (no fee), Payper Check (no min payout, $3 fee), wire transfer ($15 fee), ACH (no fee). 3. AdMaven AdMaven is called the best pop-under ad network for publishers. However, the network also supports mainstream display ads like banner, lightbox, interstitial, and slider ads. They serve over hundreds of millions of ad impressions in about 200 countries. AdMaven has flexible payment terms and you can receive your earnings through PayPal, Payoneer, Paxum, Bitcoin, Web-money or Wire transfer. 2.Pop Ads PopAds specializes in pop-under ad delivery. They claim that their average earnings for a site that receives 1000 unique visitors a day is $4.00 a day. You can select the minimum bid you will accept from advertisers. One of the great features of PopAds is that you can request payment of your PopAds revenue anytime you want. If you are earning at least $5 a day, you can even make payment requests on a daily basis 1. Amazon Associates Amazon affiliate program is a platform that allows you to earn commissions for referring people to Amazon through your website or social media The majority of categories on Amazon pay 5% or less of what users purchase. Only Furniture, Home, Pets category pays 8% and Amazon Fashion, Luxury, and Beauty pays 10%. As soon as your commissions go over $10, you can request payment by direct deposit or Amazon gift card. if you want to receive payments by check, the threshold is $100. 0. Sell advertising directly If you don't want to use an advertising network and share the money with them you can sell advertising directly. Another benefit is that you can place the ads without being blocked by ad-blockers but you will have to manage the placing of ads, payments, support etc. If you want to go this path all you have to do is install an ad serving plugin and create an advertising page. Several examples: https://topgoldforum.com/advertise/ https://allbloggingtips.com/advertise-with-us/ https://www.shoutmeloud.com/advertise-with-shoutmeloud https://monetize.info/advertise/ After this outreach to companies in your niche and ask them to place ads to your audience. This process may work well better than an advertising network if you're in not so popular niches. Conclusion So these are ten of the best ad networks which are great for all kinds of publishers. They provide trusted ad delivery and timely payouts in various ways so that publishers across the world earn through their ads. You can earn up to 10$ — 200$ per day with ads, if you choose the right ad network which delivers customized ads to your website. Which ad network are you currently using? Know any other ad network for publishers which pay well? Let us know.
  5. 1 point
    Every day, there are 3.5 billion Google searches made, which translates to roughly 1.2 trillion searches annually. Nowadays, we search the Google for just about anything: from finding out the latest movies worth watching to making a purchase decision to finding business opportunities and new knowledge. Now, as a marketer, how can we tap the 3.5 billion searches every day, which translates to 3.5 billion potential leads? As you might have guessed, the answer is SEO (Search Engine Optimization). Yet, a lot of marketers and business practitioners are skeptical about SEO, without even understanding the concept behind it. They are not to blame, however, as black hat SEO practices and constant policy changes by Google have ruined SEO's reputation over the years. So as a marketer, you might want to ask: What is SEO? Do I need it? Let us debunk the myths and uncover the facts to answer those questions. What Is SEO? Search Engine Optimization is any form of effort done to improve your website ranking on search engines , mainly Google and Bing. This is done by executing on-site and off-site optimization activities. Below, we will discuss these on-site and off-site optimizations further. This is the hard fact for marketers: SEO has been and still is the best form of inbound marketing strategy to date. It provides the best ROI compared to other inbound marketing practices, generating 14% of leads on an average basis. Traditional and telemarketing inbound marketing, on the other hand, only generate 6% leads for both. However, there is another hard truth: SEO can be expensive, on average using 12% of the total marketing budget in big companies. It is also not an easy process, requiring long-term consistent effort to get to the top. However, it will be worth it in the long run. Do You Need SEO? Let us answer this question by doing a little experiment. Now, open SEMrush in your browser. SEMRush is simply one of the best SEO analytic tools out there. There are other options, but let's focus on this one for the sake of this experiment. Now, type in a keyword or two related to your products or services, and click the orange Start Now button. Now, on the next page, look at the ORGANIC SEARCH section on the top left of your screen. Is there any traffic volume for your keyword(s)? Is the volume significant enough? If your answer is yes, then you might ask yourself: Do I need SEO to capture these search volume as potential leads? Most likely, your answer will be another yes. Besides SEO, if the organic search volume is significant for your business, you might want to consider investing in Adwords on the same keyword(s) while waiting for your organic search ranking to grow. Now that you are interested to invest in SEO, what should you do first? Let us take a deeper look at your options. How to Optimize Your Website with On-Site SEO? As mentioned, there are two different strategies to achieve top search ranks: on-site and off-site optimizations. Now, let's focus on the On-Site SEO strategy, which accounts for roughly 20% of your potential success. Here is a step-by-step guide on what you can do: 1. Analyze Your Keywords Remember SEMRush we have used above? You can either use it or other SEO analytic tools like MOZ Keyword Explorer or other options for this step. Make a list of all possible keywords you can think of, which are related to your niche. Analyze all those keywords to figure out what is currently popular or trending in your niche. The number of options might vary greatly between different niches and industries. However, after you've done your analysis, you should get a clearer picture. You should also consider the competition of the keyword: a keyword might have an excellent volume, but the competition might be too tight/expensive for you. A volume of 5,000 with a keyword difficulty of 80 and below is a good start, depending on your industry. 2. Content Development Now that you've got the list of the effective keywords, make several as your primary targets and develop contents to optimize the keywords on-site. Contents can come in the form of blog post, landing pages, product pages, or others. The form doesn't really matter, as long as they are engaging and optimized. What you really need to remember is to develop contents for your audience, not for search engines. This is one of the most common mistakes in SEO. Focus on creating helpful and engaging contents instead of stuffing your website with keywords. Make sure to optimize meta tags and descriptions, add images and other media with optimized tags. Don't forget to also optimize the user experience on your site. Off-Site Optimization Now that we have understood the on-site SEO optimization method, let's move our focus to the hard part: the off-site optimizations. Off-site optimization strategies will account for 80% of your SEO success. The basic principle of off-site SEO is very simple: your ranking is determined by the number of websites linking to yours (called backlinks). Who made the links are also important: only real and quality websites will account, and big websites will help you rank better. So, work slowly by building your backlinks. Don't rush, or you will be flagged as practicing black hat SEO. 2 or 3 backlinks per week are sufficient. Here is a nice guide to help you with ideas to build backlinks. Remember, only DoFollow links will count, and not NoFollow links. Understand the differences between both here. DON'T buy backlinks from anyone, and don't use any automated software. You can earn an algorithmic penalty that will last years, effectively rendering any further SEO practices futile. Other SEO Techniques You Can Try Here are some other SEO techniques you can try. Some will only work with certain niches or industries, while others are universal. 1. Local SEO strategies for brick and mortar businesses There are several Local SEO practices you can try if you are a brick and mortar establishment. Create a pin for your business on the Google maps and optimize it . Aim for online directories and citations, as well as claiming Google My Business. Here is a very nice guide by MOZ for local SEO practices. 2. Frequently update your on-site contents As mentioned, SEO is a long-term practice. In general, you should update your blog posts at least once every week. Also, consider guest-posting on popular sites of your industry. Offer them to contribute contents for free, this is a very nice way to build backlinks and reputation. 3. Participate in Expert Roundups Expert Roundups are simply one of the most effective forms of content optimization nowadays. Again, this is a very nice guide to get started with expert roundups. 4. Get Reviewed If you are selling tangible products or services, you should always aim to get more reviews, especially on Google Maps and other popular website review sites. 5. Register In All Directories and Catalogs Simply make your company and products/services as visible as possible. There are a lot of directories and catalogs for just about any industry or niche. Bottom Line After you've got a clearer picture of the SEO strategies you can try, here is one last tip we can give: keep track of your efforts and how they progress. Begin by installing Google Analytics, your most trusty advisor, and the search console to keep track of your traffic, impressions, and ranking. Track your keyword rankings frequently, and always evaluate on what you can improve (and eliminate strategies that are not working). Remember that SEO is always evolving, and you will also need to adjust your strategies to keep up with the times. Quora is a good place to look for currently working strategies by browsing recent replies in digital marketing and SEO questions.
  6. 1 point
    Many people take writing jobs because of one simple reason: they like to write. They are passionate about it so much they want to spend as much time as possible doing what they love. However, this isn’t as easy as it seems. Writing for money isn’t always as creative as people expect: it requires a lot of discipline, dedication, and can also cause creative burnouts as well. This doesn’t mean you should stop trying, though. While balancing digital marketing and creative writing does require some effort, this is completely possible once you learn how to do it right. In this article, I want to offer some tips that can help you with that. 1. Create a writing schedule. Probably one of the most challenging things about combining writing for money with creative writing is that the lines become too blurred. In order to avoid it, you need to create a schedule. If you are a freelance writer, try making a schedule both for your work projects and for creative writing. If you are an office worker creating texts for a custom writing service, for example, schedule some time after work to spend on writing. Stick to these writing hours no matter what and it will become much easier soon. In order to make it easier, try making this schedule as comfortable as possible. Choose hours when you won’t be distracted often (for example, this can be early morning hours before your work starts or an hour before you go to bed). Experiment with your schedule to find out, which time is the most comfortable for you. 2. Don’t forget about setting deadlines. Some people think that deadlines have nothing to do with creative writing: after all, would it be good to limit your imagination and creativity with such things? However, if your goal is not only to enjoy writing for yourself but actually finish something (be it a book, a novel, an eBook, etc.), the deadline is a must. It prevents your work writing from consuming most of your time and allows you to reach your creative writing goals slowly but surely. 3. Write down every idea. Good ideas don’t arrive on demand and so it’s very important to save them somewhere once they appear. Take a notebook with you everywhere you go or take notes on your phone using any app you find convenient for that. Write down every idea that comes to your mind. Sure, these ideas not always come when the time is right. However, it’s still important to find some time to write them down. First of all, this will eliminate the risk of you forgetting about them. Second, this will help you clear your head from them instantly, allowing to concentrate on your work better. Third, you’ll most likely find most of these ideas useful. Of course, I’m not talking only about plot ideas here. It’s important to write down everything you consider useful, starting from work ideas and ending with details you might use in your novels later. 4. Create rituals. Sometimes people find it hard to switch from working to creative mood. For freelancers, it could be even harder: their workplace and their creative writing place are basically the same and so they might struggle with leaving the work behind even when the workday is over. However, this could become easier once you start using some tricks. For example, you can develop a ritual that helps you set your mind on creative writing. This can be a cup of tea you make before you start writing, a writing playlist you turn on, and so on. Find out what works for you and start using it. Once you make it a habit, it’ll be easier for your mind to switch to the right mood. 5. Don’t be afraid to mix work and creative writing. Many people think that it’s crucial to separate work and hobbies. However, sometimes the only way to find enough time for creative writing is to mix it with your work. Of course, I’m not telling you to write a novel during your working hours. But you’ll still have some breaks and time when you don’t have any work to do. Use this opportunity to focus on things related to your creative writing. For example, re-read some of your writing, make edits, try to develop some plot twists further, and so on. 6. Don’t stress over it too much. Even if you have a schedule, a deadline, and a strong desire to combine work and creative writing, there’s still a chance that you won’t always have enough time to do so. Some unexpected work problems might appear, distracting you from your writing habits or making you too tired. If you fail to meet your deadline or fall behind your schedule because you are too busy and exhausted due to your work, don’t punish yourself for it. Instead, think of a way you can adjust your schedule to these circumstances. Probably the most important tip to combine work and creative writing successfully is to don’t be too strict with yourself. Learn how to balance your work and your passion but don’t turn your passion into second work at the same time – and everything will be fine. Author's Bio: Kevin is a professional educator and a private tutor with over 8 years of experience. He is also a content writer for various blogs about higher education, entertainment, social media & blogging. During his off time, Kevin enjoys traveling and cooking. Feel free to connect with him on Facebook, Twitter, Linkedin & Google+.
  7. 1 point
    What exactly is a business case study? A business case study is a thorough investigation into some aspect of the business, typically a problem or issue that may need to be solved. It’s very common for students to be assigned a business case study. It is an excellent way to gain the hands-on experience necessary to succeed in the business world. It allows you the skills to identify and solve complex problems. Before you can write your own case study, however, you need to know how to go about doing this. What is included in a business case study? There are a number of details that may or may not be included in a business case study depending upon your assignment, but the following are very typically included: Basic company information. It is important to include the must-know information about the business or industry that you are analyzing. Without this information, the reader of the report is left with little to no background knowledge about the study itself. An original title. Make sure your title includes the name of the company and a general line about your case study. Goals of your study. Make sure to discuss what your objectives are. What are you trying to discover or change? Strategies used. Discuss the strategies that you employed in your study. How did you collect your data? Additionally, it is important to address any challenges you may have faced in your study. Identify the problems that you encountered when trying to collect your data and solve problems related to the business or industry. Responses and results. You must conclude by stating the results of your business case study. You can demonstrate this in a variety of ways, such as the use of diagrams or statistics to demonstrate what you found in a quantifiable and easy to understand format. Steps to Writing an Effective Business Case Study Now that you know what details to include in your case study, here is how you go about collecting and presenting your information. Thoroughly investigate the company/industry, its past growth, and its history. It’s a good idea to create a timeline, complete with any necessary statistics and diagrams, to demonstrate how the company has grown and changed over the years. Outline achievements, important events, or problems that the business or industry faced. Identify the strong suits, and also the problems the company or industry has faced/is facing. Using the information you have already collected, you can analyze it to identify what the company has generally done well, and what it needs to work on. Don’t simply identify the problems though, make sure that you determine how those problems impacted the company so that you can work towards building solutions. Create an evaluation. Now that you have a bunch of data to gather from, you should construct an evaluation. Discuss what you have identified as the company has historically done right and wrong, and why. Identify the specific impacts. You can also identify the strategies that were used by the company, pointing out what worked and what didn’t. Identify possible next steps. The next piece of your Business Case Study is to discuss what route the business should take. Do not discuss anything that does not have a great deal of evidence backing it up. Additionally, don’t provide a list of excessively idealistic next steps. You should make sure that the company could actually follow through with your recommendations. Edit and review. This step is very important. Although you have already dedicated time and effort to your report, you still need to make sure that it is coherent, well-written, and grammatically sound. It doesn’t matter how professional your recommendations are if you cannot articulate them clearly using proper conventions. Tips for Making Your Case Study Shine You can correctly write your case study, but how do you make it truly stand out? Here’s how. Before you present your case study, make sure you have looked at it multiple times and are prepared to answer any questions posed to you by your class or your professor. Be analytical and don’t allow your own personal opinion to stand in the way of sound judgment. Your personal opinions do not matter as much as the evidence you have collected. Make sure your writing is analytical, not personal. Give yourself plenty of time to finish your project and compile it so that you’re not stuck scrambling at the last minute. Use diagrams and statistics to illustrate your findings. The best graphs for your diagrams depend upon what you are conveying and how you want to convey it. Proofread, and then proofread again. Then have somebody else proofread for you. Developing your own business case study is an excellent way to gain real-world knowledge through experience, analysis, and (either hypothetical or real depending on context) implementation. Even if this is for a class, and you will not actually see your proposed solutions brought to life, simply formulating them is enough to provide you with the skills necessary to succeed in the real world. Writing a business case study is not something that needs to be intimidating or dreaded, but in fact, embraced. This guide will make the process easier and more transparent for you. If you need help with writing, you can always contact a professional case study writing service which will provide you with custom written case studies on any business topics.
  8. 1 point
    These rules should be used to explain to customers without technical understanding the way in which search engines like Google and Bing work and what a good SEO service provider does exactly. They should understand what is involved with more effort and why some things take a few days until they fall down and other months or even years. You will see that search engine optimization is, in our opinion, more concerned with the correct provision of information and usability than with tricks. The goal of probably the most important search engine, Google, is to make valuable information available. Search engine optimization should help to present this information as optimally as possible. We will show that basic usability factors and a good information architecture, as well as good SEO content, are much more important than technical tricks and hidden tricks. We know that other companies continue to offer "old school" search engine optimization tactics, most of them so-called BlackHat optimization (ie spam). Rule 1: Be organic! Search engines, especially Google, are very interested and deploy a lot of resources in fighting spam. They do everything to avoid spam. Google can now categorize websites relatively well. A portal like aol.com or a new page like marketingwithjoy.com works differently than a company website. On a new page, Google assumes that every day a certain amount of new content is added, with a company presence website, Google is relatively relaxed. What does that mean? Google must protect itself from spam. This is what Google does by analyzing how "normal" or "good" websites work and how "spam pages" work. Typical characteristics of a bad website: Both the number of websites and the number of incoming links are increasing. So a growth is not organic and Google spam filter strike alarm. Now you will say, "But then there would never be a new website up and I know X counterexamples." Then you name some! Most of the larger websites that have recently been made have done this with the help of a manual release or it is a page that is "in trend". Now you will be wondering, "How does Google distinguish the non-organic growth of a spam page from a normal page?" This is not so difficult. Google uses its " Google Trends " service. Type a search term, for example, your name. Immerse yourself there, recognize Google that you are a trend and then you can also grow to a certain extent. If your websites are not part of a trend, you should definitely try to achieve organic growth. If two do the same, it is far still not the same! For the reasons mentioned above, if you have a small website, you can not simply look at the methods of large websites and you have to take a different path. Not everything is done by Google through artificial intelligence /robots and technically, but there are thousands of quality advisers who rate your website manually. An important criterion here is, whether one is spammy or not, how active it is. A website that operates a blog and is otherwise active in the scene is rated higher than a "dead" company website. Tip: Add new, valuable content to your website steadily and organically! Rule 2: Get to know your users! Search engines try to identify for which target group you are writing your content and search engines analyze whether you target your audience well. Of course, the links that point to your website are of course mainly used, but search engines also try to make qualitative analyses, eg about the visitors' time on your website (bounce rate and CTR). The closer you know your target group, the better. You should use analysis software like Google Analytics. Use this analysis tool to improve your usability and analyze if your website is optimal for users. Eliminate every barrier. Far too often, we make the discovery that webmasters believe your users "find the information already". Bottom line: Better information you offer to your users the better does it also with the search engines. Rule 3: Avoid SEO Rankings barriers! This tip sounds banal at first sight. Everyone who has a little bit about search engine optimization knows that you have to make your website SEO friendly. The reality, however, looks different. Here are the main barriers to search engines: Flash: Google can theoretically index Flash movies. A possible indexing, however, does not have nearly the same power as "normal" text. Avoid FLASH and convert the content to HTML 5. Frames: If your website has a special frame structure: frames are only partially tracked by search engines. If you use the so-called NoFrames section, you can place text and links to subpages there. This results in the search engines tracking these links and indexing more text on your website. There are still some examples where frames "work". As a rule, however, these are historical reasons. Iframes: Iframes have nothing in common with frames, despite the name. Iframes are usually not indexed by search engines and should not be used for this. Large image files: On very large image files, search engines swallow themselves regularly. Avoid! Long loading times: The size of a website is also important. Unclog your websites and streamline the code! Session IDs: Google can now deal with session IDs. But the IDs of JSP pages make Google even more. Google recommends the "id" parameter to name a session variable. It is even better to hide the session variables and use them only for the actual shopping process. Slow web server: loading times are becoming increasingly important for Google. The website spider from Google is pissed off when he has to wait because that eats resources. Pay attention not only to the download time of the HTML file but also to the loading time of your javascript, the speed of internal redirects and the DNS server speed. Tip: Google Webmaster Tools shows you the speed at which Google indexes your web pages and whether problems occur. Long parameter chains: In many online shops you still see URLs like shop.php? Cat = 3 & sid = 999383838393 & product = 786 & land = en or similar. Use so-called URL rewriting to convert this URL to readable forms like shop/category/product/blue-sofa. This is very important if you want to optimize a shop for search engines! A useful tool that you should use is Google Webmaster Tools. Google tells you where there are problems. Which websites can not be spidered and how Google sees your website. Rule 4: Internal linking A search engine takes a picture of a website. A search engine tries to "understand" how the structure of a web page is. How the web page is nested and structured. Help the search engine by editing your structure. Use navigation with text instead of using your navigation points graphically. Use a sitemap. This is not "Google Sitemaps", but really a normal sitemap. And keep in mind a good rule: Vary your link text. If you always use the same link text, a search engine can interpret this as spam. The best way to create a seo matrix is to assign a search term to each individual web page, and link to the website to be optimized from any other web page that contains the search term. You should check this article to find out more about tiered linking structures. Rule 5: "Content is King". This rule applies just recently to the popular search engine, Google. It would be conceivable to create a special workflow by publishing the article. As in the case of link popularity, the focus should also be on "organic" growth. The "organic growth" is also why customers should be looked after long term. Since you need to focus on your core competency, you do not have the time to worry about when which link was placed on your website or what cycles your website needs fresh content. Rule 6: Links, links, links, and links! Links are the "currency" in search engine optimization. The more links from other websites to your website, the higher they rank a search engine in the importance. The so-called off-page optimization ensures that a search engine evaluates the value of your website relative to other competitors as high as possible. The higher a search engine is, the higher the corresponding keywords are displayed in the search engine results pages. Until now, most search engine optimizers have opted for "on-page optimization", this optimization is becoming increasingly important - and the importance of off-page optimization is increasing. The most important parameter for good off-page optimization is the number and quality of links that point to your page. Google measures this popularity through the PageRank. Even if PageRank is not available for public anymore, Google still use it internally. Along with other 200 SEO ranking factors. Please avoid spamming. Go ahead and create good content or interesting tools that will get you "automatically" to the left of other websites. It is much better to use classic PR work. You want good users to come to your website. Getting more and more "legal" is so-called link baiting. This is the "begging" of links. But if you have good content or good content, begging for particularly fertile ground. Rule 7: Let the world know you're here! To date, websites have not been registered directly with any of the major search engines. There is a registration form on the Google website, but only the own website can be entered here. In practice, the robot moves a search engine along the links to a website and then takes the pages of the search engine. No links, no indexing. Google can, however, use Google Sitemaps to index your pages. This means that Google will now be able to transfer every file on the server for information, even important additional parameters are also available. So you can specify how often a file changes, how current the file is and how important it is. All this information has not yet been provided. This makes a lot easier for the webmaster of a website. However, Google Sitemaps ensures only quick indexing. Google Sitemaps does not improve your search engine positioning. Rule 8: Do not be too old-fashioned! Many search engine optimization experts are old-fashioned. You have read or heard a tip somewhere, and therefore follow this tip for years to come. What was to-day may no longer work tomorrow? Or even worse what works today may harm your website rankings tomorrow. For instance, web directories: Web directories backlinks worked great for many years but this technique was abused so it is now possible that a link can do more damage if you do not do it right. The same is true with the so-called OnSite optimization. There are still SEO experts running old school SEO. These include inserting keywords into legacy image tags, the excessive use of awards such as strong, bold, and italic, keyword density, and many other factors. Want to stay up to date with SEO trends? Check the 50 SEO Expert Roundup on what works in 2017. Search engines use very sophisticated methods. As far as search engine optimization is concerned, you already have 95% of the success, at least in terms of OnSite optimization, when you put your keyword in the title tag of a website, once in an h2 excellent heading and a few times (keyword density approx -4%) in the text. A good editor who writes professional web texts does this anyway. Rule 9: The right target group/keywords! Semantic searches get a growing weight on Google. How to determine the correct KeyWords? With a keyword research tool. For example, you can use an independent keyword research tool or Google's own Keyword Planner. A keyword research tool will show you which search terms are really useful to search engines. The Google Keyword Database allows you to enter only your website, and Google will then show you the search terms relevant to you. Analyze your conversions. Go to your traffic analysis program. For example Google Analytics. Go into sources and see which keywords add a conversion to your web page by organic search users. These keywords are similar to a keyword database and you already have a very good keyword base. Rule 10: Have patience and analyze! I know a lot of SEO Experts, who read in a forum any "hot tip" and then implement it. If you see a few days later changes in the search results lists of Google you can do this on your changes made a few days ago. All search engines and Google, in particular, change the rankings of websites in very long time periods. Until a link from another website hits your website, months may pass, because Google must first index the link, which takes time and then iteratively takes it into account only at the next evaluation round. Hope this ten SEO rules will help you have a clear understanding of how the search engine works and how you can optimize your website for better visibility. If you have questions regarding SEO please check our SEO Forum. We answer all the questions from our members. You like to write about Investments, Online Trading, Finance, Business, Digital Marketing or Crypto-currencies? Check our Write for us page. We'd love to share your knowledge with our audience.
  9. 1 point
    In today's global market, it is not enough to just have a digital existence. To capitalize on the opportunity and captivate real, live human readers, an optimized, functional, interactive site is vital. Unfortunately, the web is swarming with inadequate website designs that overlook both the content and technical mark. It is time to end bad sites, once and for all. Let us take a look at how clients and programmers devote this trend of low-quality sites and pinpoint new design and development criteria in 2019 to help end this vicious cycle of"all-surface-no-substance" websites. 2019 Website Feature Checklist Prepared to place an actionable strategy in place to redefine the new normal for 2018 websites? Listed below are nine non-negotiable standards (and two bonus hints ) to execute on your own site: 1. Fast Loading No one wants to wait (and wait and wait) for your website to load. Design websites with prompt loading times for all users on all devices (even those with slower Internet connections). You may use GTMetrix , Pingdom or Pagespeed Insights by Google to look at your website speed and find out how you can improve. Whether it would mean something as drastic as changing to a faster web hosting provider or just optimizing a few images on your pages, these tools will help you find out which aspects of your website need improvement. If you are on Wordpress you should follow this tutorial to optimize loading time of your website. 2. Mobile Ready Virtually everybody uses smart devices on a daily basis. Make an engaging, mobile-friendly design your audience can access whenever they want, wherever they roam. Use Google Mobile-Friendly Test Software to find out if your website is mobile ready. 3. Tracking Enabled Analytics thing - it is the best way to determine that your site is, in fact, doing its job. The final design should incorporate performance to gauge key indicators like traffic, goals, and conversions. 4. SEO Savvy Do not underestimate the power of optimizing your website for both search engines and people. Develop compelling, readable content to your followers. For the search engines, always include all important on-page search engine optimization tags and components, including schema and XML sitemaps. If you are on Wordpress, install WP Schema Pro plugin to take care of everything related to Schema.org 5. Powered by a CMS We are not quite done with the power of the written word just yet. Consistently publishing new, original content not only captivates your audience, it may deliver invaluable, long-term electronic marketing momentum. Contain a backend Content Management System in the layout so customers can post and edit content as needed. 6. Conversion Optimized Have a conversion-centric customer ? Employ tools for generating campaign landing pages into your own design. These designated pages may keep your readers moving through your site and direct them to schedule an appointment, request a product demonstration, and also make a purchase. 7. Email Marketing Yes, email marketing is still something - and an extremely effective thing in that. A website's email capture forms should sync with the client's email marketing system for easy access and link. 8. Social networking Never miss a chance to leverage the power of social networking. Integrate all relevant social networking platforms in your design. Allowing users to rapidly access social networking pages from the site immediately broadens a brand's reach and helps increase traffic and visibility. 9. Strong Safety Never endanger on-site security. Every design should consist of basic privacy and security protocols, such as basic security checks, to protect the user and client data. This concludes the non-negotiable part of our 2018 site design guidelines. But, there are two bonus tips to consider when creating a website: 10. Progressive Web Apps Savvy web designers, intrigued by the effect programs have on mobile media platforms, have successfully blended the very best web and program features into a hybrid called Progressive Web Apps. Expect to see Progressive Web Apps out in full force throughout 2018. As a developer, think about including a variety of features into your design like splash screens, push notifications, and animated webpage alterations to elevate overall UX. 11. Machine Learning And Artificial Intelligence (BONUS) Yes, actually. Artificial intelligence is no more a futuristic high tech term and has worked its way into our everyday vernacular and internet experience. Do not believe me? Have you ever posted a query to Siri or Alexa? I rest my case. Adobe's Sensei is delivering AI tools to several web design programs worldwide, which makes it a more accessible, available source. Conclusion 2018 will focus on a change towards simple, functional, and innovative designs. Implementing these (relatively painless) criteria as a non-negotiable design baseline may have a substantial effect on the way we do business and connect with prospective customers online for optimum ROI with each user engagement.
  10. 1 point
    Yes, cryptocurrencies, again. It’s the talk of the day, a live history and, stay in your seat, but perhaps an end of the financial and social system as we know it. Yet, it feels as only a few understand cryptocurrencies’ deep foundations, how it works and where the notion heads for. We gathered cryptocurrencies experts, real experts. They know the technology, the conflict inside the Bitcoin world, the aspiration, the obstacles and much more. Meet The Experts Please tell our readers about yourself and your company. What is your first experience with Cryptocurrencies? What is your relation to the cryptoworld? Mr. Rosenfeld: I’m a mathematics M.Sc. graduate of the Weizmann Institute of Science, specializing in machine learning. I have worked as the head of research of the internet startup Similarweb, where I was in charge of developing algorithms for measuring connections between websites and analyzing web traffic. I first heard about Bitcoin in March 2011 from a blog post on lesswrong.com. Shortly after I’ve quit my existing job to focus exclusively on activities in this area. Among other things, I have established the Bitcoin community in Israel, founded Bitcoil – Israel’s first Bitcoin exchange service, and performed mathematical research on the algorithms that underlie the functioning of the Bitcoin and blockchain system. I now serve as the chairman of the Israeli Bitcoin Association, a nonprofit organization with the goal of maximizing the benefit that the people in Israel gain from the Bitcoin/Blockchain technology. Mr. Herzog: Eyal Hertzog is a venture-backed technology entrepreneur for over 20 years. Since 2014 Eyal has been working in the cryptocurrency space, beginning with AppCoin, empowering local communities with local currencies, and now Bancor Protocol, an on-chain, fully decentralized conversion solution between tokens connected to the network, through a low-cost, perpetual and adjustable smart contract liquidity mechanism. Bancor successfully completed a record-breaking token sale in June 2017, raising over $153 million for BNT, the Bancor Network Token, which serves as the hub connector for the Bancor Network™, a decentralized liquidity network allowing every integrated token to be instantly converted to any other, with no counterparty. In addition, Eyal is a talented piano and bass musician and enjoys windsurfing and snowboarding in his free time. Mr. Beigel: I first got acquainted with Bitcoin when I was basically out of a job in April 2013. I remember reading an article on TechCrunch called “Bitcoin: How An Unregulated, Decentralized Virtual Currency Just Became A Billion Dollar Market”. After reading a bit about Bitcoin I got hooked, downloaded a Bitcoin wallet and bought my first Bitcoin. Later on, I decided to create an information website since I figured what better way is there to learn about something than teaching it to others. Today 99Bitcoins (which was officially founded in January 2014) serves almost 2 million readers each month who are looking to take their first steps into Bitcoin and cryptocurrencies. Ms. Torteman: Deloitte’s global experience with blockchain technology started with Blockchain 1.0 back in 2009, when the major focus was on the bitcoin and other cryptocurrencies application, and developments were mostly concentrated around payments implications. Ever since throughout the “evolution” toward the Blockchain 2.0 and to the Distributes Ledger Technology (DLT), Deloitte has been operating substantially as a thought leader to encourage cultural and market education of the DLT business potential, and in developing proofs-of-concept and production-ready solutions across different sectors. Industries ranging from the Financial Services to the Industrial Sector, Retail and Distribution, Supply Chain, Life Science & Health Care, State Governments, Telecom, Real Estate, Energy and Resources, Automotive, Media, and others. Up until today, Deloitte has launched globally over 45 POCs exploring different blockchain application, in use cases such as International Trade, Supply Chain, Cross-Border Payments, KYC and others, and holds many strategic collaborations with many of the world’s leading blockchain players. Deloitte operates today 4 blockchain labs globally, devoted to developing, delivering and deploying blockchain business application. We offer diverse practices and professional services to accompany both blockchain initiatives and startups, as well as enterprises and corporates. Mr. Assia: I started trading when I was 13 years-old when my father taught me about the markets, and have been fascinated ever since. My brother and co-founder Ronen Assia who comes from an industrial design background used to say that I have the hobbies of an accountant and how he understood nothing from all the screens and charts in my room. It was clear to us from the beginning that the global markets and economies were connected to one another, yet somehow 99% of the world was disconnected and disengaged from this ecosystem. In 2007, we invented eToro under the vision that we wanted to open up the global markets for everyone to trade and invest in a simple and transparent way. Today, eToro is a global trading and investing platform, with over 6 million registered members and thousands of new accounts opened each day. eToro’s mission is to revolutionize the way people access the financial markets. We started looking at Bitcoin in January 2011, after a long romance I had (and still do) with creating new and better currencies for the world. Back then we bought some Bitcoins and tested the technology – which fascinated us. In September 2012, we started a project which became www.coloredcoins.org, the main mission of this project was to enable anyone to create additional currencies to be traded as P2P assets on the blockchain exchange. When we started writing the specifications of the new colored coins protocol – we started working with Vitalik Buterin, who later on decided to start his own path and created Ethereum. When we realized that in order to build the coloredcoins infrastructure we will need to invest a lot of money and it’s premature for the core business of eToro, we decided to spinoff coloredcoins, and since then Colu coin has raised more than 15M USD and launched virtual currencies for local communities. As cryptocurrencies are considered to be an alternative to central banks and Fiat money, how do you see cryptocurrencies integrate into our financial system in a regulated and responsible way? Mr. Rosenfeld: I believe cryptocurrencies are a challenge for regulators and will continue to be so, and that is a good thing. In general, I believe that less regulation is needed than the one that we currently have, but so far the technology for a less-regulated financial system did not exist. The advent of Bitcoin and other blockchain applications necessitate rethinking the goals of regulation and how the current approaches should be adopted. The first step is that cryptocurrencies are used without a clear regulatory framework. The next step will be that the traditional framework will be expanded to encompass cryptocurrencies. However, many of the existing definitions were not intended to cope with the new concepts that have been introduced; and eventually, completely new frameworks, which are appropriate for this new economy, will have to be devised. In the following decades, cryptocurrencies will coexist side by side with traditional currencies, but it is plausible that within 30-40 years, they can replace them completely. Mr. Herzog: I believe that this will be a long process and we can also learn from the process that we’ve already seen take place on the internet. For example, many services that were heavily regulated, such as radio and TV, migrated into digital networks and took on new forms in terms of content creation, approval and distribution. This created a very different landscape that could not be easily compared to the previous reality and so required new thinking around how to best protect consumers while upholding freedom of speech among other considerations. So the regulations we have today for the financial sector, which is in many ways designed to protect end users and customers from fraud and other dangers, may not be relevant to a new reality of an interconnected world of cryptocurrencies. It will likely require a different set of tools, different types of protections and different thinking. Mr. Beigel: Sure, I think many currencies will jump on the opportunity to solve major banking issues just like Ripple is doing. Also, I personally believe Bitcoin will become regulated eventually. That, of course, doesn’t mean everyone will follow regulations (the same way people avoid regulation on US dollars), but it will eliminate a lot of the fear surrounding Bitcoin and cryptocurrencies in general. Ms. Torteman: Cryptocurrencies interests across the Financial System worldwide is indeed on the rise. More than 80% of the world banks today are experimenting with blockchain and bitcoin technologies, and this figure is predicted to increase in the coming years. Government organizations worldwide are exploring the use of blockchain technology to improve their operations, where notable examples include Japan who approved this year recognizing bitcoin as a legal method of payment while also categorizing it as a kind of prepaid payment instrument; The U.S. Federal Reserve plan to issue a FedCoin cryptocurrency which will provide two way physical convertibility between the fiat money and electronic reserves, and in China, the National Central Bank (PBOC) is developing its own digital currency. Market adaptation of the bitcoin within stock exchanges worldwide is increasing as well, as bitcoin has proven its practicality and viability as a safe asset with the potential to serve as a counterpart to economic uncertainty, leading to both investment firms and individual investors to continuously purchase bitcoin. Despite these amazing developments and the wide advantages cryptocurrencies brings, their successful implementation and cross-global adaptation face a number of challenges and critical questions. First, in terms of theory: cryptocurrencies are neither intrinsically valuable, like gold, nor do they have roots in a commodity expressing a certain purchasing power. What kind of economical long-term impact would yield their mass global adaptation and their potential replacement of existing monetary paradigms? Cryptocurrencies represent the first time that a societal function such as the transference of funds, thought to require a trusted party, is replaced by algorithms and protocols. Will these adaptations change our existing global monetary system? Do we need to redefine how we understand economics today? And will other societal functions such as Law, Government, Corporation, and Academia follow suit and be replaced? Second, there remains considerable uncertainty in many markets over the future of the regulatory environment, and whether cryptocurrencies are considered a foreign currency; a commodity or asset, treated like goods; or represent a completely new form of currency which requires a whole new financial paradigm. As modern currencies have always been created and regulated by national governments, what would be the implications of shifting from this “historic model”? We believe that answering these questions and others is essential for the true integration of cryptocurrencies into the financial system, and we are seeing that regulators worldwide are indeed exploring these issues. Mr. Assia: The technology that powers Bitcoin and other cryptos, is a disruptive invention in the computer science field, called the blockchain. As a computer scientist myself, I believe this technology is comparable to when I first discovered the internet in 1995 and learned about TCP/IP. It’s as big invention as electricity and the internet; While new technologies might disrupt it, there is a clear network effect and first mover advantage when launching this type of technology. I believe that governments will have to adapt to blockchain technology. In a recent research paper that I read, it stated that a significant number of central banks in the world are already looking at blockchain technology, and due to the gravity of blockchain it will be inevitable that they will have to adopt it. Bitcoin and other cryptocurrencies are under pressure since the beginning of 2018. What are the main reasons and how do you think cryptocurrencies will perform in the rest of the year? Mr. Rosenfeld: We’re seeing now the aftermath of a textbook bubble in the price of Bitcoin and other cryptocurrencies. The hype and media attention outpaced the capacity for growth in the fundamentals, leading to inflated expectations. During the peak, we’ve warned that the bubble would likely burst, and it did. This is all par for the course and we’ve been there before – there was a major bubble in Bitcoin’s price in 2011, and twice in 2013. In the long run, I expect continued growth in all parameters. What happens in the short run is anyone’s guess, but I hope that 2018 will be the year where we get much more regulatory clarity and the adoption of new exciting technological improvements to Bitcoin such as the lightning network. Mr. Herzog: The prices of cryptocurrencies have been volatile historically. This is a new and unfamiliar space, with limited successful case studies and a lot of speculation, so investors sentiment can change quickly. Current sentiment seems to be on a positive trend but until we witness more successful examples of blockchain solution, it is expected to remain highly speculative. Mr. Beigel: The main reason for the pressure so to speak is mainly government regulation. That’s actually a good thing because it means Bitcoin is becoming more and more mainstream. What we should be focusing on is not the fact that the hype has died down but rather the fact that even with all of this pressure Bitcoin is still growing in adoption day by day. Other cryptocurrencies are just following Bitcoin’s lead as far as I can tell and at the moment I personally don’t pay a lot of attention to them. My guess is that 2018 will be the year of Bitcoin regulation so to speak, and that will lay the foundation for mass adoption once the next price spike arrives. Since by then it will be considered “normal” to buy Bitcoin. Mr. Assia: The early part of the year is historically a tricky time for cryptocurrencies, but speculation about regulation in recent months has also been weighing on the market. Even long-term investors have been tested by continued sideways price movements. But it’s important to remember that cryptocurrencies are in the early stages of development, so these cycles are to be expected. We expect to see the price of cryptocurrencies continue to rise over the long term, although price volatility will remain a feature while the market matures. Bitcoin prices rose exponentially during 2017, creating bubble talk. Although cryptocurrencies suffered a sharp drop in prices during 2018, do you believe that the current prices actually reflect the real value or perhaps prices are overvalued? Mr. Rosenfeld: It’s no secret that currently, Bitcoin is used for speculation much more than for actual commerce. While this remains the case, the exchange rate will be volatile and there will be no clear-cut answers to questions about the sustainability of any given price point. It also means that Bitcoin price is strongly tied to the probabilities of different future scenarios, rather to actual current usage. In the most optimistic projections of Bitcoin replacing all existing currencies, the price per unit can easily surpass $10M of today’s USD. A price of $5000 per bitcoin represents a chance of 0.05% of this happening, which I think is not completely far-fetched. Mr. Herzog: I actually don’t think that there is a specific right value for Bitcoin because the value of Bitcoin is basically a speculation. It’s the current sentiment of the people that are interested in or trading with Bitcoin regarding the future of that particular cryptocurrency in relation to the evolving blockchain landscape, such as what role will Bitcoin play, how big will it be, how fast it will get there. I think these are wild speculations and the potential is unprecedented because we are talking about a product that can compete with money itself as a solution for commerce. So you can expect any kind of jump in prices at any point. I think it’s important to mention that even though it is volatile and it has been very volatile throughout its lifetime, the long-term direction is quite clear. I remember many people talking about the stock market in the same way, that even though it may be volatile and may drop from time to time, the overall long-term prospects are very positive. So I think that this is a similar situation and I believe that in the long term, cryptocurrencies will continue to gain in value, while it is unlikely to predict any specific one. Mr. Beigel: The previous year and this year as well:) I actually believe Bitcoin is undervalued. I think that if we want Bitcoin to serve as some sort of reserve currency then its price should be much higher than what it is at the moment. Ms. Torteman: There’s clearly a lot of interest in the crypto world, reflected by the continuing rise of the bitcoin value. We think that bitcoin and other cryptocurrencies high volatility of prices represents some of the challenges these currencies are facing, caused first due to the regulatory uncertainty, the differentiation of governments acceptance, and due to the entrance of many “non- crypto community” newcomers, which don’t necessarily hold a thorough understanding and hence are much more influenced by any external developments. Mr. Assia: The big players are still on the fence, most of them have not invested in cryptocurrencies yet. Since the supply of Bitcoin is limited, and there are still very big pockets that have not started buying yet, I think we are still in the early days of cryptocurrencies and we won’t see the full value for a long time. ICO’s are a legitimate new way to raise funds and its popularity increases significantly during 2017 &2018, what do you think is the correct way to approach ICO’s? Should it be regulated? Mr. Rosenfeld: I believe things should only be regulated as little as possible – but that said, the current trends in ICOs clearly highlight the problems that regulation was intended to solve, and what can happen in its absence. There are 3 key problems we can identify: Investors in ICOs don’t get actual company stock (which provides well-defined rights and benefits), but rather tokens of questionable long-term value. The ICO market is bubbling, and funds raised by companies are an order of magnitude higher than appropriate. ICOs are marketed to innocent laymen, who are unable to discern the above two problems and are tempted to invest indiscriminately, fueling the bubble. To become legitimate, ICOs will need to start offering company shares instead of tokens, be more transparent, and set sane limits on the funds raised. Mr. Herzog: Token Generation Events are providing an amazing new solution for an innovative project, and in a digital format and liquid format, we’ve never seen before. It’s like comparing the printing press to the Internet. Similarly to above, the regulations that are in place today did not have this specific technological environment in mind, and so will likely undergo evolution to be effective for this new reality. Until we get there, it would be great if the industry could self-regulate in order to help both participants and regulators find the best path forward. Mr. Beigel: Definitely. At the moment the ICO market is a complete disaster in my opinion. People are investing their money only because of hype and probably less than 5% are actually doing their due diligence as they should be. Too many people are taking advantage of this situation and the lack of knowledge about cryptocurrencies to make a quick buck. I really hope the ICO mania calms down because a lot of people are going to lose their money the way it currently looks. Ms. Torteman: 2017 was indeed the breakthrough year of the ICOs with investments raising over $3 billion USD, compared to $300m the previous year (the sums reflects the value at the issuing). 2018 is a continuation of the trend. ICOs are interesting vehicles as they enable monetization to open code initiatives and consist another complementary element to the “blockchain philosophy” by serving as a token that represents some kind of value. ICOs defiantly represent an aspect of the consolidating “New Economy” as a new investment vehicle which expends and innovate the existing fundraising methods, and its effects have the potential to influence and innovate traditional methods as well. We in Deloitte IL see the cryptocurrencies evolution as part of an economic and social development and operate to assist ICO enterprises with the standard business establishment of their operations. We currently accompany multiple ICOs initiatives of Startups, Tech companies, and VCs with diverse professional business services such as Accounting, Taxation, Business strategy and more. Similar to other new technological developments, it takes some time for the market and for institutions to understand the advantages and disadvantages and to react accordingly. We believe that given the continuously growing volumes of ICOs it is essential to define standardization for the process and to make sure certain concrete criteria regarding the commercial, technological and financial details of the new ICO, as well as its potentials investors, are well defined. Regulation can also assist in preventing frauds and hacker’s thefts, and in preventing potential money laundering. Until the process will be standardized, potential investors interested in entering an ICO should carefully study the company and its product, and conduct sufficient due diligence before entering. Mr. Assia: ICO’s are an innovative platform to raise funds for companies but before one decides whether they want to invest, they should perform an appropriate level of due diligence so they are comfortable with the investment. I believe that in the medium-long term, regulators will find an adequate balance between innovation and protecting investors, in a way that enables innovative models to grow to disrupt obsolete areas in the financial services. Bitcoin’s community suffered many divisions and conflicts so far. Do you support one decentralized Bitcoin currency or the notion of other Bitcoins (Bitcoin Cash, Bitcoin Gold, etc) as well? Mr. Rosenfeld: I happen to be a pioneer in recognizing the prospect of Bitcoin splitting into several currencies, and my series of blog posts on the matter starting over two years ago which, to the best of my knowledge, the first time anyone has seriously considered this. I do strongly prefer that there will be one currency, and right now I prefer it to be according to the vision of the Bitcoin Core team. But I recognize the fact that other people disagree, and I believe that if we find ourselves unable to reconcile these disagreements, splitting the currency is a healthy thing to do, with each of the forks have the right to coexist peacefully with the others. Mr. Herzog: I believe that having multiple currencies used by different groups using different technologies and trying different ideas in different models is actually a good thing. I think this is how evolution occurs faster when various groups try multiple different options to see which ones work best. So I’m not a big fan of this monolithic model of one single currency in the middle. I don’t think it works as well. I think that what we’re seeing with Bitcoin is actually a leadership challenge. There are different interested groups and those interests are pulling Bitcoin in different directions. And I think it’s very hard to make a progress or make important decisions to move forward quickly in this way. Now, given that cryptocurrencies and blockchains are very young technologies, I think we still have a very long way to go, and a lot of improvement to make in order for these to be useful for the average person. So I do think it’s really the best thing that can happen that several hard forks will lead to several diverse teams compete with different approaches. Mr. Beigel: In general, I support the market, and the market at the moment shows support for Bitcoin Core. Also, after reading quite a lot about the matter, I believe that the Bitcoin Core team are the most capable team to lead Bitcoin forward. There are many who criticize Bitcoin as a tool that can create frauds, what is your opinion about that and what would be the best way to prevent it in the future? Mr. Rosenfeld: Bitcoin is actually much less suitable for illegitimate uses than is commonly believed. Its pseudonymity strikes a good balance between a degree of privacy, and the ability to spend resources on tracking any suspected illegal activity. In any case, Bitcoin-related crime should be condemned and fought just like any other kind of crime. Like any technology, Bitcoin can be used for a lot of good but also for evil. It is rarely a good idea to write a technology off just because of the latter and “throw the baby out with the bathwater”. Mr. Herzog: I think that there is definitely a risk of people using Bitcoin for unsavory tasks or purposes. We’ve seen it used for ransom and other activities which are illegal in many places. And I believe that the same thing was said about the internet in the beginning, that people might use it to connect terrorist cells, defraud people or other unwanted behaviors. And of course all of these things did and do happen on the Internet, and yet, generally people would likely still prefer the risks than losing the benefits of having this technology. While it’s easy for us to think about all the negative things that a new technology can bring, it’s actually harder for us to realize and envision all of the positive things it can bring as well. It is likely that eventually, we will be much more appreciative of the benefits blockchain technology is bringing to society, than the inevitable risks. Mr. Beigel: I find it amusing how people blame Bitcoin for fraud. It’s like saying that dollars create bank robberies. People who make such claims seem to be affected by the FUD (fear, uncertainty, and doubt) created by the media instead of thinking for themselves. Sure, Bitcoin can be used for paying a ransom, but so can Euros, British pounds, and Dollars. You don’t see anyone banning those currencies. Having said that, there are 2 main ways to make Bitcoin safer for the public: Continued development of the Bitcoin protocol and Bitcoin services that make it easier and safer to use Bitcoin. Market education – The internet wasn’t safe back in 1994 and isn’t a safe place today. However today, people are more educated about the risks involved in the online activity. The same will happen for Bitcoin, I’m sure of it. Mr. Assia: I don’t think Bitcoin creates more fraud than other segments of the financial sector. People have learned to abuse every invention that humanity has created since the dawn of history, but it didn’t prevent humanity from keeping on innovating. I believe that as long as the Bitcoin community grows, and more people and institutions are getting involved, regulators will create a clear regulatory framework that will strengthen the ecosystem and minimize fraud. Regulation has continued to be main the main catalyst for cryptocurrencies’ legality and price fluctuations. China, Japan, Russia, South Korea and other leading economies are the driving force of cryptocurrencies regulation. How can you evaluate the current situation? Can you vision a global regulation of cryptocurrencies? Mr. Beigel: At the moment it’s hard to assess since each country is acting on its own accord. You don’t see countries “copying” regulations of one another. In the end, I do believe some sort of main guidelines will emerge since the world is moving toward globalization of taxation but it won’t happen in the next year or so, it’s just too soon. At the moment each country is dealing with itself with how Bitcoin and other cryptocurrencies are disrupting their own sovereignty. Mr. Assia: Governments across the world are looking into how cryptocurrencies are affecting consumers and the best ways to regulate them. The recent G20 summit suggests that some international cooperation is possible, but it’s too early to say whether a global regulatory framework is on the cards. Ultimately we are supportive of appropriate regulation for cryptocurrencies, both to protect customers and help secure the long-term future of the industry. Mr. Herzog: There seems to be more clarity in some of the jurisdictions such as Switzerland and Singapore, where we can see the industry thriving. I believe that it is a matter of time until more jurisdictions will recognize the potential of the technology and embrace it. The less welcoming jurisdictions will experience talent drain and slower economic growth. It’s pretty clear that if a country would choose to block the internet 20 years ago, it would have a devastating effect on its economy. Banning blockchain technology would probably result in an even worse setback for any country that chose to do so. Mr. Rosenfeld: Over the next few years I expect to see countries adopting Bitcoin and cryptocurrencies in general as part of their existing regulatory frameworks. Since those differ by country, each will have its own approach to Bitcoin, we will not see a global “one size fits all” treatment. It might take a decade or more to construct entirely new frameworks specially tailored to this new innovation. Progress in regulation can definitely boost mainstream adoption while making it difficult to abuse the technology for criminal purposes. How do you see the crypto world evolution in the future? Mr. Herzog: I think that the first killer app of cryptocurrencies was Bitcoin, a decentralized, permissionless private currency. Unfortunately, the best feature of Bitcoin also challenges its brand, because if you have a permissionless, private currency then it works best for things that are unpermitted or that you would like to keep private. For other things, credit cards actually work better. They have significant advantages such as they are safer, easier to protect, harder to steal and more accessible to most people. The next killer app we’ve seen develop is crowdfunding, specifically on Ethereum, thanks to smart contracts. I believe that we will continue to see growth here and the attraction of new entrepreneurs, investors, technologists, and participants to space as a result. From there, the next big innovation will emerge. Mr. Beigel: 2018 is going to be super exciting. I think we will witness Bitcoin’s transition from the early adopters to the early majority, governments will start taking a stand on cryptocurrencies and hopefully, cryptocurrencies will become more dominant in everyday transactions. Mr. Assia: It has been a breakthrough year for cryptocurrencies and I see this continuing in 2018. The crypto markets will get more mature, innovation will rise along with new internal and external regulation, which will help create a more stable market. In addition, we will experience the first government to POC blockchain technology in the core technology of the financial services. It will no doubt be a fascinating market for cryptocurrencies. Mr. Rosenfeld: Over the next few years, we should see steady growth in all parameters – more businesses accepting Bitcoin, more startups developing new blockchain applications, more users, more regulatory clarity, more academic research, and of course a higher exchange rate. In 20 years, I expect that when you go to any shop in the world, you’ll be sure that it accepts Bitcoin. In 30 years, when you go to a shop, you won’t be sure that it accepts the local currency. Ms. Torteman: We believe that we are standing in the middle of one of the most interesting technological developments of the past decade. The blockchain is to value, what the internet is for information. It is an enabler, applicable to diverse industries. We see cryptocurrencies as representing the first wave of the technology, where the big potential for cross industries adaptation across different use cases will be DLT based. We predict that we will see in the coming years more industries continuing to explore and adopt blockchain based solutions. Organizations will further continue to explore scenarios in which blockchain could reinvent parts of their operations, value chains, business models and even products, and will continue to invest resources and to discover how blockchain could help bring new efficiencies to costly, slow, or unreliable transactions, and to introduce new models for partnership and collaboration. Business, government, and society are built on trust. As such, any promise to use modern computing principles to transform how we achieve and apply trust is indeed, disruptive.
  11. 1 point
    Promoting your logo and increasing brand awareness for your business is one of the most crucial steps to long-term success. And in order to achieve this success, you need to focus on customer retention. If fact, customer loyalty and retention rates over time are two factors used in determining overall business growth and business model sustainability. Creating promotional products of all kinds, and using your logo with them, can positively increase these metrics. However, not all promotional product strategies are created equal. Find a Product that Fits Your Brand's Message Before anything else, find a product or a few potential products that would fit the message of your brand. Don't give away random things just because they seem "cool." Find something that would remind a customer of your brand. You might even go with something that fits with your product line or adds a new "feature" to an existing product. Get Something Useful (and Give it to the Right People) If you make software for application developers, give them one of your new custom mouse mats. If your target market spends most of their time outdoors, offer them branded sunglasses. Find something your audience can use in their day to day life- even if it's consumable. If your customer or prospect can use what you give them, they'll probably see your logo less often. If you provide them with something they find to be useless, it's likely to end up in the charity bin. Use Branded Products to Promote or Assist a Great Cause All great businesses have core values. What causes and organizations can you team up with that share those values? Can you use your promotional products to raise awareness in addition to spreading your logo and company message? Create an Alliance with Another Brand hat products would work symbiotically with yours? Can you find another brand that has similar ideals that might team up to create a stellar promotional item or item set? For instance, if you offer high-end tea, you could sign up to have a set of branded, borosilicate cups etched with your logo. Then you can create a jointly-branded tea sampler for the glassware company to use as a promotional item. The brand exchange serves as a recommendation for you to the other company's customers and vice versa. This method, if used with compatible brands and products, can be highly effective – potentially doubling your pool of customers. Create a Surprise or a Surprising New Feature Some promotional products can seem a little tired: pens, mugs, t-shirts, etc. If you can come up with something surprising, or find a unique way to use a product that's common, your customer might just be impressed. In fact, you could even take a hint from another company. Candles with gemstones hidden inside are nothing new but what if you put Associate Your Logo and Brand with Another Activity What do your customers love to do, even when they're not using your products? What are they passionate about? If you can identify a few of these things, you're well on your way to creating a promotional product that they'll love. For instance, during the Halloween season,Netflix came up with the idea to allow their customers to create a doorbell that played the theme song to their favorite show. Similarly, animation brands create easy to fold, papercraft action figures for their customers to put together and display. The critical point here is that you don't always have to give away a product with high physical value – it has more to do with what your fans value personally and would appreciate. Branding is often more about culture an emotion than it is about a monetary exchange. Create an Experience Around Your Logo and Products Capitalizing on that emotional pull can bring the highest overall return, too. Your logo and promotional products can be used as a reminder of an experience your brand provided to its customers and prospects. Creating a members-only event for your best clients is a good start. Open experiences, like Ikea's kitchen experiment , can create buzz, too. Creating any event, even something as small as a street stall can give you the chance to use innovative promotional products. As big a brand as Colgate is, one of their most memorable and noteworthy campaigns came from handing out ice cream and candy on the street. Inside the ice cream bars were toothbrush shaped sticks engraved with "Don't Forget – Colgate." Then, once the event is over, you can hand out an item that epitomizes the experience. It could be something as simple as a sticker pack, or as nuanced as a personalized WordPress plugin. There are creative, memorable options for every kind of business, no matter how small.
  12. 1 point
    Being a student is not easy. Other than the assignments that take up a lot of your spare time, there’s also the problem of money and high tuition fees. While college is supposed to be a time for making friends, going out, and traveling, you can’t possibly have fun if your pockets are empty. To fully enjoy your college life, you need to start making some money as soon as possible. Seeing as a full-time job would be too demanding, we think your best bet would be to use your skills to start your own small business. To help you out, we’ll talk about the best seven low-cost business ideas for college students. 1. Sell Used Furniture At the end of their college years, most students don’t bother to take their furniture with them. Most of the time, they simply leave their used pieces of furniture in their rooms or out on the street. You could use this situation to your own benefit by talking to the students who are about to leave campus and offering to take those items yourself. While the furniture used by students is generally not expensive, you’ll get a 100% profit by selling it, considering that you won’t pay anything for it. 2. Become a Mover Since we’re on the subject of furniture, another great way to make money on campus would be to help other students move. Every semester, many students need help with moving their stuff in and out of campus. And you should be there to take advantage of the situation. Seeing as professional moving service charges a lot, students will always be glad to find a cheaper solution. Even if you ask for half the money a professional mover would demand, you’ll still make a pretty decent sum. Of course, to be able to keep such a business running, you need to be in a good physical condition. 3. Babysitting If you know how to take care of a kid, babysitting can be a great way of making some easy money as a college student. The demand for this job is very high, seeing as people will always need someone to take care of their child while they’re away. The biggest advantage of this business is that it only takes a few hours of your time every day. And if you like kids, you may even enjoy it. Before getting into it, a good idea would be to take some babysitting classes. 4. Become a Tutor Since you made it to college, it’s pretty obvious that you know a lot of things about many school subjects. So why not get the most out of it and become a tutor? It goes without saying that you’ll have to charge less than an actual teacher. But with your level of knowledge, you’re bound to be an excellent tutor for any school or high school student. You already know the content of their lessons, so provided that you’re good with kids and you know how to explain stuff, you’re good to go! 5. Fixing Computers Students and young people, in general, are quite experienced when it comes to computers. You could use this knowledge to start a low-cost computer repair business. Whether it’s software or hardware issues, people will always need help with their computers. And you should be there to give it to them! In most cases, you’ll get paid for doing some really simple work, like reinstalling a program or recovering an email password. 6. Creating Websites and Apps Speaking of computers, if you know how to build websites or mobile apps, you may earn quite a lot of money from the comfort of your own home. A lot of companies are ready to pay freelance web designers to build a website from scratch. And if you have a solid idea for an app, you could create it and earn money from downloads. If you’re passionate about web design and app creation, you’re bound to enjoy this gig a lot! 7. Promote Events Everyone knows that college students are very interested in all sorts of events like parties or concerts. Event organizers are always in need of people to spread the word about such matters. If you’re interested, you can get paid to do stuff like selling tickets, handing out leaflets, or promoting events on social media. The possibilities are endless, and you won’t have to work very hard! We hope you liked the low-cost business ideas we proposed and that at least some of them will be to your liking. No doubt, in the end, it all depends on your specific skills and qualifications. All in all, each of these gigs can be started with little to no money, and none of them requires a lot of time and effort. If you’re serious about your small business, you’ll surely be able to make a decent living. So, good luck! We do hope you enjoy your college days to the maximum! Author's Bio: Kevin Nelson started his career as a research analyst and has changed his sphere of activity to writing services and content marketing. Currently, Kevin works as a part-time writer at the BreezeWriting. Apart from writing, he spends a lot of time reading psychology and management literature searching for the keystones of motivation ideas. Feel free to connect with him on Facebook,Twitter, Google+,Linkedin.
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