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  • Dennis#MD

    Why Domain Authority is Important for your website and How to improve it

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    Most of the website owners and bloggers have a common goal, to make their website rank higher in the search engines, such as Google.

    There are numerous web metrics but one of them has particularly become more important in the SEO world. This metric is known as Domain Authority (DA).

    If you are into online marketing, you must have already heard about it. By definition, DA is a grading metric or score, that ranges from 0-100. It is used to determine how well any website can rank on search engines, such as Google.

    It is likely that a website which has a high Domain Authority score will rank higher in SERPs (Search Engine Result Pages). If you have a business website, or a blogging website, you should focus on improving Domain Authority to boost your overall site performance.

    In this article, I have mentioned the tips through which you can increase your site's Domain Authority. But before moving ahead, let’s first see why it is imperative to increase the DA of your website.

    The Importance of Increasing Domain Authority of Your Website

    Increasing your DA increases the chances of your site ranking higher on Google or any other search engine. A website which has low DA ranks, lower than sites which have higher a DA, regardless of them having less engaging content, is bound to be out of sight for consumers. Thus, DA is crucial for ranking on search engines.

    Here is what you need to know about Domain Authority:

    • More than 40 signals are taken into account to calculate Domain Authority,
    • Websites that rank higher, tend to have a higher DA.
    • Higher DA leads to a high search engine ranking, resulting in driving more traffic.
    • DA doesn’t improve overnight; it takes time

    There are a number of things that can be done to improve your DA score. Sounds pretty good to you, right? Well, it isn’t going to be a cake walk, but is either as hard as climbing the Mount Everest.

    Tips To Increase the DA of Your Website

    DA cannot be stolen or purchased from any other website with a higher DA. In order to uplift your DA score, you need to have a great strategy, hundreds of thousands great content pieces, and the patience of a monk.

    If your DA is around 10 or 15, then it will be easy for you to raise it up to 30 or 40. But when it comes to growing your DA score above 50, the job becomes much tougher and pretty time consuming.

    Let’s look at the tips that would help you achieve a better DA score.

    1. Start Publishing Quality Content

    You should write great content to gain an impressive DA score. Unique and appealing content is valued everywhere, in the online sphere. If you wish to write content that has quality as well as value, you will need a good strategy.

    The length is not important here, as the uniqueness and relevance is what matters more.

    Always remember that “Content is king”. Content is something that attracts visitors, and therefore you cannot compromise on content.

    A good rule of thumb is to use videos, GIFs, and images, to make your content more interesting and appealing to your visitors, or potential customers. If you provide them valuable content, they will keep coming to you website.

    You can even make infographics, as they are embeddable in your content, and are more likely to go viral.

    Length is an important factor for a good content piece. Content pieces with 800 -1000 words, are considered to have a good length.

    2. Work On “On-Page" SEO

    On-Page SEO is a method of optimisation which plays a vital role in escalating your DA from low to high.

    It includes several technical factors such as page titles, keyword placement, or keyword density.

    Here is a checklist which will help you work on On-Page Optimisation, in a better way:

    • Heading tags- Use tags such as H1, H2, H3, etc. to highlight the main points.
    • Keyword density- Avoid stuffing keywords and keep the density between 0.5% to 1.5% of your content.
    • Targeted keyword- Choose a suitable keyword for your blogs. Go for long-tail keywords, as they are much easier to rank. Incorporate focus keywords once, in the first paragraph of your blog, if possible.
    • Permalink structure- Use permalink structure which is SEO friendly, that contains your focus keyword.
    • Meta description- Make sure to fill in the meta-description. Don’t just leave it blank. You should keep in mind that Meta description has your focus keyword in it.
    • Write titles which are keyword rich- The title should be attractive and keyword rich. It is better to start your title with your focus keyword.
    • Image optimisation- Optimise your images to improve your SEO status.

    If you are unable to take care of your SEO, then it will become tough for your site to rank well on Google. On-Page Optimization is the best method to attract visitors to your website, and proper SEO will increase your DA.

    3. Practice Internal Linking

    The epitome of internal linking is Wikipedia, which has a DA score of 100.

    Internal linking decreases the bounce rate, which means that your visitors spend more time on your site.

    Linking to your older posts, also makes your new post more informative and captivating. If you do so, make sure that you only link to those posts that are relevant to your current blog post.

    This will make search engine bots locate your site’s content, and  crawl through it easily. Interlinking allows both users and search engines to easily navigate your website.

    4. Remove Bad Links

    It is crucial to remove bad links on a regular basis that are affecting your site’s position on search engines. Removing spam links is as vital as gaining quality links.

    Keep your link profile spotless and clean. Many marketers don’t focus on this important fix, that needs to be done constantly. If you won’t reject the bad links which are harming your site bit by bit, then your position may suffer in SERPs.

    Bad links directly impact your DA, as it is compulsory to have a good link profile for a high Domain Authority.

    In order to have a good link profile, focus on generating quality links and removing bad links.

    5. Have Patience or Seek Help From a Digital Marketing Agency

    The domain’s age is a factor that increases your site’s ranking and DA score. If your website is 3 to 4 years old and is active, it reflects that it has been there for a longer time.

    It also means that you should not be worrying about your DA score, if your site is just one or two months old. Make sure to publish quality content on your website, and your DA will improve with time.

    If it doesn’t work, you can seek help from a digital marketing agency. A reliable Digital marketing company with a content management team, and SEO experts, can do wonders to make your DA reach its maximum, and bring in optimum results. Make sure you find a trustworthy Digital marketing agency, which has an extensive experience in the industry.

    Domain age is an important factor in SEO, but this doesn’t mean that newly launched websites cannot improve their DA and get higher ranking in Google. They surely can, but it will take more time and efforts, or expert help.

    So, have patience, implement these tips, and you would have your DA rising, bringing in more success to your website and to you.

    Edited by Dennis#MD

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