Every online business is looking to get on the SERPs, and the way to get that done is through competent SEO. There are several ways that you can improve your website’s SEO competence.
This is a both a boon and a bane because one on hand, there are a lot of methods through which you can get your website ranked well. Alternatively, some of these methods may have repercussions that may not be immediately apparent and can affect your SERP negatively.
What this means is that you need to choose your path to greatness judiciously.
Ranking well on SERPs
Getting your website ranking well on the SERPs is critical to your success. This is because more than 90% of all clicks go to the top 5 links. We also know that no one we know goes to the second page of Google searches. This means that you need to start off ranking on the first page at least.
When you are looking at improving your SEO strength(forbedre din SEO styrke), most people think that expensive tools and software are the order of the day. You’d be surprised to find out how much you can get done on your website using just free tools and a bit of elbow grease.
Powerful Free Tools That can help your SEO
Let’s take a look at a few tools that can give you the edge you need without ever touching your wallet.
1. Google Analytics
This is one of the most comprehensive free tools out there at this moment and this, unsurprisingly, comes from the purveyor of the world’s most popular search engine. This tool covers just about every facet of your SEO process from basic keywords research, traffic analysis, and derived backlinks.
You can get metrics on what keywords people used when they land on your pages. This can give you important insights into what you need to tweak and improve to get your website performing better.
2. Moz Local Listing Score
Another heavyweight in the SEO arena, Moz have been crunching numbers from various sources including Google to give you a bird’s eye view of your website’s SEO landscape. It even leverages powerful social media platforms like Facebook which gives it an edge over other tools in this roundup. Apart from just highlighting problems, it also suggests measures that you can use to get rid of these problems.
If you are looking to get the right keywords on your multi-platform SEO improvement strategy, then you need Keyword Tool. Type in a keyword that you have in mind and you can get hundreds of suggestions based on your input sorted alphabetically. It even includes several platforms that you can use like Google, YouTube, Bing, Amazon, and App Store.
This tool can give you quick results without any of the fluff normally associated with getting keywords.
Open Site Explorer
Part of the Moz’s research tools suite, Open Site Explorer can give you a unique view into the backlinks profile of your website and also highlight different link-building opportunities with other influencers in your same niche. This tool also highlights malicious or damaging links that exist on your website which you can then remove.
Quicksprout Website Analyzer
This is the brainchild of Neil Patel who has been a mover and shaker for quite some time in the field of digital marketing. You can get valuable information about your website like meta data errors and improvements, internal linking, and even analyze specific pages on your website.
4. Schema Creator
Schema is really important to how your website is able to perform on SERPs. This tool can customize your schema markups, so your meta data will transform in response to reviews, events, organizations and personalities. The created schema code can then be copied to your website and voila, you’re done!
This should be part of every startups’ competitor research and market intelligence phase of their product. What this tool does is highlight other websites in your same niche. This presents an opportunity for you to learn from them and make improvements on your website. It also has several other helpful tools built in which can give you useful insights like referrals, social media standing and your targeted demographic.
These are some of the tools that are available out there that can get your website performing better than your competitors. There are several more out there and they are all equally useful for getting the most out of your SEO process.
You can use these to make sure that you stay at the top of the SERPs and save a ton of money in the process. Do let us know how it goes!