In today's global market, it is not enough to just have a digital existence. To capitalize on the opportunity and captivate real, live human readers, an optimized, functional, interactive site is vital.
Unfortunately, the web is swarming with inadequate website designs that overlook both the content and technical mark.
It is time to end bad sites, once and for all.
Let us take a look at how clients and programmers devote this trend of low-quality sites and pinpoint new design and development criteria in 2018 to help end this vicious cycle of"all-surface-no-substance" websites.
2018 Website Feature Checklist
Prepared to place an actionable strategy in place to redefine the new normal for 2018 websites? Listed below are nine non-negotiable standards (and two bonus hints ) to execute on your own site:
1. Fast Loading
No one wants to wait (and wait and wait) for your website to load. Design websites with prompt loading times for all users on all devices (even those with slower Internet connections). You may use GTMetrix , Pingdom or Pagespeed Insights by Google to look at your website speed and find out how you can improve.
If you are on Wordpress you should follow this tutorial to optimize loading time of your website.
2. Mobile Ready
Virtually everybody uses smart devices on a daily basis. Make an engaging, mobile-friendly design your audience can access whenever they want, wherever they roam. Use Google Mobile-Friendly Test Software to find out if your website is mobile ready.
3. Tracking Enabled
Analytics thing - it is the best way to determine that your site is, in fact, doing its job. The final design should incorporate performance to gauge key indicators like traffic, goals, and conversions.
4. SEO Savvy
Do not underestimate the power of optimizing your website for both search engines and people. Develop compelling, readable content to your followers.
For the search engines, always include all important on-page search engine optimization tags and components, including schema and XML sitemaps.
If you are on Wordpress, install WP Schema Pro plugin to take care of everything related to Schema.org
5. Powered by a CMS
We are not quite done with the power of the written word just yet. Consistently publishing new, original content not only captivates your audience, it may deliver invaluable, long-term electronic marketing momentum. Contain a backend Content Management System in the layout so customers can post and edit content as needed.
6. Conversion Optimized
Have a conversion-centric customer ? Employ tools for generating campaign landing pages into your own design. These designated pages may keep your readers moving through your site and direct them to schedule an appointment, request a product demonstration, and also make a purchase.
7. Email Marketing
Yes, email marketing is still something - and an extremely effective thing in that. A website's email capture forms should sync with the client's email marketing system for easy access and link.
8. Social networking
Never miss a chance to leverage the power of social networking. Integrate all relevant social networking platforms in your design. Allowing users to rapidly access social networking pages from the site immediately broadens a brand's reach and helps increase traffic and visibility.
9. Strong Safety
Never endanger on-site security. Every design should consist of basic privacy and security protocols, such as basic security checks, to protect the user and client data.
This concludes the non-negotiable part of our 2018 site design guidelines. But, there are two bonus tips to consider when creating a website:
10. Progressive Web Apps
Savvy web designers, intrigued by the effect programs have on mobile media platforms, have successfully blended the very best web and program features into a hybrid called Progressive Web Apps.
Expect to see Progressive Web Apps out in full force throughout 2018. As a developer, think about including a variety of features into your design like splash screens, push notifications, and animated webpage alterations to elevate overall UX.
11. Machine Learning And Artificial Intelligence (BONUS)
Yes, actually. Artificial intelligence is no more a futuristic high tech term and has worked its way into our everyday vernacular and internet experience.
Do not believe me? Have you ever posted a query to Siri or Alexa? I rest my case. Adobe's Sensei is delivering AI tools to several web design programs worldwide, which makes it a more accessible, available source.
2018 will focus on a change towards simple, functional, and innovative designs. Implementing these (relatively painless) criteria as a non-negotiable design baseline may have a substantial effect on the way we do business and connect with prospective customers online for optimum ROI with each user engagement.