Just do SEO for it, all website need to be promote via many online channels such as SEO, Social media, Google adwords, Facebook...I think you should have an online marketing strategies for your website in order to push it with high rank and traffic.
I used to join Forex a long time ago because I used to love it because I can work anywhere and anytime, I don't need to go to the office. However now I don't go with it anymore, but still love :)